Wednesday, December 24, 2008

High-End Retailers Forced Into Heavy Pre-Christmas Sales

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/OPm_OEKt2xw/article.php


NEW YORK (AdAge.com) -- Wracked by recession, high-end brand retail chains have been forced to offer some of the steepest pre-Christmas discounts they've ever had to suffer. Ad Age retail reporter Natalie Zmuda and Brand Experience Lab chief David Polinchock take a tour of New York's swankiest Fifth Avenue stores. And what they find portends badly for the future of high-end retailing.