Tuesday, June 30, 2009

12 Companies Targeting Early Tech Adopters

12 Companies Targeting Early Tech Adopters

readwritewebOur mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. We hope you'll pay them a visit as a way to show your appreciation for their sponsorship of this site.

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Ready to learn more about the smart companies that support this site you love to read? Read on...

Skip to info about: Socialtext: enterprise 2.0 | Mashery: API management services | Rackspace: cloud computing experts | Aplus.net: Web hosting | Crowd Science: demographic data | Hakia: semantic search | Weebiz: business networking | Mollom: spam filtering | Domain.ME: .me domain registrar | Enterprise 2.0 Conference: business/IT conference | SiSense: Business intelligence | Media Temple and SixApart: our hosts and blogging software


Socialtext provides an enterprise wiki platform for organizations who want to accelerate knowledge sharing, foster collaboration, or build online communities.

Socialtext is currently offering a free white paper entitled "5 Best Practices for Enterprise Collaboration." It explains how collaboration solutions (a.k.a. Enterprise 2.0) can "dramatically reduce enterprise cycle times and costs. These results may be critical to survival in difficult economic times, and the right collaboration solution is the easiest, most cost effective way to achieve them."

Download Socialtext's free white paper at http://socialtext.com.

Crowd Science

Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.

You can sign up to get demographic data by clicking here.


Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

You can find out more about APIs and their business use at www.mashery.com.


Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. In October Rackspace announced two major acquisitions: SliceHost and JungleDisk. Slicehost is a popular cloud computing and hosting provider with about 15,000 users, while JungleDisk is one of our favorite online backup services. JungleDisk used to rely on Amazon's S3 storage solution, but it now also supports Rackspace's cloud storage solution. At the same time, Rackspace also announced a new suite of services, Rackspace Cloud Hosting, which combines a hosting platform (CloudSites) with a cloud storage solution (CloudFS), and, in the long run, a tight integration with Slicehost's services.

Click here to explore Rackspace's hosting and cloud computing solutions.


Aplus.net offers a variety of services relating to Web hosting, including shared hosting, dedicated server, managed hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.

You can register for Aplus.net here.


Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.

Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.

Learn more about Contexa by clicking here.


Weebiz is the social network for companies. It's the place where you can promote your products and services, meet new clients, suppliers and partners, share valuable industry information, and leverage your business relations. Weebiz puts companies at the center of a hub where opportunities converge. It is a beautiful and simple-to-use tool that provides the perfect environment for business networking.

You can pre-register your company on Weebiz by clicking here.


The web is changing. User contribution is now what makes or breaks a site. Allowing users to react, participate and contribute while still keeping your site under control can be a huge challenge. Mollom is a Web service that helps you identify content quality and, more importantly, helps you stop spam on your blog, social network or community website. When site moderation becomes easier, you have more time and energy to interact with your community.

Mollom is currently protecting over 9,000 active websites and has caught over 83 million spam messages since it started. Its average efficiency is 99.96%. Find out more on the Mollom website.


.Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog.

.Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it's taken. To check out other ideas, explore the world of .Me.

Enterprise 2.0 Conference

Forward-looking businesses are using web 2.0 and social tools to achieve new levels of productivity and efficiency in a tough economy. The Enterprise 2.0 Conference is the leading event for business and IT professionals challenging the status quo and leading the charge to Enterprise 2.0.

Over forty sessions across six conference tracks cover the latest trends in Enterprise 2.0 technology innovation and organization-wide change: Enterprise 2.0 in action; social tools for the enterprise; foundations for Enterprise 2.0; new ways to work (Organization 2.0); and community engagement through social media.


SiSense sees enterprise business intelligence as being a heavy and expensive project that requires a ton of IT support. Its main product, Prism, enables immediate deployment and connects to any data source, dynamically. In doing that, it frees IT from the need to maintain and build data warehouses, OLAP cubes, and refresh reports. It also frees users to use any business intelligence methodology, reports and charts, to bring more common sense and provide them with uncommon insights.

SiSense Prism is a powerful business intelligence tool, easy to learn and use, that works on your desktop. Create stunning visuals, reports and performance dashboards using a smart tool that is fast and easy to use.

Our Gracious Hosts and Blogging Software

370_rwwmt.jpgReadWriteWeb is hosted by Media Temple and is published using SixApart's Movable Type.

If you've ever wondered what ReadWriteWeb looks like behind the scenes, or if you've never seen the Movable Type publishing interface - that's it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available - in fact our contacts at Six Apart emailed the actual code to us before it was up on their website. That's customer service for you!

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!