Tuesday, December 10, 2013

Applebee's Just Killed One Of The Most Annoying Things About Eating Out

Source: http://www.businessinsider.com/applebees-installs-tablets-in-stores-2013-12

Applebee's Late Night Dining Eating Restaurant

Applebee's is addressing customers' least favorite thing about eating out—waiting for the check. 

The casual restaurant will have tablets in all its stores by the end of 2014, according to a USA Today report. 

Today, the CEO of Applebee's parent DineEquity told CNBC's Carl Quintanilla why the move to tablets was important. 

"Customers have told us 'I don't like to wait for the check,'" Julia Stewart told CNBC

When the tablets are installed, customers will be able to order appetizers and desserts and pay for their meal via the devices. 

Tablets are common in restaurants in Europe and Asia. 

Applebee's is ahead on a trend that will likely become common. 

"Looking out over the next decade, it will become fairly routine for consumers in table service restaurants to use tablets to view menus, place orders and pay bills," Hudson Riehle, senior vice president of research at the National Restaurant Association, told USA Today

The tablets could benefit the company because customers won't walk away annoyed that they had to wait for a check. 

Here's the CNBC interview: 

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