Wednesday, August 01, 2012

AMD poaches Apple's platform architecture lead to head up CPU team

Source: http://www.engadget.com/2012/08/01/amd-poaches-apples-platform-architecture-lead/

AMD poaches Apple's platform architecture lead

We suppose after a reasonably high-profile defection of one of AMD's own to Apple, the Sunnyvale company had to exact revenge. That payback was announced today in the form of Jim Keller, the now former platform architecture head in Cupertino, who will be joining AMD as corporate vice president and chief architect of its microprocessor unit. In a statement, the company said that Keller will be leveraging his "low-power design expertise," possibly as part of its oft-rumored ARM plans. Keller previously worked as VP of design at P.A. Semi before being brought into the Apple fold where he played an important role in the development of the processors inside the iPad, iPhone and Apple TV. With AMD struggling to keep pace with Intel in both the desktop and laptop space, a move into low-powered mobile chips could be a plan to stave off more dire days. Check out the PR after the break.

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