Sunday, September 21, 2008

Question of the Day: Can Advertising Really Help Make Microsoft "Hip?" [Question Of The Day]


There is no doubt about it, Microsoft's "I'm a PC" ads are far better than those miserably bad Gates and Seinfeld spots. The newer ads try to dispel the stereotype of the Windows user as a glasses-wearing, buttoned-up super nerd by throwing popular actors, personalities, astronauts and everyday people into the mix. But I have to wonder—will any amount of money spent on advertising actually be effective in overcoming the stereotype, or is it too ingrained in your mind?

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.