Monday, April 08, 2013

Search Dominates Mobile Local Ad Spend; Videoâs Influence to Grow

Source: http://www.marketingcharts.com/wp/interactive/search-dominates-mobile-local-ad-spend-videos-influence-to-grow-28394/

Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012), per the latest mobile local ad spend forecast from BIA/Kelsey. That compares with 31% share for display, 8% share for SMS, and just 3% for video. But that picture should change quite dramatically by [...]