Saturday, July 21, 2012

Akamai Deck Shows Mobile's No.1 Problem: 12 Seconds To Load An Ad


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The data is clear: mobile is going to be big.

But it may not be fast.

According to data collected by Akamai Technologies, which specializes in web speed acceleration for advertisers, slow load times on mobile devices could be mobile advertising's biggest obstacle.

The time it takes for a mobile site to load is reminiscent of web sites in the late 1990s—and that's a big problem.

Everyone knows mobile is growing.

But growth can be really fast. It took Draw Something nine days to gather the same number of users that AOL took nine years to get.

Within the next two years half of all commerce-related visits will be mobile.

See the rest of the story at Business Insider

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