Wednesday, January 28, 2015

What It's Like To Use Keaton Row, The Startup That Raised $6 Million To Help People Who Are Too Busy To Shop


Cheryl Han keaton row

Harvard Business School grads Cheryl Han and Eleanor Mak wanted to make personal styling more convenient for women who don't have time to shop.

In January 2013, Han and Mak founded Keaton Row, an online platform that pairs women who are too busy to shop with stylists who can pick out clothes for them. 

The styling services are free, and you can shop from retailers like Nordstrom and Shopbop with just the click of a button. 

Keaton Row just announced a Series A funding round led by Time Inc. Returning investors Menlo Ventures, Rho Capital, and Grape Arbor also contributed to the round, which sources say was valued at $6 million. 

I got paired with a Keaton Row stylist to learn a little bit more about the service.

When you sign up for Keaton Row, the site asks you a series of questions so that it can have a good understanding of your personal style.

An algorithm takes the answers you supply and uses them to match you with a Keaton Row stylist.

It even takes preferred color palettes and patterns into account.

See the rest of the story at Business Insider