Chrysi Philalithes, Chief Digital Officer (RED) - we brought social media in-house; we live our brand; agency helps w/ execution #OMMAGlobal
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a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Posts
Recent Articles
TrustedRx - system to detect and mitigate counterfeit drugs
Social Media Benchmarks
Facebook Advertising Metrics -- CTR, CPC, CPM
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.Favorite Blogs
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- drag2share: Untapped Mobile Apps Let You Share You...
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- #ommaglobal - from storytelling to relationship bu...
- #OMMAGlobal - strategy should be digitally centere...
- #OMMAGlobal - the age of "mad men" led monolithic ...
- drag2share: Blog: Case Study: Mayo Clinic Supports...
- drag2share: Xiaomi Phone review
- drag2share: Thunderbolt Will Become Even Faster—Ju...
- drag2share: This Projector Will Turn Your iPad int...
- drag2share: Steinberg CMC modular USB controllers,...
- drag2share: Rumor: Amazon's New Tablet Will Be the...
- Another @Groupon deal gone wrong - unlicensed bus ...
- drag2share: Location Based Jewelry Helps the GPS O...
- drag2share: ASUS announces trio of new E Series al...
- drag2share: Galaxy Tab 8.9 hits pre-order, ships O...
- drag2share: The Deleted City visualizes GeoCities ...
- drag2share: ASUS Ultrabooks to arrive in New York ...
- drag2share: Hands-on with HTC's Amaze 4G for T-Mob...
- drag2share: Samsung's Galaxy S II for T-Mobile pro...
- drag2share: Scientists prove that active explorati...
- drag2share: LG Optimus EX gets official in Korea, ...
- drag2share: Nokia N9 begins shipping at not inexpe...
- drag2share: ZTE T98 tablet with next-gen NVIDIA Te...
- drag2share: Buffalo adds super secure DriveStation...
- Chrysi Philalithes, Chief Digital Officer (RED) - ...
- RT @ischafer (prediction) "mobile search will be t...
- drag2share: Samsung Series 7 laptop now available ...
- drag2share: Survey finds BlackBerry developers sti...
- drag2share: T-Mobile reveals HTC Amaze 4G, flaunts...
- drag2share: T-Mobile makes Galaxy S II official at...
- drag2share: T-Mobile makes Galaxy S II official at...
- drag2share: T-Mobile Sonic 4G Mobile HotSpot bring...
- drag2share: ASUS announces trio of new E Series al...
- drag2share: CHART OF THE DAY: Facebook's Dominance...
- @dneely40 #OMMAGlobal - "platform of information" ...
- #OMMAGlobal - great question to ask "what old adve...
- drag2share: The Google-Powered, Digital Dead Sea S...
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