from Lifehacker  by Tamar Weinberg
 Seventy-two percent of online users report experiencing " search engine fatigue," impatience and frustration at not being able to find information they need.
Suffering from Information Overload? You Aren't the Only One!: 72 Percent of Consumers Report Having ``Search Engine Fatigue,'' Reports Autobytel                
     		 	        	            Independent "State of Search"        Survey Finds 3 out of 4 Online Consumers Leave Their Computers without        Finding What They're Looking For     
            85 Percent Wish for a One-Stop Shop to Find Everything Related to        Cars, Including Purchase, Service and Accessories     
        		   			  			 			 				  					 					 				 			  				 					IRVINE, Calif.--(BUSINESS WIRE)--According to a new, independent Kelton Research survey commissioned by        Autobytel Inc. (Nasdaq:ABTL) and released today on the "state        of search," a whopping 72 percent of online        searchers are experiencing "Search Engine        Fatigue," meaning they become impatient or        frustrated when they are unable to quickly find the exact information        they need. Of those experiencing this modern day ailment, three out of        four physically leave their computer without finding the information        they are looking for.     
            Given that 90 percent of all car buyers1 use        the Internet to shop for a vehicle, these consumers are prime candidates        to experience "Search Engine Fatigue."        In fact, the new Kelton Research/Autobytel survey found that nearly 40        percent of Americans describe finding the "right        and relevant" car-related information on the        big search engines - such as Google and Yahoo! - as overwhelming and        time-consuming. Nearly a quarter of those surveyed said that they have        actually put off purchasing a car because they found the overall        car-buying process too overwhelming or frustrating.     
            Considering the size of the automotive industry, estimated by several        sources to be well over $1 trillion, including new and used vehicles,        accessories, parts, service and repair, and taking into account the        thousands of automotive-related sites on the Internet, it's        no wonder that online automotive information seekers, in particular, are        suffering from information overload.     
            Survey Shows Online Car Shopper Frustration Growing     
            When seeking specific car-related information, 86 percent of consumers        feel big search engines have limitations or drawbacks. But their        frustration doesn't end with the search        engines. The survey found that online automotive researchers are also        frustrated with third-party sites, such as Autobytel.com, Edmunds.com        and KBB.com. More than two out of three (67 percent) feel that these        third-party sites are "mostly similar,"        without offering "substantial differences."        Thirty-six percent of consumers indicated they have to visit other        websites to make sure they get the comparative information they need to        make decisions.     
            Originally, the Internet helped to eliminate the days and hours car        shoppers were forced to spend traveling from "dealership        to dealership" to research and find the best        deals. Now, in 2007, with the tremendous influx of information available        on the Internet across all categories, online automotive consumers        appear to be spending more and more time going from "site        to site" to gather all the information they        need to make informed decisions. Overall, according to the        Kelton/Autobytel survey, the average consumer is visiting five        different websites to find what they are looking for during the auto        research process.     
            In the survey, when asked to choose from a "wishlist"        of what they would like from an automotive website, the largest block of        consumers (37 percent) said they would like to have access to the        Internet's full range of automotive        information in order to receive the most relevant information they are        seeking. The survey also found that large percentages of automotive        information seekers are looking for services, products and information        beyond vehicle purchasing. In fact, 85 percent wish there was a one-stop        shop for everything related to cars including purchase, service and        accessories.     
            Alternatives Are Out There     
            The good news is that innovation in the online search industry is        picking up. Vertical search sites that return only relevant        industry-specific results have popped up in the travel (Kayak.com) and        health (WebMD) categories. Today, Autobytel's        next generation consumer website, MyRide.com, officially launched. The        site is designed to connect consumers to all things automotive from        across the Web, a site where shoppers can find cars, parts and        accessories; see thousands of vehicle photos and        automotive-themed videos; research to buy vehicles based on the        vast amount of available information, including local dealership        details; learn from the best automotive publishing brands and        writers; and belong to communities focused on their unique        automotive interests.     
            The official "State of Search"        study was conducted May 2007 and involved 1,001 nationally        representative Americans age 18 and older who have Internet access. The        survey results indicate a margin of error of +/- 3.1 percent at a 95        percent confidence level.     
            Autobytel has prepared a white paper, "The        State of Search," which discusses the results        of the survey in more detail. A copy of the "State        of Search" white paper can be obtained by        contacting autobytel@ruderfinn.com.     
 
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