drag2share: 87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps
Source: http://www.readwriteweb.com/archives/87_of_connected_consumers_prefer_websites_mobile_s.php
Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites. This is good news for the so-called tablet commerce revolution (can a consumer movement be rightly called a "revolution"? I shudder), which suggests that tablet owners are using tablet-optimized websites like Amazon.com. But this connected consumer is not a Gen-Y. She is...wait for it...a 40-something-year-old woman.
Sponsor
The survey also cites Facebook as an untapped opportunity: More than 75% of connected consumers are also active Facebook users. We have written before about how Facebook is not and will not become a mall. Even though 50% of consumers are logged into Facebook while shopping on an e-commerce site and 40% are engaged with brands' fan pages, this doesn't mean they'll start shopping on Facebook. Meanwhile, social commerce sites like Fab.com growing quickly, attracting a design-focused audience.
The survey found that 87% of consumers relied on their PCs and laptops for browsing, researching and purchasing. Most consumers shopped on their tablet from the couch or from their smartphone.
According to the survey, a total 52% of connected consumers are women with a mean age of 40 and a household income of approximately $63,000. More than 43% of connected consumers own smartphones, and 16% own a tablet. The connected consumer prefers to shop via a website from a PC/laptop, not for a smartphone app.
The connected consumer is also on Facebook; in fact, 34% of tablet owners who are also connected consumers shop on Facebook from their tablet. This is pretty meaningless though, considering that only 9% of connected consumers visit a website from their tablet.
The Zmags survey is based on a relatively small sample size of 1500 people in the United States. It does not mention anything about their age, race, gender or location.
Image of the typical connected consumer via NutritionBreakThroughs.com.
Discuss
---
drag2share - drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Watching the software in action was like seeing a symphony being conducted by a robot. The demo was pulling four separate video streams at once using a Hy-Fi router with Qualcomm guts. The information could be coming through Wi-Fi, ethernet, and powerline all at once, though they only had Wi-Fi and powerline set up for the demo. They would introduce interference, but data rates instantly adjusted, and performance remained consistent. Soon Qualcomm chips will also be incorporating MoCA (MoCA (multimedia over Coax Alliance, which is pretty much same thing as powerline, but with the coaxial cable you already have in your walls).
You know what, just check out the video 
At CES we saw Intel's first serious attempt at mobile processing, 
Posts
