Thursday, October 23, 2008

Android Market Takes On Appleâs App Store: Games Still Rule, But Should They?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1zXdYB5iEoI/

24 hours have passed since the launch of the Android Market, the Google equivalent to Apple’s App Store. Medialets has conducted a thorough analysis of the two store launches. The verdict: the size of Android Market pales in comparison to Apple’s store at launch, and won’t allow for paid applications until next year. But the stores are more alike than they are different, with very similar applications launching on both platforms, and an overwhelming focus on games.

Android Market launched with a total of 62 applications, all thoroughly vetted by Google (we’ve heard that Google only wanted to launch with the cream of the crop, but will relax the process in the future). In comparison Apple’s store launched with around 552 total applications that had to go through a lengthy approval process that Apple continues to enforce.

Because both app stores obscure the total number of downloads every application sees, it’s difficult to gauge exactly how popular each app is. When Apple’s store first launched everyone could view exactly how many people had downloaded a given application, but this data was removed less than a day after launch (now the best estimate is to look at the total number of reviews). Android’s store has some very vague popularity descriptions: you can see if an app falls within a certain range (100-500, 500-1000, etc.) but above 10,000 downloads apps simply fall in the overly broad “10,000-50,000″ bracket.

Medialets reports that nine applications made it to this top bracket on Android, with ShopSavvy (an application that allows user to take a photo of a barcode to compare a product’s price with other stores) taking the top spot. Apple’s most popular app at launch was its iPhone Remote, which allows users to control their iTunes library remotely. Only three of the top nine apps in Android’s store are games, but games are still the dominant presence on the store as they are in iTunes.

It’s possible that this skew towards games is a result of developers trying to approach Android the same way as they approached the iPhone, which may wind up being a mistake. Apple has openly embraced the store’s emphasis on gaming, heavily advertising “the funnest iPod ever”. Android phones (particularly the G1) appeal to a different market - one that cares less about aesthetics and fun and more about flexibility and a built-in keyboard. Don’t be surprised if games wind up being significantly less popular on the Android marketplace.

To get a taste of what’s available on Android, check out our top 10 picks, along with AppVee’s video reviews. For more analysis, check out the Medialets report here.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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Frogmetrics: Handheld Surveys You Might Actually Want To Fill Out

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vNuUmOVeTkE/

Frogmetrics, a Y Combinator startup that helps companies quickly get customer feedback using a handheld hardware device, has launched to the public. The startup has created a custom firmware for the Nokia n810 internet tablet that lets companies offer their customers brief surveys that are far more convenient than traditional questionnaires, and has also developed advanced analytics software to help examine survey results. After months of pilot testing Frogmetrics has already landed its first Fortune 150 company - Google - and is now ready to start licensing its product under an enterprise subscription model.

Taking a Frogmetrics survey is incredibly simple - questions average around six words in length, and you simply tap the touch screen to answer each question. Most surveys can be completed in around 25 seconds, and while you can optionally choose to enter your email (if you’d like to be contacted by a manager after a bad experience, for example) there’s no obligation to do so. Contrast this with the archaic online surveys many retail chains employ that ask you to logon from your home computer and enter a 16 digit code for a chance to win a trivial prize, and it’s no surprise that Frogmetrics has seen response rates that put traditional questionnaires to shame.

Frogmetrics initially revealed itself over the summer at Y Combinator’s Demo Day, but details were scant. Since then it has been running pilot programs in a variety of fields, including restaurants, retail stores, trade shows, doctors’ offices, resorts, and airforces, and CEO Scott Brown says that the response has been overwhelmingly positive. Customers are intrigued by these handheld devices (it’s almost like a game), and because they’re taking the survey immediately after their experience at a store or in restaurant, their opinions are much fresher in their minds.

It’s hard to get excited about a company that deals with surveys - we’ve all grown accustomed to simply ignoring them whenever possible because they usually seem like a waste of time. But Frogmetrics has built an impressively simple solution that only takes a few seconds and even verges on being sort of fun (at least the first few times). And with Google as its first major customer, it looks like Frogmetrics may be on its way to replacing those annoying receipt codes once and for all.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

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YouTube Insight, How to Optimize and Enhance Your Online Videos Using Analytics

Source:http://feeds.feedburner.com/~r/TheInternetMarketingDriver/~3/429071461/youtube-insight-how-to-optimize-and.html

YouTube Insight, Optimizing Your Video Clips Using AnalyticsToday I get to write about two of my favorite things, Web Analytics and Online Video. Lucky me! Given that YouTube just surpassed Yahoo as the #2 search engine, I think it's safe to say that many of you probably visit YouTube regularly to watch videos online. In addition, I know some of you are taking the next step and producing your own videos to share with the world. That covers watchingproducing, and sharing, but there's another concept I wanted to introduce today, and that'soptimization. Did you know that YouTube gives you access to a video analytics package free of charge, right in your YouTube account? It's called YouTube Insight and it gives you the ability to constantly glean insights from your video clips and viewers. Video producers that use Insight already know its power, but I still think many people don't know what to do with it, or more importantly, how to optimize their videos using the data provided by Insight. If you've read my blog before, then you know how I feel about the importance of web analytics. Well, this is simply an extension of web analytics, but specifically for your own YouTube video clips. Let's dig in.

What is YouTube Insight?
YouTube Insight is a video analytics tool that provides you with valuable information about your video clips (and your viewers). Insight gives you several reports, including views, popularity, discovery (how people find your videos), and a new piece of functionality called hotspots. Insight Hotspots enable you see which parts of your video are hot (higher engagement) and which parts are cold (less int! erest an d engagement). I will explain more about hotspots below.



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Bill Gates Creates Mysterious Company, Everyone Looks Around Nervously [Bill Returns]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/428951643/bill-gates-creates-mysterious-company-everyone-looks-around-nervously

World, get ready because Bill Gates is returning. His new company is called bgC3. Bill Gates Concept 3? Bill Gates Cartman 3? Big Goose Charbroiled 3? Bad Gastrointestinal Catastrophe 3? We have no idea. The truth is that very little is known about it, except its trademark categories, and the fact that they have a web site showing a very pretty logo.

Bill Gates' new venture has a federal trademark as a think-tank, covering:

• Scientific and technological services.
• Industrial analysis and research.
• Design and development of computer hardware and software.

The company is not being created in his garage, though: He has opened a small office near his home, apparently full of high tech toys including a Microsoft Surface used as a guest book. [TechFlash via Read Write Web via Valleywag]


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MacBook Nano or iPhone Slate Caught Online, Says NYT [Rumor]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/429065704/macbook-nano-or-iphone-slate-caught-online-says-nyt

John Markoff at the New York Times has updated his article on a potential Apple netbook—following Steve Jobs' comments—with an interesting piece of news that reminds me of the first days of the JesusPhone, when an unidentified Apple device was detected for the first time in the traffic logs of some web sites. Markoff even provides vague specifics about this potential MacBook nano/MacBook touch/iPhone slate which was spotted in the logs of an unnamed "search engine company":

UPDATED: That would seem to confirm findings that a search engine company shared with me on condition that I not reveal its name: The company spotted Web visits from an unannounced Apple product with a display somewhere between an iPhone and a MacBook. Is it the iPhone 3.0 or the NetMac 1.0?

Like with the original iPhone—which was spotted online in web traffic blogs—I won't be surprised if this was real. Other Apple computers were detected online first as well, although some of them—like multiprocessor Macs running SETI or other distributed computing tasks—were never released. Unlike Markoff, however, I believe that Steve was completely honest when he said "we don't know how to build a sub-$500 computer that is not a piece of junk", arguing that the company mission was to give more at the same price points, not less features for less money.

So out of pure instinct, I think we can rule out a MacBook nano netbook. Instead, if this is indeed a new unannounced Apple product, here in Gizmodo we are thinking about an iPhone HD with an updated 800 x 480 pixel display, probably coming in 2009. That resolution is something between the iPhone's 480 x 320 pixels and MacBook's 1280 x 800 p! ixels, w hich is completely reasonable: Other phones—like the HTC Touch HD—already have these ultra-sharp screens.

In addition to that, as Jobs pointed out in their financial conference call yesterday, they already have a strong entry in the small computing market with the iPhone. It is only logical for Apple—and probably less risky and cheaper—to keep the progress of the iPhone, upgrading the screen for one with a higher dot per inch count in the next model (but of course, I will always keep dreaming about the MacBook touch). [NYT]

Update: Some people argue that it may be a hackintoshed netbook, a computer running a modified version of Mac OS X. This may be the case, but I'm sure the "unnamed search company"—which won't say the name of the Apple device—has plenty of hackintosh netbooks in their logs. On top of that, all hackintosh computers identify themselves as a Mac Pro, independently of their hardware.


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Mass Produced Carbon Fiber Cars Down the Road [Automobiles]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/429274741/mass-produced-carbon-fiber-cars-down-the-road

Japanese textile maker Toray Industries is on the road to mass producing carbon fiber cars, bringing us ever closer to the day when the lightweight automobiles are on the market for more than just really rich racing enthusiasts. The company said it's developed a new carbon fiber processing method that molds auto platforms in 10 minutes. That's two and a half hours shorter than what current methods allow.

Toray's carbon fiber produces a platform that's 50 percent lighter than steel but 1.5 times safer in a collision, and the shorter molding process will allow it to make enough parts for roughly 30,000 vehicles a year. Though the ten minutes is still longer than the five or six needed for regular sheet metal and carbon fiber is still ten times more expensive to buy, Toray says the new method will cut manufacturing costs drastically.

So when can you look forward to buying a carbon fiber car that doesn't cost as much as your house? About four to five years, the company estimated. Well, I guess that gives you some time to save up. [Japan Today]


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Confirmed: Apple Can Enable Dual GPU and On-the-Fly Switching in MacBook Pro [MacBook Pro]

Source: http://feeds.feedburner.com/~r/gizmodo/full/~3/429101259/confirmed-apple-can-enable-dual-gpu-and-on+the+fly-switching-in-macbook-pro

Nvidia dropped by today to demo some of the awesome things that the GeForce 9400M in the new MacBooks can do that Intel's integrated graphics just can't touch, and to discuss a few technical points. Besides confirming that you'll see it in other notebooks soon, they definitively answered some lingering questions about the chip's capabilities: It can support up to 8GB of RAM. It can do on-the-fly GPU switching. And it can work together with the MacBook Pro's discrete 9600M GT. But it doesn't do any of those things. Yet.

Since the hardware is capable of all of these things, it means that they can all be enabled by a software/firmware/driver update. Whether or not that happens is entirely up to Apple. While you can argue that Hybrid SLI—using both GPUs at once—has a limited, balls-to-the-wall utility, being able to switch between the integrated 9400M and discrete 9600M GT on the fly without logging out would obviously be enormously easier than the current setup, and allow for some more creative automatic energy preferences—discrete when plugged in, integrated on battery. Hell, you can do it in Windows on some machines.

But since it's Apple it's also entirely possible we'll never see any of this to come to pass—GPU-accelerated video decoding has totally been possible with the 8600M GT in the previous-gen MacBook Pros, and well, you know where that stands. [Apple & Nvidia Coverage@Giz]


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Pithy quotes

Source: http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/417536544/pithy-quotes.html

Hughtrain8166 From an interview I just did with Hugh at gapingvoid

Everyone isn't going to be a leader. But everyone isn't going to be successful, either.

Success is now the domain of people who lead. That doesn't mean they're in charge, it doesn't mean they are the CEO, it merely means that for a group, even a small group, they show the way, they spread ideas, they make change. Those people are the only successful people we've got.


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Signaling strategies

Source: http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/428454337/signaling-strat.html

134633529_7e39771e44 It's impossible to see everyone. You can't handle the input of what every consumer is buying or thinking or looking at. So, we resort to signaling strategies.

A few celebrities wearing Uggs in the middle of the summer sends a signal to fashion wannabees everywhere: these are hot. It doesn't matter too much if they actually are hot, all that matters (to these wannabees and the retailers that serve them) is that in the past, when beautiful people in Santa Monica did something, it was an effective signal to the market.

There are all sorts of signaling strategies consumers look for. Political endorsements, end cap displays at stores, large scale ad campaigns, The New York Times bestseller list--each is seen as a bellwether for what our friends and those we admire are about to do.

Marketers may be selfish, but we're not stupid. Once a signaling strategy is seen to be effective, we seek to game it. 25 years ago, driving cross country to go to my first day of work at Spinnaker Software (I was the 30th employee) I drove through Chicago. And I passed a Spinnaker billboard. Wow! This company was going somewhere if they had billboards all over the country. When I got to work in Boston two days later, I discovered that this was the one and only billboard they had in the country, strategically erected on the road to the big CES trade show. They were signaling the buyers of the big stores.

Various bestseller lists, because of their unwillingness to be transparent, is easily and often gamed by publishers and musicians and websites that focus their efforts on the sort of places that report to the list.

There are three reasons you need to care about the increasing amount of effort spent gaming the signals:
1. As a consumer, don't be fooled. The more important a signal is, the more likely it is that marketers are gaming it.
2. As a signaler, be careful. As you sell out and permit yourself to be gamed, you make it more and more likely that consumers won't be influenced by you.
3. As a marketer, beware. The effort you expend gaming one signal or another is almost never worth the distortion that gaming produces. Instead of spending your time delighting authentic voices, you're corrupting a signal. Which means that you end up being really good at signal corrupting but not so good at winning in your market. For every Uggs, there are 100 companies that spent too much money and time influencing a few, only to discover the market didn't care.

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Print2pdf Adds Advanced PDF Conversion to Windows [Featured Windows Download]

Source: http://feeds.feedburner.com/~r/lifehacker/full/~3/427570027/print2pdf-adds-advanced-pdf-conversion-to-windows

Windows only: Free PDF conversion tool Print2PDF isn't as click-and-go friendly as a tool like doPDF, but it does offer a serious amount of control over the looks, permissions, and security of your PDFs. Like other PDF apps, Print2PDF installs itself as a printer, but after you hit "Print," you can add watermarks, passwords, change the read/edit/print permissions, add attachments and auto-email, manually change the compression levels, and do much more. Print2PDF also integrates itself directly into Microsoft Word, Excelt, and Internet Explorer, and supports encryption for sensitive documents. It's probably more than the average home user needs, but office workers may find its options seriously handy. Print2PDF is a free download for Windows systems only.

Print2PDF [602 Software via The Download Blog]


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iBlacklist Filters Callers on iPhones [Featured IPhone Application]

Source: http://feeds.feedburner.com/~r/lifehacker/full/~3/428940188/iblacklist-filters-callers-on-iphones

Jailbroken iPhones only: Brazilian developers Daniel Antonio and Alexandre Kremer have a nifty application for the iPhone, iBlacklist, which allows you to send particular callers directly to voicemail. And by "particular callers," I mean "your ex." Also: collection agencies, micromanager bosses, your mother who just doesn't approve. You get the picture. At only $12, it's a lot cheaper than an hour with a shrink to maintain your sanity. Other features include the ability to filter out SMS notfications from certain number, and even set up scheduled times when calls won't be let through (particularly useful for keeping your weekends boss-free). But what about those of us who don't have an iPhone?

Simply change the name of a contact to "Do not answer." Do not, repeat, do not include the name of the contact. Because then you might hem and haw, maybe even feel a bit guilty when you hit "ignore" and send them to voicemail. The goal is for an automatic response. Call comes in; "Do not answer" appears as the caller ID; press ignore. No muss, no fuss, and it works on any cellphone. Everyone has someone they'd rather not talk to right now, or possibly ever. How do you keep them from getting all up in your phone's business? Let us know in the comments.

In the meantime, iBlacklist is available for $12 in the iTunes App Store on jailbroken iPhones only via Cydia. If you haven't jailbroken your iPhone, yet here's how (Mac, Windows).

iBlacklist [iblacklist.com.br]


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Tiny Watcher Detects System Changes, Rolls Back If Necessary [Featured Windows Download]

Source: http://feeds.feedburner.com/~r/lifehacker/full/~3/428952437/tiny-watcher-detects-system-changes-rolls-back-if-necessary

Windows only: Free application Tiny Watcher monitors your system for changes to your registry, drivers, and first-time programs and provides you with options to undo any unwanted changes. The application's site judiciously provides a list of pros and cons that are spot on. Pros: It's lightweight and only runs when you need it, it detects most important changes that can happen on your system, and it's configurable. Cons: It's not a real-time monitor, so you'll only be alerted of changes after the fact, and it doesn't automatically clean up messes for you—you still have to identify and tell it what you want to reverse. Tiny Watcher is freeware, Windows only. If you want a touch more protection when you're trying out new software, check out how to safely install software in a virtual layer with previously mentioned apps like Altiris SVS or Sandboxie.

Tiny Watcher [Donation Coders via FreewareGenius]


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Convert PDFs to Word Online with Three Clicks [PDF]

Source: http://feeds.feedburner.com/~r/lifehacker/full/~3/429014940/convert-pdfs-to-word-online-with-three-clicks

Stuck with a PDF file and no application that will let you edit it? PDF UNdo Online is easy, free, works on any computer and there's no registration required. Click to browse your computer for an Adobe PDF document, click to convert it into a Microsoft Word document, then click to download the converted file. Now you can edit it to your heart's content in any application that supports Word documents. A perfect complement for PDF Online, which can convert your edited file right back to PDF. Thanks, PauletteDandoo!


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New in Labs: Canned Responses

Source: http://feeds.feedburner.com/~r/OfficialGmailBlog/~3/428074966/new-in-labs-canned-responses.html

Posted by Chad Parry, Gmail engineer Hello, you've reached Chad's mailbox. Thanks for your email about the latest Labs feature: Canned Responses, or email for the truly lazy. I'm on paternity leave so I won't be able to respond personally. Instead, I hope you'll enjoy this automated message. If you're sick of typing out the same reply every time someone emails you with a common question, now you can compose your reply once and save the message text with the "Canned responses" button. Later, you can open that same message and send it again and again. It couldn't get any easier unless Gmail automatically pushed the Send button. If you're lazy enough to think that would be a good idea, then read on, friend. Gmail already lets you create filters based on a combination of keywords, sender, recipients, and more in your incoming messages. Turn on Canned Responses in Labs, and you can set a filter to grab one of your saved responses, create an automated reply, and hit the Send button for you. You can set up different automated messages for different keywords, jus! t like < href="http://groups.google.com/group/gmail-labs-suggest-a-labs-feature/browse_thread/thread/e57beaec76ba0bbe/63e33b1937ed6b4f?lnk=gst&q&pli=1">you said you wanted. (We're friends, so I trust you to use this power responsibly.)

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This iPod is Full of Air

Source: http://feeds.feedburner.com/~r/yankodesign/~3/427358993/

It really is! Hear me out. The iBangle is Gopinath Prasana’s vision of a future iPod where the devices have become darn close to becoming jewelry. If you factor in inflation and the cost of Apple products today - might as well call it jewelry because it’ll cost as much. I digress, the iBangle is a thin piece of aluminum (of course) with a multi-touch track pad. To achieve the perfect fit, a cushion inside the ring inflates to keep itself taught against your wrist. Unisex? Maybe.

Designer: Gopinath Prasana

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