Tuesday, May 08, 2007

U.S. Agency Revenue Jumps 8.8% to $28.2 Billion

CHICAGO (AdAge.com) -- Revenue for U.S. marketing-communications agencies jumped 8.8% to $28.2 billion in 2006, the strongest growth since ad spending began to rebound from recession in 2002. The hot growth came from marketing services, fueled by digital. Traditional ad agencies, grappling with a shift from old media, saw tepid growth.