Monday, September 22, 2008

Social Networks are for Conversations, Not Media Placement - Duh!!

The "Good Science" panel at OMMA Global agreed that the value metrics surrounding social media content needs to change. According to Eric Wheeler, CEO of social network behavioral ad targeting startup 33Across, the stickiest part of the Web are the social parts. "So every publisher is adding social, which offers incredible data that marketers would love to use. But you have to move from marketing to conversations."

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