Source: http://www.engadget.com/2008/11/13/the-google-switch-the-story-of-one-of-the-greatest-fakes-of-all/
Filed under: Cellphones
The Google Switch: the story behind one of the greatest fakes of all time originally appeared on Engadget on Thu, 13 Nov 2008 06:22:00 EST. Please see our terms for use of ! feeds.
Read | Permalink | Email this | CommentsSource: http://tech.yahoo.com/news/cnet/20081112/tc_cnet/8301102331009519893 SAN BRUNO, Calif.--YouTube on Wednesday said it's rolling out a new ad platform called Sponsored Videos. According to YouTube, which held a press conference at its headquarters, Sponsored Videos lets users promote their videos by bidding on keywords. Here's how it works: First, YouTube users, whether individuals or corporations, decide which of the videos they've uploaded they want to promote through site search. Then they decide which keywords they want to target. Google, YouTube's parent company, has created automated tools that help users place bids for the keywords in an automated online auction, as well as set spending budgets. When people use keywords in search terms for videos, YouTube will display relevant videos alongside the search results. If you're, say, a Hollywood film studio, maybe you bid on the words: "movie trailer."
| Lab Notes - Core i7 920 OC with Patriot Memory DDR3 By hardwarehome Our settings consisted of 1.3975V VCore, 1.64V VDimm, and the secret sauce setting of QPI voltage at 1.3750V. Our FSX settings were run at Ultra High with AA/AF/DX10 enabled in order to stress the CPU and GPU during the benchmark ... Hardwarehomes Blog - http://hardwarehome.wordpress.com/ |
Source: http://feeds.feedburner.com/~r/TheDieline/~3/445679635/anti-packaging.html
Internet retail juggernaut Amazon.com has taken on a mature and environmentally-responsible initiative they are calling Frustration-Free Packaging. This comes as a welcome response to the ongoing criticism about Amazon's wasteful packaging habits.
As much as we packaging designers love pretty colours, we also like simplicity and clever ideas. This definitely falls into that category.
According to Amazon's FAQ page:
The Frustration-Free Package (above left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.
Today, there is a bit more logic in the world. So next time you order something from Amazon, poke around for an extra tick box or two.
spotted on Swiss Miss, among other places
Source: http://feeds.feedburner.com/~r/TheDieline/~3/448605991/kettle-vegetabl.html
Multinational branding consultancy Blue Marlin has created a new look and feel for Kettle Chips' vegetable range:
"Blue Marlin was appointed to the job in May having refined the design for Kettle's core range earlier this year.
A new variety, select vegetables, has been added to the vegetable chips range, which is now instructed by a primary colour palette.
Martin Grimer, executive creative director at Blue Marlin, says, 'We aimed to create a simple, yet modern straight-talking illustrative design for each pack, communicating the ingredients and reflecting Kettle's "all-natural" promise and quality cues.
'The primary colour palette we chose for the range echoes the natural tones associated with vegetables while the secondary colour palette focuses on conveying specific products.'
Kettle Chips brand manager Sam Garnham says, 'Blue Marlin has yet again done an excellent job. Working within the new pack architecture, this new design helps to draw attention to our premium ingredients, and highlights our quality and taste appeal.'
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