Friday, May 24, 2013

CHART: Teens Are Sharing More Of Their Data On Social Media


This news note comes from BI IntelligenceBusiness Insider's research and and analysis service. The charts and data featured here are available for download in the BI Intelligence library. Please sign up up for a free trial here.

Teens are sharing more information on social media than ever before, according to a new survey from the Pew Internet And American Life Project

In 2012, 53% of teens said they shared their email address on social networks, compared to only 29% who did so in 2006. Further, ten times more teens shared their cell phone number on social networks in 2012 than in 2006. 

Other information, such as photos, school name, and locations are also being shared more frequently on social media by younger demographics, according to the survey of 802 U.S. teens.

In other words, despite all the attention on privacy issues surrounding social ! media, t eenagers appear comfortable with sharing more data. However, they also tend to calibrate that sharing.

According to Pew, 60% of teen users keep their Facebook profiles private (so that casual Web users and non-friends can't access their profiles). Among adult users, 58%, keep their Facebook profiles private.

It's a sign that teens are just as mindful of their privacy setting as adults, even as they share more data about themselves with friends within their network (and Facebook itself). 


Facebook remains by far the most popular site among social networking teens, with 94% claiming to have an account on the site. However, some teens are also using other sites: 26% of social networking teens used Twitter in 2012, up from 12% in 2011.

In contrast to Facebook, where only 14% of teens have public profiles, 64% of those teen Twitter users say their account is public. 


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