Thursday, November 01, 2007

Apple's MacBook and MacBook Pro quietly updated

Filed under:

The rumors were rampant about the pending upgrade; now the deal is done. The Apple MacBook has finally moved to the Santa Rosa architecture with a healthy GMA X3100 video bump from the lethargic GMA 950 of yore. Available now starting at $1,099 for the 13-inch, 80GB, 2GHz white model on up to $1,499 for the 160GB, 2.2GHz black variety of hard-posing laptop.

Update: The MacBook Pro can now be configured with an optional 2.6GHz Core 2 Duo for a $250 premium over the previous 2.4GHz flag-ship configuration.

Read More...

Wednesday, October 31, 2007

Privacy Groups Mull 'Do Not Track' List for Internet


Technical Writing Geek writes with a Reuters story about a collection of privacy groups looking to set up a 'Do Not Track' list online, similar to the 'Do Not Call' list meant to dissuade telemarketing. "Computer users should be notified when their Web surfing is tracked by online advertisers and Web publishers, argue the Consumer Federation of America, the World Privacy Forum and the Center for Democracy and Technology, among other groups in a coalition promoting the idea. Rather than burying privacy policies in fine print, companies should also disclose them more fully and provide easier ways to opt out, the groups said. The organizations submitted the proposals to the Federal Trade Commission, ahead of the consumer watchdog agency's workshop on Nov. 1-2 to study the increasing use of tracking technology to target online ads.

Read more of this story at Slashdot.

Read More...

More Facebook Music Rumors

i think Facebook might just buy iLike, especially with Microsoft money ...  :-)

facebook-music1.jpg Is Facebook finally going to take on MySpace as a place for bands and music fans to hang out? We've heard various Facebook Music rumors before. The latest one comes from CO-ED Magazine.com (so you know it's got to be true!).

According to CO-ED's executive editor Stephen Gebhardt, who says he heard it from a group of marketing managers at a major music label, Facebook has been holding secret meetings with all the music labels and will announce Facebook Music next week at New York's ad:tech conference (where it is also expected to announce its social ad network).

Here are the details Gebhardt was able to gather: Facebook Music will essentially be a way for musicians (or their labels) to create their own fan pages just like on MySpace, each with a separate sub-domain within Facebook. Facebook members will be able to join any artist's network as a "fan." This will be similar to joining a group, but centered around music. Members will be able to listen to streamed songs, watch videos, add music to their own pages, find out about upcoming tours, and meet other fans. Facebook is also supposedly working on sales widgets for these pages (to be introduced at a later date) so that artists can sell downloads directly through Facebook. (Watch out iTunes).

MySpace, Apple, Google . . . who will Facebook pick a fight with next?





Read More...

Ad Infuse Continues to Grow

ad infuse.JPGAd Infuse, a company that delivers personalized mobile handset advertisements, announced today that it has closed 14 new mobile advertising and marketing deals and 22 new publishing deals so far in 2007. Ad Infuse hopes to finalize several more contracts by the end of the year. The company added that inventory across its content channels will exceed 160 million impressions per month as of October, 2007.

Ad Infuse thinks that the future of mobile advertising will be more personalized than mass market oriented. By bringing together carriers, brands, content providers and consumers, Ad Infuse specifically targets consumers, so advertisements can be more cost efficient than the old impersonalized advertising method.

"Advertising on the mobile device is a new frontier," said Brian Cowley, CEO of Ad Infuse. "Companies that do it right can increase consumer loyalty, build revenues and extend "brand awareness. Ad Infuse creates a customer-centric mobile environment where people can connect to and interact with the brands that define their lives."

I'm not sure if it is fair to say that advertising on mobile phones is a new frontier. In this quick tempo technological world, if an idea has been around for more than a few months it starts to get the label of being old. This probably isn't fair but some people feel the need to criticize a good idea they didn't think of. Specifically targeting individuals or small groups of people, with specially tailored advertisements may be the future of advertising not only on mobile devices and computers, but also in other media formats. I can see a time when two different television sets in two different houses in the same neighborhood are tuned to the same show, but different advertisements are watched by each household.

Read More...

Real-Time Videoconferencing for Today’s Mobile Phone

tN_KTTechlogo_jpg.jpgKT-Tech, a small start-up company, has revealed its mobile phone videoconferencing application, KTvid. KTvid allows person-to-person videoconferencing in real-time over today's mainstream cellular networks. The application doesn't require the high-bandwidth of a 3G cellular network for quality two-way video and audio connectivity so its potential can be realized today. I don't know how good the picture and sound is but you can be assured that KT-Tech thinks they are high-quality.

"Video has created enormous business opportunities on the Web, but the high cost and low quality of video on today's cell phones has hindered the adoption of mobile video consumption, real-time video reporting and mobile videoconferencing," said Rob Lerner, COO of KT-Tech Inc. "We are aiming to lower the barriers to adoption of mobile video by enabling high-quality video on today's handsets, over today's cellular networks."

KT-Tech reveals its videoconferencing application today at the 2007 CTIA Wireless I.T. & Entertainment convention which is being held in San Francisco on October 23-25. If you are at the convention stop by Booth #112 and look at KT-Tech's product for me. Leave a message in the comments section of this MobileCrunch post and give your opinion as pertaining to the quality of the video and audio, and whatever thoughts you may have.

KT-Tech

Read More...