Sunday, July 28, 2013

Ad Student Births a New Tumblr: âAds for Anythingâ

Source: http://www.mediabistro.com/agencyspy/ad-student-births-a-new-tumblr-ads-for-anything_b51343

This new Tumblr account comes from Avery Harrison, creative intern at Digitas and student at Miami Ad School, San Francisco. ‘Ads For Anything‘ was built under the premise of ideas that appeared brilliant in Harrison’s head at first-thought and not-so-brilliant once those ideas had a chance to roll around in his brain for a while. The dreaded creative letdown, an affliction that comes down like a thunderbolt after the initial honeymoon period. Been there myself, Mr. Harrison.

Scroll through the Tumblr, and you’ll see generic photos with blocks of generic fortune-cookie text that could be about any product. For example: “Live against the grain” is set over a wooden texture with a “Your Logo Here” block. Many of these genericisms could be early drafts of Mercedes spots, which probably doesn’t say a lot about Mercedes or Jon Hamm voice-overs. In fact, I’m somewhat surprised Mercedes hasn’t plucked Harrison for a job already – “To some people, passion is just a word” and ” There is always enough time to go for it” beg for Hamm’s voice to be played while a black SL zooms around a bend.

New Career Opportunities Daily: The best jobs in media.

Read More...

MoDaCo.Switch enters public beta, gives indecisive HTC One owners both worlds

Source: http://www.engadget.com/2013/07/28/modaco-switch-enters-public-beta-gives-indecisive-htc-one-owner/

MoDaCo.Switch enters public beta, gives indecisive HTC One owners both worlds

Can't decide between HTC One's native spin on Android and the Google Edition's vanilla build? Now you don't have to: MoDaCo.Switch is now officially available for public beta testing. True to its name, this custom firmware allows users to reboot the phone and switch into a different version of Android, making it easy to enjoy both Sense 5 and Google's stock AOSP Android build independently. It's more than a simple dual-boot, however, MoDaCo.Switch shares apps and data between both builds, which makes using them together a less jarring experience. The Beta still has some limitations of course; MMS and call log data isn't shared between ROMS and there seem to be some issues with fast boot. Still, if you're willing give it a spin, hop over to the adjacent source link to get started.

Filed under: , ,

Comments

Via: Liliputing

Source: MoDaCo

Read More...

Foc.us headset hits the FCC, ready to shock gamers' noggins into shape

Source: http://www.engadget.com/2013/07/28/foc-us-headset-fcc/

Focus transcranial directcurrent simulation headset hits the FCC, prepares to shock gamers

It may not have FDA approval, but the noggin-shocking Foc.us headset recently passed through the FCC for certification. The unit utilizes transcranial direct-current simulation on the prefrontal cortex of the brain, which is claimed to improve short-term memory and cognitive function. Currently pitched as a cranial performance enhancer for gamers, Bluetooth 4.0 low energy connectivity allows it to be controlled via a smartphone app. Snake oil or not, Foc.us is still set to ship this month, and you can relive out our weird and tingly experience with it in our hands-on.

Filed under: ,

Comments

Source: FCC, Foc.us

Read More...

Famed Hacker Barnaby Jack Dies Suddenly At 35, One Week Before Hacking Convention

Source: http://www.businessinsider.com/hacker-barnaby-jack-dies-2013-7

Barnaby Jack hacker

(Reuters) - Barnaby Jack, a celebrated computer hacker who forced bank ATMs to spit out cash and sparked safety improvements in medical devices, died in San Francisco, a week before he was due to make a high-profile presentation at a hacking conference.

The New Zealand-born Jack, 35, was found dead on Thursday evening by "a loved one" at an apartment in San Francisco's Nob Hill neighborhood, according to a police spokesman. He would not say what caused Jack's death but said police had ruled out foul play.

The San Francisco Medical Examiner's Office said it was conducting an autopsy, although it could be a month before the cause of death is determined.

Jack was one of the world's most prominent "white hat" hackers - those who use their technical skills to find security holes before criminals can exploit them.

His genius was finding bugs in the tiny computers embedded in equipment, such as medical devices and cash machines. He often received standing ovations at conferences for his creativity and showmanship while his research forced equipment makers to fix bugs in their software.

Jack had planned to demonstrate his techniques to hack into pacemakers and implanted defibrillators at the Black Hat hackers convention in Las Vegas next Thursday. He told Reuters last week that he could kill a man from 30 feet away by attacking an implanted heart device.

"He was passionate about finding security bugs before the bad guys," said longtime security industry executive Stuart McClure, who gave Jack one of his first jobs and also had worked with him at Intel Corp's McAfee, a computer security company.

"He was one of those people who was put on this earth to find vulnerabilities that can be exploited in a malicious way to h! urt peop le," McClure said.

Jack became one of the world's most famous hackers after a 2010 demonstration of "Jackpotting" - getting ATMs to spew out bills. A clip of his presentation has been viewed more than 2.6 million times onYouTube.

Two years ago, Jack turned his attention to medical devices, while working on a team at McAfee that engineered methods for attacking insulin pumps. Their research prompted medical device maker Medtronic Inc to revamp the way it designs its products.

The U.S. government also noticed Jack's work.

"The work that Barnaby Jack and others have done to highlight some of these vulnerabilities has contributed importantly to progress in the field," said William Maisel, deputy director for science at theFood and Drug Administration's Center for Devices and Radiological Health.

Jack's passion for hacking sometimes got him into trouble.

In 2010, he connected his laptop to a gold bullion dispensing machine at a casino in Abu Dhabi, according to fellow hacker Tiffany Strauchs Rad. She said Jack had permission from a hotel manager to hack the machine but security intervened.

It turned out the hotel did not actually own the gold machine and the American Embassy had to be called in to help resolve the misunderstanding, Rad said.

"He would hack everything he touched," she said.

'BELOVED PIRATE'

Jack's most recent employer, the cybersecurity consulting firm IOActive Inc, said on its Twitter account: "Lost but never forgotten our beloved pirate, Barnaby Jack has passed."

Jack, who was known as Barnes to his friends, had been scheduled to present his research on heart devices at Black Hat on August 1. Last week, Jack told Reuters he had devised a way to hack into awireless communications system that linked implanted pacemakers and defibrillators ! with bed side monitors that gather information about their operations.

"I'm sure there could be lethal consequences," Jack said in a phone interview.

He declined to name the manufacturer of the device but said he was working with that company to figure out how to prevent malicious attacks on heart patients.

Jack's sudden death drew responses from the hacking community reminiscent of those that followed the suicide of hacker activist Aaron Swartz in January.

Dan Kaminsky, a well-known hacker, described the death as a tragedy. "Barnaby was one of the most creative, energetic, diverse researchers in our field," he said.

"You'll be missed, bro," tweeted another well-known hacker Dino Dai Zovi.

Jack's sister, Amberleigh Jack, who lives in New Zealand, told Reuters her brother was 35 years old. She declined to comment further, saying she needed time to grieve.

Some of his friends pitched in to help the family with expenses. They collected $4,345 from 37 people over 13 hours through a crowdfunding website: http://www.gofundme.com/BarnabyJackHacKidFund.

Black Hat said that it will not replace Jack's session at the conference, saying the hour would be left vacant for conference attendees to commemorate his life and work.

(Reporting by Jim Finkle in Boston; Editing by Tiffany Wu, Vicki Allen, Bill Trott and Lisa Shumaker)

Join the conversation about this story »

    


Read More...

How Bankers With Messy Apartments Bootstrapped MyClean, A Brilliantly Simple Cleaning Startup That Generates Multiple Millions

Source: http://www.businessinsider.com/myclean-2013-7

mike sharf

Three years ago, former Citibanker Mike Russell turned to his friend at Bank of America, Mike Scharf, with a business idea. 

The New Yorkers had busy lives and thus, messy apartments. They also had disposable incomes. But when you live in a non-doorman building with no cleaning service readily available, getting your home cleaned can be tough.

Cleaning services are largely found via word of mouth or direct mail advertisements. A reliable, easy to peruse database of cleaning people online didn't exist.

The pair bootstrapped MyClean with the help of a $267,000 friends and family round of financing. The site makes finding and ordering a cleaning service in the New York City area as easy as ordering food on Seamless or GrubHub.

Scharf and Russell had to overcome a lot to make the business work. They scrapped the original idea to outsource cleaners after clients received disappointing results and left scathing Yelp reviews. Problems with the site were tough to fix; neither Scharf nor Russell are technical. But now Scharf and Russell have created a business that sustains more than just themselves. 

MyClean oversees every part of the cleaning cycle, from managing site orders to dispatching its workers to various locations on the fly. Scharf, the company's CEO, works with government sponsored agencies to find people who are looking for a steady paycheck, gives them training, and hires them as full-time cleaners working six days per week. MyClean now employees 125 cleaners in addition to the dozen people who oversee the entire operation.

Scharf estimates his staff cleans 1,000 homes and businesses each each week. Users are loyal; 80% buy into MyClean's subscription model, which allows them to book cleaners consistently every week, two weeks or month. There's a 5-15% discount given to subscribers, who can also pick how thoroughly they want their residences c! leaned.< /p>

To tidy up a one bedroom, one bath in Manhattan, the going rate is $84. To get it really clean, it's $135. If your house is in really bad shape, MyClean's team will give it a deep clean, which includes a complete wipe down of the oven, cabinet shelves and more for a little over $200. Tip is not included. Cleaners can be dispatched the same day you order the service, as long as the request is in before 4:00 PM.

At $135 for a thorough clean, it's more expensive than a cleaning service you could find yourself. But MyClean makes it so easy to find and book a cleaning online, many people don't mind paying a little extra. 

MyClean isn't profitable yet; it's breaking even. But as the cleaning startup space heats up (venture-backed Exec recently launched a competitor on the west coast for example), MyClean's business is too.

Under the leadership of Ken Schultz, a former lawyer who is MyClean's VP of Operations, MyClean is generating $4-5 million annually. It's raking in $400,000 per month, up from $15,000 a few years ago.

To continue growing the business, MyClean will be launching a mobile app and expand to more cities. Currently, the service only operates in Manhattan, Queens, Bronx and Brooklyn. Scharf's team is eying New Jersey cities where many New York City commuters live.

For Scharf, a first-time entrepreneur, growing a multi-million-dollar business hasn't been predictable. When asked what's surprised him most about running a startup he replied, "You have to be willing to do everything yourself and follow through."

Join the conversation about this story »

    


Read More...