Wednesday, April 30, 2014

drag2share: Is There Such a Thing as a Sonic QR Code?

Source: http://disquiet.gizmodo.com/is-there-such-a-thing-as-a-sonic-qr-code-1570000263/+gmanaugh

Is There Such a Thing as a Sonic QR Code?

There are at least two things that Sony Pictures marketing executives did not consider when preparing a cross-promotion between its new Spider-Man film and the song-identification app Shazam. I first read about this promotion this morning on io9.com , because pretty much the first thing I read every morning is Morning Spoilers on io9.com. The film in question, The Amazing Spider-Man 2, opens this Friday, May 2, in the United States. Expecting extended discussion about Peter Parker’s doomed romance with Gwen Stacy or the rise of his frenemy Harry Osbourne to lead the high-tech firm founded by his father, instead there was news of an intriguing little digital-audio phenomenon.

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