Dr. Augustine Fou's Online Scrapbook

Wednesday, October 31, 2007

More Facebook Music Rumors

i think Facebook might just buy iLike, especially with Microsoft money ... :-)

from TechCrunch by Erick Schonfeld

Is Facebook finally going to take on MySpace as a place for bands and music fans to hang out? We've heard various Facebook Music rumors before. The latest one comes from CO-ED Magazine.com (so you know it's got to be true!).

According to CO-ED's executive editor Stephen Gebhardt, who says he heard it from a group of marketing managers at a major music label, Facebook has been holding secret meetings with all the music labels and will announce Facebook Music next week at New York's ad:tech conference (where it is also expected to announce its social ad network).

Here are the details Gebhardt was able to gather: Facebook Music will essentially be a way for musicians (or their labels) to create their own fan pages just like on MySpace, each with a separate sub-domain within Facebook. Facebook members will be able to join any artist's network as a "fan." This will be similar to joining a group, but centered around music. Members will be able to listen to streamed songs, watch videos, add music to their own pages, find out about upcoming tours, and meet other fans. Facebook is also supposedly working on sales widgets for these pages (to be introduced at a later date) so that artists can sell downloads directly through Facebook. (Watch out iTunes).

MySpace, Apple, Google . . . who will Facebook pick a fight with next?

Ad Infuse Continues to Grow

from MobileCrunch by John Kullman

ad infuse.JPG Ad Infuse, a company that delivers personalized mobile handset advertisements, announced today that it has closed 14 new mobile advertising and marketing deals and 22 new publishing deals so far in 2007. Ad Infuse hopes to finalize several more contracts by the end of the year. The company added that inventory across its content channels will exceed 160 million impressions per month as of October, 2007.

Ad Infuse thinks that the future of mobile advertising will be more personalized than mass market oriented. By bringing together carriers, brands, content providers and consumers, Ad Infuse specifically targets consumers, so advertisements can be more cost efficient than the old impersonalized advertising method.

"Advertising on the mobile device is a new frontier," said Brian Cowley, CEO of Ad Infuse. "Companies that do it right can increase consumer loyalty, build revenues and extend "brand awareness. Ad Infuse creates a customer-centric mobile environment where people can connect to and interact with the brands that define their lives."

I'm not sure if it is fair to say that advertising on mobile phones is a new frontier. In this quick tempo technological world, if an idea has been around for more than a few months it starts to get the label of being old. This probably isn't fair but some people feel the need to criticize a good idea they didn't think of. Specifically targeting individuals or small groups of people, with specially tailored advertisements may be the future of advertising not only on mobile devices and computers, but also in other media formats. I can see a time when two different television sets in two different houses in the same neighborhood are tuned to the same show, but different advertisements are watched by each household.

Real-Time Videoconferencing for Today’s Mobile Phone

from MobileCrunch by John Kullman

KT-Tech, a small start-up company, has revealed its mobile phone videoconferencing application, KTvid. KTvid allows person-to-person videoconferencing in real-time over today's mainstream cellular networks. The application doesn't require the high-bandwidth of a 3G cellular network for quality two-way video and audio connectivity so its potential can be realized today. I don't know how good the picture and sound is but you can be assured that KT-Tech thinks they are high-quality.

"Video has created enormous business opportunities on the Web, but the high cost and low quality of video on today's cell phones has hindered the adoption of mobile video consumption, real-time video reporting and mobile videoconferencing," said Rob Lerner, COO of KT-Tech Inc. "We are aiming to lower the barriers to adoption of mobile video by enabling high-quality video on today's handsets, over today's cellular networks."

KT-Tech reveals its videoconferencing application today at the 2007 CTIA Wireless I.T. & Entertainment convention which is being held in San Francisco on October 23-25. If you are at the convention stop by Booth #112 and look at KT-Tech's product for me. Leave a message in the comments section of this MobileCrunch post and give your opinion as pertaining to the quality of the video and audio, and whatever thoughts you may have.

Google's Plans for a Social API

from Slashdot by CmdrTaco

NewsCloud writes "After tonight's Breaking Open Facebook with Free Open Source Software, TechCrunch reports Google plans to announce an open API for social networking tomorrow. "OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks: 1) Profile Information (user data) 2) Friends Information (social graph) and 3) Activities (things that happen, News Feed type stuff)" Says Om Malik: "OpenSocial attacks Facebook where it is the weakest (and the strongest): its quintessential closed nature...Even if you take Facebook out of the equation, the task of writing and adapting widgets for the every increasing number of social platforms was going to be turn into a colossal mess.""

Read more of this story at Slashdot.

Drop that Tilt: HTC releases WM6 upgrade for AT&T 8525

from Engadget by Evan Blass

Filed under: Cellphones

So if you don't really need that extra megapixel and auto-focus on the camera, and you're doing just fine with your Bluetooth GPS receiver, HTC has just given you one less reason to upgrade to the AT&T Tilt by finally posting an official Windows Mobile 6 update for the 8525 / Hermes. From ~~today~~ tomorrow through February of next year, 8525 owners can download their first non-cooked version of Redmond's latest mobile OS, giving them some much-needed conveniences like simplified tethering -- and a much-needed refresh for an operating system that's grown a little long in the tooth. So, plug in your Hermes and go nuts; just remember to backup all your info and applications, because they'll be gone daddy gone in less than five minutes.

Western Digital Ships 320GB 2.5-Inch Drives for Laptops [Storage]

from Gizmodo by Wilson Rothman

It's official: you can now buy a 320GB drive from WD for your laptop, and for just $200. The WD Scorpio SATA drive spins at 5400rpm and has a 8MB cache. The press release says it's "extraordinarily quiet while running at cool operating temperatures." I hope that doesn't mean it's extremely loud while running at super high temperatures. The important thing is, this timing coincides with the arrival of Mac's Time Machine and the Windows Home Server, two easy ways to offload your laptop's entire contents, swap out the internal drive, then restore your old image without a lot of tinkering. I know some of you like tinkering, but this is the future. [WD]

Free Documents at DocStoc [Document Sharing]

from Lifehacker by Kevin Purdy

Need a template for your business plan, a tutorial on Python programming, or a copy of the Gettysburg address? Document sharing web site DocStoc has more than 12,000 files posted for free browsing and downloads. Registered members can keep personal "folders" on the site with links to useful docs and get notified by email when another user uploads a file type they request. Those looking for straight-up legal forms have other options, but DocStoc's wide range might make it a useful bookmark for when you just need to see an example—or you need a PowerPoint template to modify in a hurry.

docstoc [via Download Squad]

A PERFECT web 2.0 service

http://www.ajaxload.info/

Samsung A737 Ultra-Thin Slider Unveiled for AT&T

from Mobiledia: Cell Phone News by Mobiledia

Samsung SGH-A737

Samsung SGH-A737

More Photos

AT&T today unveiled the Samsung A737, an ultra-thin sliding phone with accelerated multimedia and entertainment features. The A737 offers Video Share, AT&T Mobile Music, stereo Bluetooth 2.0 technology, a 1.3-megapixel camera with video record, external memory microSD cards up to 4GB and advanced messaging options. The sliding design allows for a larger screen, which is ideal for browsing, reviewing photos and Video Share calling.

Users can share one-way live video while participating in a voice call. Both customers must be in an area served by the company's 3G network and have a Video Share-enabled phone. Users can also send messages to friends and families any way they choose with Text Messaging, Mobile Email, AOL, Yahoo! and Windows Live Instant Messaging.

AT&T Mobile Music allows customers to use Napster and eMusic to load music on the handset. The A737 supports over-the-air music downloads through eMusic Mobile, and other services including Music ID, XM Radio, music video viewing, The Buzz music news portal and more.

Inside the A737, users will have 3G connectivity to AT&T's network in more than 170 major metropolitan areas across the U.S. Data coverage outside 3G service areas is available via AT&T's nationwide1 EDGE network. AT&T's EDGE network is available in more than 13,000 cities and towns and along some 40,000 miles of major highways.

- Samsung A737 Specs

NBC Universal Hires SinglePoint

from MobileCrunch by John Kullman

NBC Universal has hired SinglePoint, a wireless messaging service, to launch one of the biggest mobile marketing initiative ever conducted by a media company. SinglePoint will manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, and mobile text news alerts. By outbidding its competitors, SinglePoint has won the largest Interactive Television (iTV) contract of its kind in the mobile marketing arena.

SinglePoint will be developing and managing large-scale, cross carrier iTV messaging events for multiple properties across NBC Universal including NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage and venue-related activities for Universal theme parks.

"In today's competitive TV environment, we constantly evaluate how new technologies can better engage viewers and, ultimately, build stronger relationships with them," said Jon Dakss, Vice President of Technology Product Development for NBC Universal. "SinglePoint stands apart in the increasingly critical mobile segment thanks to their ability to manage the entire participation media process - from connectivity to carrier relations to client services. Working with SinglePoint will allow us to strengthen our market leadership, as well as win and maintain the loyalty of our viewers."

"There is no question that the wireless industry has given new meaning to participation media by adding entertainment, social and economic value to some of today's most popular TV programs," said Rich Begert, President and CEO of SinglePoint. "We can not express enough how extremely pleased we are to work with NBC Universal and drive the mobile component of their leading franchises. Our tools empower customers to drive growth, connect to end-users and enhance viewing experiences. We expect this strategic partnership will set a new bar for participation media in the U.S."

For decades television viewing has been criticized as being a totally passive activity that at the very least leads to lazy thinking. I have always thought that it isn't if you watch T.V. but what you watch and how you watch it that is important. A service like the one SinglePoint is providing for NBC will make viewers feel like they are part of the show, which has the potential for generating more viewer loyalty. By actively engaging with content, viewers' minds will be more engaged and stimulated then if they watch the content without an outlet for expressing an opinion.

Sopogy, Small Scale Solar Thermal Raising Cash

from Earth2Tech by Katie Fehrenbacher

Everyone from Google's "green energy czar" to Vinod Khosla to several well-funded startups are looking at solar thermal as one answer to offering massive amounts of utility-scale clean energy. But what about solar thermal on a smaller scale — even on rooftops?

Honolulu-based Sopogy thinks there is a market for lil' solar thermal and the 5-year-old company is in the process of raising a $9 million Series B round, which Sopogy CEO Darren Kimura tells us is already 80% committed.

The company has already raised $3 million from investors Energy Industry Holdings, Kolohala Holdings, and Tradewinds Capital Management, and has a $10 million commitment in revenue bonds from the state of Hawaii to build and operate a solar plant in the company's home state.

Most solar thermal technology uses mirrors to concentrate rays onto tubes of liquid that in turn can power turbines. Several startups like Ausra, Solel, and BrightSource are working on large-scale solar thermal power plants.

Sopogy, on the other hand, says it has reduced the manufacturing process of its collectors so that the technology is lower cost and easier to install than larger solar thermal systems, and delivers on a scale in the single megawatts. CNET says each individual collector produces 500 watts, but that the collectors can be strung to together for more wattage.

We're not sure how the economics will eventually play out, or if industrial and commercial sites will look to this technology for an answer to clean energy. But the startup is testing its technology at the utility Avista's Clean Energy Test Site and is working on getting a 1 megawatt solar system up and running in Hawaii. The company says that Hawaii's "highest electricity rates in the US" give its technologies "a competitive marketplace to develop and mature."

Tuesday, October 30, 2007

Cookie tracking: How Facebook could be worth $100 billion?

By Eric Eldon 10.29.07

When Facebook launches its "SocialAds" advertising product on November 6th, the technology will reportedly rely on cookies — unique identifiers sent to each user's computer from Facebook, and tracked by Facebook when they visit web pages.

The cookies can then be used to serve users contextually relevant ads on other sites, as those users surf across the web.

This could be how Facebook's $15 billion valuation implied by Microsoft's investment last week will start to make sense.

Lee Lorenzen, of Altura Ventures and Facebook application company Adonomics, cites sources in Microsoft and Facebook as well as other developers during a long essay on the possibility of Facebook using cookies to track users, while AllFacebook confirms the rumor.

A Facebook user, for example, who's a 26-year-old male and lists that he likes beer in his Facebook profile might get served an ad for a beer company when he goes to check his favorite team's scores on an outside sports site.

Cookies are pieces of data containing information about web pages that users look at, that are stored in the user's web browser by sites. Facebook already uses cookies to recognize existing users as they return to its site for a new session, so they don't have to login every time. The difference going forward would be that the cookies could be used by to track users beyond Facebook's site.

What we don't know is whether Facebook would control the cookie data (forcing other sites to partner with Facebook, by opening their pages to advertising wanting to access the platform) or whether Facebook would license the data away to another network willing to pay big bucks, for example a BlueLithium or Tacoda..

Krishna Subramanian of BlueLithium, an ad-targeting company recently bought by Yahoo for $300 million, tells us the addition of social data to ad networks can greatly improve the value of banner advertising.

Cookies help advertisers target ads to individual Facebook users, because these cookies reportedly could automatically identify each Facebook user as they surf the web, and then serve advertising relevant to their stated interests on Facebook.

Advertisers would be able to clearly see interests in beer and other such personal information for 50 million Facebook users, for the first time. Right now, the ad networks record actions like surfing or clicking, but lack specific data about what you're actually trying to accomplish through your actions. There aren't many places besides a Facebook profile where the average young man will write "I like to drink beer" next to their name.

Cookie-tracking technology is already in place at ad networks such as aQuantive, a company bought by Microsoft earlier this year.

CPMs, or the amount of money gained per thousand views of an advertisement, are low on social networks — as low as $0.10 per thousand impressions. The people who would benefit most: Vertical advertisers like beverage makers, Subramanian tells us. While he notes not every type of advertiser may benefit, some may be willing to pay CPM rates that are double what they are paying now.

Microsoft's strategic investment in Facebook means it not only has the chance to play with the company's rich and untapped data set, it gets to keep it away from Google.

Lorenzen has previously claimed that Facebook could be worth up to $100 billion because of its ability to drive relevant online advertising. Others scoff at his valuation.

The rumor of a highly-targeted Facebook ad network has been going at least since August ( our coverage here).

Tagged co:Facebook, people:lee lorenzen

Guess Who Makes the World’s Fastest Windows Vista Laptop

from Digital Inspiration by Amit

apple macbook pro Can you guess which company manufactures the fastest notebook computer that runs Windows Vista ? Your choices are Sony, Lenovo, Acer, Gateway, Dell, HP, Toshiba or none of these.

According to PC World benchmarks, the fastest Windows Vista notebook they they've ever tested is the MacBook Pro from Apple.

This 17″ Apple notebook is not just the fastest Vista computer, it is also the lightest 17-inch notebook available at 6.6 pounds and just 1 inch thick. Wish there was a Tablet version of the MacBook.

Last year, Gearlog dubbed Apple MacBook Pro as the fastest Windows XP Core Duo notebook in the market. Thanks David.

Human-generated ozone will damage crops, according to MIT study

Could reduce production by more than 10 percent by 2100

Nancy Stauffer, MIT Energy Initiative
October 26, 2007

A novel MIT study concludes that increasing levels of ozone due to the growing use of fossil fuels will damage global vegetation, resulting in serious costs to the world's economy.

The analysis, reported in the November issue of Energy Policy, focused on how three environmental changes (increases in temperature, carbon dioxide and ozone) associated with human activity will affect crops, pastures and forests.

The research shows that increases in temperature and in carbon dioxide may actually benefit vegetation, especially in northern temperate regions. However, those benefits may be more than offset by the detrimental effects of increases in ozone, notably on crops. Ozone is a form of oxygen that is an atmospheric pollutant at ground level.

The economic cost of the damage will be moderated by changes in land use and by agricultural trade, with some regions more able to adapt than others. But the overall economic consequences will be considerable. According to the analysis, if nothing is done, by 2100 the global value of crop production will fall by 10 to 12 percent.

"Even assuming that best-practice technology for controlling ozone is adopted worldwide, we see rapidly rising ozone concentrations in the coming decades," said John M. Reilly, associate director of the MIT Joint Program on the Science and Policy of Global Change. "That result is both surprising and worrisome."

While others have looked at how changes in climate and in carbon dioxide concentrations may affect vegetation, Reilly and colleagues added to that mix changes in tropospheric ozone. Moreover, they looked at the combined impact of all three environmental "stressors" at once. (Changes in ecosystems and human health and other impacts of potential concern are outside the scope of this study.)

They performed their analysis using the MIT Integrated Global Systems Model, which combines linked state-of-the-art economic, climate and agricultural computer models to project emissions of greenhouse gases and ozone precursors based on human activity and natural systems.

Expected and unexpected findings

Results for the impacts of climate change and rising carbon dioxide concentrations (assuming business as usual, with no emissions restrictions) brought few surprises. For example, the estimated carbon dioxide and temperature increases would benefit vegetation in much of the world.

The effects of ozone are decidedly different.

Without emissions restrictions, growing fuel combustion worldwide will push global average ozone up 50 percent by 2100. That increase will have a disproportionately large impact on vegetation because ozone concentrations in many locations will rise above the critical level where adverse effects are observed in plants and ecosystems.

Crops are hardest hit. Model predictions show that ozone levels tend to be highest in regions where crops are grown. In addition, crops are particularly sensitive to ozone, in part because they are fertilized. "When crops are fertilized, their stomata open up, and they suck in more air. And the more air they suck in, the more ozone damage occurs," said Reilly. "It's a little like going out and exercising really hard on a high-ozone day."

What is the net effect of the three environmental changes? Without emissions restrictions, yields from forests and pastures decline slightly or even increase because of the climate and carbon dioxide effects. But crop yields fall by nearly 40 percent worldwide.

However, those yield losses do not translate directly into economic losses. According to the economic model, the world adapts by allocating more land to crops. That adaptation, however, comes at a cost. The use of additional resources brings a global economic loss of 10-12 percent of the total value of crop production.

The regional view

Global estimates do not tell the whole story, however, as regional impacts vary significantly.

For example, northern temperate regions generally benefit from climate change because higher temperatures extend their growing season. However, the crop losses associated with high ozone concentrations will be significant. In contrast, the tropics, already warm, do not benefit from further warming, but they are not as hard hit by ozone damage because ozone-precursor emissions are lower in the tropics.

The net result: regions such as the United States, China and Europe would need to import food, and supplying those imports would be a benefit to tropical countries.

Reilly warns that the study's climate projections may be overly optimistic. The researchers are now incorporating a more realistic climate simulation into their analysis.

Reilly's colleagues are from MIT and the Marine Biological Laboratory. The research was supported by the Department of Energy, the Environmental Protection Agency, the National Science Foundation, NASA, the National Oceanographic and Atmospheric Administration and the MIT Joint Program on the Science and Policy of Global Change.

It is part of the MIT Energy Initiative (MITEI), an Institute-wide initiative designed to help transform the global energy system to meet the challenges of the future. MITEI includes research, education, campus energy management and outreach activities, an interdisciplinary approach that covers all areas of energy supply and demand, security and environmental impact.

Eye-Fi Adds Wi-Fi to Almost Any Digital Camera

The gadget: The Eye-Fi. It's an SD memory card that adds Wi-Fi to any camera. Plus the free Eye-Fi service supports automatic uploads to 20 different web photo sites (like Flickr) as well as a computer on your home network.

The verdict: It works flawlessly.

The performance: Like we said, the Eye-Fi works flawlessly. Setup takes roughly five minutes (you program the card through your computer and bundled card reader). From there, you simply snap pics in the range of your router, and chances are, by the time you go back to your computer, the pictures will be viewable. If your router dies, you turn off your camera, or even if you take out the card and put it back in, the photos will upload when you get things sorted out again. It's actually a normal 2GB memory card underneath all of the other functionality and can work as such.

The catch: We figured it must drain more battery—but apparently in-camera SD power standards dictate that this extra consumed power needs to be minimal, to the level of not being noticeable to the end user. Unfortunately, the product doesn't support hotspots.

The price: $100

The verdict Part II: Sure, the Eye-Fi is basically a cradle replacement. But snapping photos and automatically uploading them in real time to share is truly fantastic, especially when the images can be better than one's camera phone. And the entire product experience is built with simplicity. If you can get over the price and are sick of cords, we strongly recommend the purchase. Available now. [eye-fi]

Subscribe to: Posts (Atom)