Renesas Wins DivX Plus HD Certification, For MKV Files on Your Phone [Smartphones]

Source: http://gizmodo.com/#!5761740/renesas-wins-divx-plus-hd-certification-for-mkv-files-on-your-phone

The DivX Corporation has awarded its first DivX Plus HD certificate to Renesas Mobile, producer of several HD-capable system-on-chip processors. Any phone that features Renesas Mobile's SH73704 will therefore be able to manage full HD 1080p playback, including the popular HD content ripping format MKV. In this age of ever-growing screens, that has to be a good selling point.

The announcement hasn't hit the press sites of the companies concerned as yet, so here's a cut & paste for you:

Renesas Mobile's Full-HD Capable Application Achieves DivX Certification as World's First DivX Plus™ HD System-on-Chip

Enables DivX Plus™ HD 1080p video playback and easy transfer to millions DivX devices without conversion

Barcelona, Spain– February 16, 2011 – DivX®, a division of Sonic Solutions® (NASDAQ: SNIC) today announced that Renesas Mobile Corporation's full-HD capable application processor SH-Mobile MT1 (SH73704) is the world's first mobile system-on-chip (SoC) to be awarded DivX Plus™ HD Certification. Smartphones with Renesas Mobile's SoC will deliver full HD 1080 playback of DivX Plus HD videos including MKV files.

"DivX Plus HD is our premium level of certification, and it's a testament to Renesas Mobile's technology leadership that they are the first integrated circuit company to achieve our most comprehensive standards for HD video playback on a mobile phone," said Matt Milne, Executive Vice President and General Manager, DivX. "By partnering with an innovator like Renesas Mobile that supplies technology to a range of top-tier device manufacturers, we'll help ensure more consumers can watch the highest quality DivX videos at home or on the go."

"Smartphone technology is transforming exponentially, and adding DivX Plus HD Certification helps us enhance the advantages of our application processor product line," said Kazuhiko Yoshimatsu, Department Manager, Mobile Platform Marketing Department, Renesas Mobile Corporation. "Together with DivX we can better help our mobile OEM customers quickly implement an end-to-end solution for the high-quality playback of DivX HD videos and secure premium content. We also look forward to integrating DivX technology on our new integrated application processor line, 'R-Mobile,' which is under development."

To enjoy DivX videos on mobile devices with Renesas Mobile's SH-Mobile MT1, consumers can seamlessly load their video libraries of both standard definition and HD 1080p files directly on any DivX Certified device without conversion. In addition, all DivX Certified mobile phones support the playback of Hollywood studio movies from leading retailers in the DivX® format.

DivX Plus HD Certification is the most comprehensive level of certification available from DivX, awarded to consumer electronics products supporting the optimized playback of all content created with DivX software. Available on www.divx.com, DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

The Renesas Mobile SH-Mobile was designed to offload application processing from the baseband LSI, ease system development and realize significant performance improvement. SH-Mobile enables separation of the application software and communications protocol software developments. This baseband independent approach reduces time-to-market, and allows rapid evolution of multimedia applications whilst retaining investment in established communications protocol software. The SH73704 performs video processing at full HD (1,920 × 1,080 pixels) resolution, as well as functions such as noise reduction and audio processing (5.1-channel/2-channel), while maintaining low power consumption.

Known for great performance, visual quality, and interoperability on any DivX Certified device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. All DivX devices contain proprietary digital rights management technology and are capable of playing back premium movies in the DivX format from major studios. Global online retailers offering titles in the DivX format include WB Shop, Media Markt, Film Fresh, and Best Buy's CinemaNow, which is powered by RoxioNow™.

DivX creates, distributes, and licenses digital video technologies that span the "three screens" comprising today's consumer media environment - the PC, television, and mobile devices. Over 400 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

For more information about Renesas Mobile, visit www.renesasmobile.com

For more information about DivX, visit www.divx.com