Tuesday, January 24, 2017

Agencies should start doing F.R.A.U.D today!

No, in seriousness, this is NOT about "if you can't beat 'em, join 'em"

Dear Agency Media Buyers,

Would you rather your clients call me up to do measurement to help explain a problem they detected or an anomaly related to ad fraud in their media? Or would you rather get out in front of that and double check it for yourselves, before that inevitable call happens? I have the privilege of working with two good media agencies that genuinely care about their clients' investments and are already way out in front of the latest attacks and advanced bots. But, still, they are the exception rather than the rule.