Thursday, July 02, 2009

Integrated Marketing and Digital Strategy Articles on Clickz

Augustine Fou

Dr. Augustine Fou is group chief digital officer of Omnicom's healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.