Dr. Augustine Fou's Online Scrapbook

Wednesday, August 08, 2007

Scripps Networks Acquires a Pickle; Explains Future

from CenterNetworks - by Allen Stern

I remember when Hearst and Scripps fought for my business during my corporate America days. Now they are fighting with Internet acquisitions. Hearst acquired Kaboodle this morning, now Scripps has announced their acquisition of Incando who is known for its personal media sharing service Pickle.com and the user-generated content management platform Powered by Pickle. Scripps acquired Recipezaar last month.

A clip from the official release:

"We are committed to our strategy of owning the food, shelter and lifestyle categories online as well as on air,” said John Lansing, president of Scripps Networks. "With the acquisition of Incando, we now have the back-end tools to engage consumers, viewers, and marketers in a multi-branded, multimedia online universe with compelling, personalized experiences.”

If you are curious as to where Scripps is heading, here is some clues from their release.

Within the next few years, Scripps Networks expects as much as 50 percent of its online content to be co-created by its users.

I love this statement from the release - love the "Web 2.0 Technology" usage!

Based on proprietary software, Incando's Web2.0 technology enables speedy uploads of photos and videos from computers, mobile phones or digital cameras to any Web site and will enhance the user-centric, social media and personalization functionality around Scripps Networks' lifestyle content.

Om Malik has a great summary of big media's recent tech purchases.

NVIDIA stuffs four Quadro FX 5600 GPUs into 1U server

from Engadget by Darren Murph

Yeah, we all agreed that the Quadro Plex 1000 was hot stuff in its heyday, but NVIDIA's latest GPU server blows away prior iterations by cramming four Quadro FX 5600s into a 1U enclosure. The Quadro Plex VCS Server packs a "record number" of GPUs into a 1U form factor, and its 6GB frame buffer (1.5GB per GPU) and mind-boggling computational abilities should please those interested in remote graphics / offline rendering. Additionally, it's built to "dynamically allocate compute, geometry, shading, and pixel processing power for optimized GPU performance," and while there's no mention of a price, those actually in the market for this beast probably aren't concerned.

[Via MacsimumNews]

Tuesday, August 07, 2007

Leveraging Facebook To Compete With eBay Won’t Work

from TechCrunch by Michael Arrington

Buy.com made a splash tonight with their announcement of a new Facebook application called Garage Sale.

Facebook users can use the application to sell thing directly to others via their Facebook profile. Buy.com charges a flat 5% commission on completed sales (the seller will also have to pay Paypal or other payment fees. The application says “thanks to Garage Sale, Facebook users don’t have to leave their profile page to advertise and sell personal goods.”

There are other Facebook applications doing nearly the exact same thing. Mosoma, for example, is one that I tested a couple of weeks ago. It also allows users to sell items on their Facebook profile.

There is an argument that a closed network is a better way to sell items because the people who view the listing know you and, presumably, trust you. That gets you over a big hurdle - eBay’s feedback system provides information on the buyer and seller which helps them get comfortable transacting. Without that feedback system to encourage sales, it’s important that something else takes its place. In the case of Garage Sale and Mosoma, user familiarity is the key.

But in practice this doesn’t work so well. Sellers are looking for a big base of buyers to sell into to leverage the network effect. eBay obviously does an excellent job of this. Otherwise there is no reason they would command a long term leadership position with their high fees. Buyers and sellers put up with the fees because it is the place to go to conduct p2p transactions. The network effect perpetuates their success and newcomers have a very difficult time gaining market share.

With Garage Sale and Mosoma, sellers can’t access this large pool of buyers because only their friends will see the listings. And sellers who are looking for a specific item are still likely to hop on over to eBay and do a quick search. They’ll only buy from friends if they serendipitously happen to catch site of an item in a friend’s news feed that they were already looking for.

Microsoft experimented in this area in late 2005/early 2006 with their Live Expo product. Originally Expo was a way to buy and sell items to your MSN IM buddies, or coworkers at a company, which is very similar to the Facebook experiments now being conducted. But over time they seem to have expanded Expo to become a more generic listing service. People want deep listings when they are looking for something.

Closed networks work for some things, but they don’t seem to work for trading physical goods. My bet is that Garage Sale and Mosoma fall short of expectations, and that eBay is looking on with, at best, bemused interest.

Legend Marketing

Your BRAND is what you tell your customers you are.

Your LEGEND is what your customers tell others you are.

Legend Marketing is a strategy, product development, and marketing consulting firm that helps you articulate your legend so your customers can pass it on for you.

Experiential Marketing - IKEA Hotels

Excerpted from March 21, 2003. Experiential Marketing™ (by Augustine Fou)

IKEA hotels. Given the commoditized status and lack of differentiation of many hotel chains like Hampton Inn, Fairfield Inn, Red Roof Inn, Motel 6, Comfort Inn, etc., imagine if a particular chain partnered with IKEA to decorate their rooms with simple, clean and comfortable bedroom furniture. This fact alone would give that hotel chain a significant point of differentiation. The hotel chain also gets the economic benefit of furniture at prices that are even better than wholesale prices on generic furniture. IKEA gets significant "consumption-experience level" exposure to target customers at a fraction of the expense of TV ads or building vast new retail stores.

Consumers get to experience IKEA furniture "in action" which undoubtedly would give them enough first-hand experience information to make future purchase decisions. Finally, some creative "consumer insights research" opportunities can even be built in, such as allowing visitors to select from among differently decorated IKEA hotel rooms and tracking such decisions to gather which items are most popular or even how to make IKEA's in-store bedroom sets more appealing.

In summary, both the hotel and IKEA achieve "experiential marketing" which drives greater marketing effectiveness (i.e. hotel chain differentiates themselves from others; IKEA lets customers actually experience their products prior to going to a store), delivers a more impactful experience to customers, and even reduces costs for both parties.

How to lose a billion? The impact of the Internet on industries

The theme throughout is the shift of power to the consumer and away from the seller, who used to control supply, distribution, and "marcom" (marketing message).

Getty Images (GYI) -- minus 33% ($1 billion) in 10 days

- supply replacement - vast online collections of photos and microstock collections serve as alternatives to traditional stock agency offerings (given a choice of thousands of rose pictures, a $1 rose picture will probably be perfectly sufficient for a buyer's needs, versus a rose picture that comes with much more complex license terms or is more costly.

- demand displacement - new use cases, better findability, greater ease of use, more flexible license terms, and lower cost shift demand away from traditional stock agency offerings; so while the number of photos that are licensed and used may skyrocket (everyone can add photos to blog posts), the dollar value of the overall market "pie" will shrink when the average price per photo approaches $0.00 (free). And market share will also scatter away from traditional dominant players to the multitude of smaller alternative players.

Blockbuster (BBI) -- minus 42% ($0.7 billion) in about 4 months

- demand displacement -- the same supply of "entertainment content" made easier to access and view by online rental services (e.g. NetFlix), on-demand cable, bite-sized downloads (e.g. Apple iTunes), and distributed sharing technology (e.g. BitTorrent).

Newspapers (Classifieds industry)

- better timeliness of Craigslist postings mean users could get their apartment rented even before the listing hits print

Telecom (Long distance charges)

- calling over the internet has been around for years, but now practically every instant-message program has "voice" features and voice-over-IP providers are routing voice data over internet pipes and avoiding the tolls charged by traditional telecom companies

Music (distribution of plastic discs and promotion of selected artists)

- the world did not fill up overnight with music-pirating grandmas or cats (RIAA sued someone's cat); rather, the shift of power towards the consumer is manifesting itself in the evaporation of demand of plastic discs -- consumers don't want to buy a CD with 16 tracks on it when they only want 1 track; consumers want to use the music they did purchase on the devices of their choice; consumers balk at the mental "cost" of DRM; and consumers want music that is actually good and original, not music that has been heavily promoted and in heavy rotation on radio because of such promotion.

Jonathan Klein on Getty Audio and User Generated Music Content

Source: http://www.stockphototalk.com/phototalk/2007/08/gettymusic.html

Tuesday, August 07, 2007

"Don´t worry. We are not going be selling music at 99 cents a song for the iPod market.

We are not going to try and discover the next hot or not so hot Ecto band.

We are focussing on licensing. What we want to do is to revolutionize the way music is licensed for commercial use.

The music industry today is much like the imagery business once was. It´s highly fragmented, it´s complex".

Augustine: diversification to other types of digital content MAY help Getty survive a bit longer, but there are already other alternatives to music licensing which is more "user and artist friendly."

PodSafe Music - original music contributed by artists themselves for use in podcasts FOR FREE, with attribution
http://music.podshow.com/

Creative Commons music (use FOR FREE with attribution)
http://www.spinxpress.com/
http://www.owlmm.com/index.html

Monday, August 06, 2007

How to Sell Documents, Web Templates, Videos or Pictures Online

Augustine: amazingly simple idea turned into a useful service

from Digital Inspiration by Amit Agarwal

Torsten is looking for a convenient system to sell his PDF eBooks on the internet - as soon as the user makes the payment via Credit Card or PayPal or Google Checkout, he should get a link to download the file in his email inbox and the link should expire after a given time.

sell documents online PDF eBooks - or for that matter any downloadable product including blog templates, Flash presentations, MP3 music, podcasts, video clips, digital photographs, ringtones, software utilities,.. can be sold on the web very easily through a service called PayLoadz Express.

All you have to do is upload the file (that you want to sell) to PayLoadz and they'll immediately give you a link where your site visitors can click and buy the document through PayPal or Google Checkout. It's an extremely smooth transaction.

PayLoadz will also expire the download link after a limited time and also monitors downloading IP addresses to prevent excessive downloading of the file. There's no transaction fee if the monthly limit is $100 and the size of the uploaded files is less than 50 MB.

This Google Video shows a sample transaction - customer makes a purchase and downloads the document:

Popout

express.payloadz.com/ [Upload and Sell Documents in a Click, PayPal Only]

Payloadz [More options, supports both Paypal and Google Checkout]

Prototype display adjusts pixels for your viewing (angle) pleasure

from Engadget by Darren Murph

We've certainly seen displays that look right back at you for interactive purposes, but a new system developed by Wayne Cheng and Chih-Nan Wu at the Photonics and Display Institute, National Chiao Tung University in Taiwan could enable the LCD to alter itself based on your viewing location. The researchers have devised a solution in which a camera tracks the eyes of the onlooker and subsequently uses software to adjust the "orientation of liquid crystals in the display and the power fed to light-emitting diodes behind each." The result is an image that remains clear and sharp regardless of how you're looking at the screen, and while the developers admit that it can only respond to one set of eyes at a time, they're hoping that "doctors and surgeons who use LCDs to view scans or X-rays" would be among the first to benefit.

Thomas Hawk's excellent side-by-side comparison of photo collections

Source: ThomasHawk.com - Getty Images vs Flickr

Thursday, March 01, 2007

Thomas Hawk: "Below are three searches that I selected at random. Las Vegas, candle and clouds. Now click through to the search pages for these terms at Flickr and at Getty Images. Which one is better? Is it clearly better? If you were a marketer would it make a difference to you which one you pulled your images from?

Las Vegas Getty
Las Vegas Flickr

Candle Getty
Candle Flickr

Clouds Getty
Clouds Flickr

Now let's take this a step further and enter into the long tail of stock photography let's do a search for Tujunga (a small town in the San Fernando Valley where I grew up) and Mount Tam (a local mountain in Marin here in the Bay Area).

Tujunga Getty
Tujunga Flickr

Mount Tam Getty
Mount Tam Flickr

Interesting what you get here isn't it? You see with 400 million images in their library Flickr is the better stock agency for long tail stuff for sure. The problem just is that Flickr hasn't figured out how to turn this on yet."

GYI: The Internet transforming yet another industry

Minus a third (nearly $1 billion) of its market cap in 5 days, Getty Images (GYI) is seeing the tangible effects of ...

1) supply replacement -- vast collections of photos online serve as alternative supply for people searching for photos to use/license.

2) demand displacement -- new use cases such as use of photos on blogs require new licenses such as royalty free or Creative Commons -- the terms of traditional rights managed licenses simply don't work for such use-cases, regardless of the price.

While more and more photos will be licensed and used (e.g. to decorate blog entries etc.) this additional demand will likely be satisfied by photos which are $1 or less, photos which are taken by eye-witnesses and immediately available (e.g. directly uploaded from cameraphones), and photos which are more readily found (e.g. users do image searches online from their favorite search engine).

Gulf Ethanol Advances Production Plans Based on Texas A&M Sorghum Plant

HOUSTON--(BUSINESS WIRE)--Gulf Ethanol Corporation, (OTC:GFET), has advanced its plans for an enhanced ethanol production facility along the Texas Gulf coast that could use the new sorghum plant developed by Texas A&M as its primary feed stock, Texas A&M University and Chevron Corp (NYSE CVX) recently announced the major new alternative fuels initiative.

The development of "freakishly tall sorghum plants" was designed as an ideal feedstock for Ethanol production by Texas A&M. "Standing nearly 20 feet tall, these plants are more than twice the height of regular sorghum and yield double the crop per acre. They can survive on little water. They have been bred not to flower, thus trapping more energy within." (Source: Brett Clanton, Houston Chronicle)

"This is a new paradigm for bioenergy production," said Bill McCutchen, deputy associate director at Texas A&M's Texas Agricultural Experiment Station.

The Department of Energy has announced nearly $400 million in funding for the establishment of three bio-energy research centers, "while oil companies including BP (NYSE BP), Exxon Mobil (NYSE XOM), and Chevron (NYSE CVX) have given money to universities for biofuels research."

"Because we see sorghum as the ideal non-food feed stock for ethanol production in Texas, we embrace the Texas A&M initiative as a key step forward in providing economical feed stocks for our Texas ethanol plants," JT Cloud, Gulf Ethanol's President explained, "The long term success of ethanol as an alternative fuel must be based on the development of efficient non-food sources for ethanol production."

Last month, Texas Gov. Rick Perry outlined a new bioenergy strategy that will encourage more research at state universities on noncorn ethanol and other renewables, with an eye toward getting them to market faster. As part of the effort, he pledged $5 million to Texas A&M for research.

About Gulf Ethanol Corporation

Gulf Ethanol is focused on developing ethanol production along the Gulf Coast. Gulf Ethanol is committed to using non-food feed stocks for the production of ethanol rather than corn or sugar cane, which have now been shown to be expensive fuel sources that negatively impact food prices. For more information please visit our homepage at: http://www.gulfethanolcorp.com/gulf_ethanol_investors.htm

Panasonic's Oxyride vehicle breaks 65mph on AA batteries

from Engadget by Darren Murph

Filed under: Transportation

Sure, watching a wee remote controlled, all electric vehicle hit nearly 200 miles-per-hour is quite impressive, but moving a vehicle large enough to stuff a moderately sized human into with just AA cells is, well, world record worthy. Reportedly, the newly revamped Oxyride managed to maintain an average speed of just over 65mph and hit a top speed of 75.8mph, all while being powered by 192 AA batteries. Unsurprisingly, the promotional stunt rocketed Panasonic into the Guinness Book of World Records for speed attained with a vehicle solely driven by dry-cell AA batteries, but we still wouldn't look at purchasing 192 batteries (each way) as an efficient method of powering your commuter car.

[Via AkihabaraNews]

Google Maps add YouTube Videos

from CenterNetworks - by Allen Stern

Google Maps Alright so you read the title and said, "WTF" out loud. Why would anyone want to tie YouTube videos with a Google map? Unlike the absolutely stupid and useless street viewer option, this one makes sense.

Imagine you are planning a trip to Los Angeles and want to see what the clubs are like that Paris Hilton goes to. Now you can. Or if you are heading to Paris, check out which bistro has the best steak before you get there! In all seriousness, I could see this as a huge plus for travelers. But see below for the negative, videos must be geotagged and not everyone will do this.

Check out some additional release information on Mike Abundo's Blog. For the mashup to work effectively, videos must be geotagged when uploaded and then you need to install the mashup. Took four seconds to install.

Firefox Tip: Override disabled username and password autocomplete

from Lifehacker by Gina Trapani

Does your online banking or company intranet never remember your username and password? If you save your passwords in Firefox but still have to type 'em in by hand on certain sites, they probably disable login credential autocomplete. The How-To Geek says that the right Greasemonkey user script can re-enable that handy functionality on some sites. (Sadly it didn't on my bank's login page, but on others it will.) If a site disables password-saving, it's probably doing that for good reason, so use this tip at your own risk. And remember: if you are saving passwords in Firefox, lock 'em down with a single master password .

Why Doesn't AutoComplete Always Work in Firefox? [The How-To Geek]

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