Monday, April 09, 2007

No RIAA For The Comic Book Industry

Contributed by Mike Friday, April 6th, 2007 @ 4:43AM from the and-that's-a-good-thing dept Lee writes "The digitization and subsequent illegal distribution of copyrighted media isn't just affecting movies and music. The creators of comic books seem to be going through the same business model shift as the recording and motion picture industries. As with all such changes, some people are more willing to accept it than others. Steven Grant at has an interesting article about how the comic book world is dealing with life in the 21st century. He makes some good points and clearly understands that things are not going to change unless there's some innovation in the comic book business model." He basically points out that file sharing isn't going away, and the industry needs to learn to accept it, use it for promotions, but ask people to keep buying the comic books they want. Considering that, for many, comic books are for collecting, this doesn't seem too far fetched. Though, at the same time, the industry may want to look at other changes to their business model as well, such as bundling other things into the mix as well (e.g., if you buy the actual comic you get entered into a sweepstakes to have your name used as a character in a future comic). There are plenty of ways to make buying the actual comic books more valuable than just downloading them -- and then if you use the downloads just as promotions, you can encourage more people to buy by exposing more people to the comic itself.