Friday, April 30, 2010

Old school brand-ing is dead - http://bit.ly/ueQJJ - but "digital" can inform strategy, inspire creative, prove success http://bit.ly/aJCwcL

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Thursday, April 29, 2010

@ClickZ @acfou - Digital is the DNA of All Advertising #integrated #marketing - http://bit.ly/aJCwcL

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Intel said to be prepping 1.46GHz Core i7 ULV processor for this Fall

Source: http://www.engadget.com/2010/04/28/intel-said-to-be-prepping-1-46ghz-core-i7-ulv-processor-for-this/

There's already been some rumors circulating that Intel would be rolling out a 1.33GHz Core i7 ULV processor this summer, and it now looks like that will be followed by an even faster low-voltage processor later in the Fall. That's when, according to Fudzilla, Intel will be launching a 1.46GHz Core i7 680UM processor, which reportedly has the same 18W TDP rating and 4MB of cache as its slower counterpart, and can clock all the way up to 2.53GHz in Turbo Boost mode. Unfortunately, there's not so much as a hint of pricing or any actual laptops that will use the processor, and Intel itself is of course keeping quiet on the matter for the time being.

Intel said to be prepping 1.46GHz Core i7 ULV processor for this Fall originally appeared on Engadget on Wed, 28 Apr 2010 15:53:00 EST. Please see our terms for use of feeds.

Permalink Electronista  |  sourceFudzilla  | Email this | Comments

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iPhone tethering on AT&T still waiting on better network performance

Source: http://www.engadget.com/2010/04/28/iphone-tethering-on-atandt-still-waiting-on-better-network-perform/

AT&T's own Ralph de la Vega mentioned as early as November of 2008 that you'd be able to tether your iPhone to your computer and use it as a modem "soon," but here we are some ten months after the initial announcement of official tethering support in the platform and there's no sign of it. Considering that many iPhone carriers around the world deployed it as soon as Apple had it ready -- and many more came online over the months to follow -- it seems that AT&T's silence on the issue has spoken volumes. We reached out to the company today to get a statement on the feature's status, and here's what we got back (text bolded by us, not AT&T):
"We understand that there is great interest in tethering but cannot provide any details at this time. We know that iPhone users love their devices and mobile broadband, and that they're likely to embrace tethering just as they have other features and apps - by using it a lot. iPhone tethering has the potential to exponentially increase traffic, and we need to ensure that we're able to deliver excellent performance for the feature - over and above the increases in data traffic we're already seeing - before we will offer the feature."
Coincidentally, that's almost identical to a statement the company issued last September, but regardless, AT&T can't necessarily afford to meet its network "performance objectives" before acting -- Verizon's announcement that Palm's Mobile Hotspot app would become a free add-on with the Pre Plus and Pixi Plus was a serious shot across the bow of any other American carrier trying to woo business customers and road warriors. Think it'll go live before the next iPhone does?

iPhone tethering on AT&T still waiting on better network performance originally appeared on Engadget on Wed, 28 Apr 2010 18:24:00 EST. Please see our terms for use of feeds.

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Flash Player 'Gala' brings hardware decoding support to Mac OS X

Source: http://www.engadget.com/2010/04/28/flash-player-gala-brings-hardware-decoding-support-to-mac-os-x/

Even amidst all their fighting, it appears Apple and Adobe can manage to lay down arms and work together every once in a while: Apple just enabled low-level access to NVIDIA GeForce 9400M, 320M and GT 330M H.264 GPU hardware in Mac OS X 10.6.3, and Adobe's followed up six days later with a new preview version of Flash Player code-named "Gala" that takes advantage of it. That's good news for anyone who's ever heard their fans spin up while watching a YouTube video on a Mac (so, everyone) but we doubt it means there's any détente on larger issues between these two coming -- Apple remains committed to HTML5, while Adobe's pulled all investment from iPhone-related Flash development, and the company's relationship with Google seems to be heating up. We'll take what we can get, we suppose -- we'll hit you with some benchmarks just as soon as we get things installed.

Flash Player 'Gala' brings hardware decoding support to Mac OS X originally appeared on Engadget on Wed, 28 Apr 2010 20:13:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceAdobe Labs   ;| Email this | Comments

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Wednesday, April 28, 2010

Two recent examples of how social amplification can jump start your brand - http://bit.ly/asliRp

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Pdfcrowd Converts Web Sites and HTML Code to PDF Documents [Webapps]

Source: http://lifehacker.com/5525615/pdfcrowd-converts-web-sites-and-html-code-to-pdf-documents

Pdfcrowd Converts Web Sites and HTML Code to PDF DocumentsOnline service Pdfcrowd turns any web site into PDF format easily with a variety of options, including the ability to set margins, encrypt files, or disable copying and printing.

We've covered services and browser extensions like this site before, but Pdfcrowd's got a lot more options that set it apart. The service is relatively straightforward. You've got a variety of ways to input your source: you can enter a URL, upload a HTML or TXT file (TXT is not officially supported, but it works), or enter HTML code directly. If you choose to enter HTML code, Pdfcrowd translates the code into PDF for you, and there's a WSISWYG editor available for making tweaks. After you set your options, hit the button to convert your file.

Pdfcrowd does the job, but it does append "pdfcrowd.com" to your PDF in the the bottom right-hand corner. If that doesn't bother you, you might want to check out the webapp.

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Google's New Tiny Apps Company, LabPixies [Google]

Source: http://gizmodo.com/5525732/googles-new-tiny-apps-company-labpixies

Google's New Tiny Apps Company, LabPixiesThe best apps for any Google platform—like say, Android—are almost inevitably written by Google. Now Google's bought a little app company called LabPixies, that makes widgets and games for Android and iGoogle, so expect more. [Google via Cnet]

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A Little Chip Company Called Intrinsity, and the iPad A4 Chip's Secret Recipe [Apple]

Source: http://gizmodo.com/5525856/a-little-chip-company-called-intrinsity-and-the-ipad-a4-chips-secret-recipe

A Little Chip Company Called Intrinsity, and the iPad A4 Chip's Secret RecipeThere's not much secret left in the sauce for the iPad's A4 chip—it's a faster, customized version of what's inside the iPhone 3GS. But the recipe probably comes from a tiny chip design firm Apple purchased, called Intrinsity.

The informed speculation is that Intrinsity's custom 1GHz ARM chip, codenamed Hummingbird, is in fact the basis for the A4 inside of the iPad. The name Intrinsity might sound familiar, since it was rumored, but not confirmed, Apple had acquired the ARM chip design firm, which specialized in seriously speeding up ARM chips without horribly pillaging battery life.

Well, now Apple's confirmed to NYT that it's true, Intrinsity has been bought by Apple. So the obvious expectation is to keep seeing faster, stronger, custom ARM chips inside of Apple products—like the next iPhone—though what'll be interesting is what they'll be cooking up for Apple in the next couple of years. [NYT]

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Microsoft Licensing Mysterious Patented Tech To HTC's Android Phones [Microsoft]

Source: http://gizmodo.com/5526078/microsoft-licensing-mysterious-patented-tech-to-htcs-android-phones

Microsoft Licensing Mysterious Patented Tech To HTC's Android PhonesThis has come rather unexpectedly, and very early in the morning/late at night. Microsoft and HTC's relationship goes back years, but just what this new patent agreement for Android phones refers to, no-one knows. Exchange? Full Office support? UPDATED

We can continue guessing all we want, but for now Microsoft and HTC have sealed lips, merely announcing that the patent agreement for HTC's Android phones will see Microsoft license its technology, receiving royalties from HTC and more than 600 other companies it works with in a similar manner. [Microsoft]

UPDATE: While my initial cynicism made me believe this was a clever move from Microsoft to win points over Apple (in light of Apple's lawsuit against HTC for patent infringement), it appears it may not be that cut and dried. CNET is reporting that actually, HTC was also infringing on Microsoft's intellectual property, and rather than go down the same route as Apple, they've instead brokered a deal licensing their technology to HTC—for a hefty price.

REDMOND, Wash. - April 27, 2010 - Microsoft Corp. and HTC Corp. have signed a patent agreement that provides broad coverage under Microsoft's patent portfolio for HTC's mobile phones running the Android mobile platform. Under the terms of the agreement, Microsoft will receive royalties from HTC.

The agreement expands HTC's long-standing business relationship with Microsoft.

"HTC and Microsoft have a long history of technical and commercial collaboration, and today's agreement is an example of how industry leaders can reach commercial arrangements that address intellectual property," said Horacio Gutierrez, corporate vice president and deputy general counsel of Intellectual Property and Licensing at Microsoft. "We are pleased to continue our collaboration with HTC."

Microsoft's Commitment to Licensing Intellectual Property

The licensing agreement is another example of the important role intellectual property (IP) plays in ensuring a healthy and vibrant IT ecosystem. Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 600 licensing agreements and continues to develop programs that make it possible for customers, partners and competitors to access its IP portfolio. The program was developed to open access to Microsoft's significant research and development investments and its growing, broad patent and IP portfolio. More information about Microsoft's licensing programs is available at http://www.microsoft.com/iplicensing.

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

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iPhone is Most Popular Phone for Opera Mini Downloads in US [IPhone Apps]

Source: http://gizmodo.com/5526136/iphone-is-most-popular-phone-for-opera-mini-downloads-in-us

iPhone is Most Popular Phone for Opera Mini Downloads in USIn just 16 days, it's soared up the charts with over a million downloads on the first day of availability. Now, the iPhone version is the third most popular for Opera Mini downloads worldwide, and number one in the US.

The figures come via Opera's State of the Mobile Web report, which shows how they've taken over BlackBerry's top spot for US phone downloads. Worldwide however, the iPhone still needs to take on Nokia and Sony Ericsson handsets, with Opera saying the top 20 list was dominated by these two manufacturers. [Opera via TechCrunch]

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Nokia C2 render spins QWERTY right round

Source: http://www.engadget.com/2010/04/27/nokia-c2-render-spins-qwerty-right-round/

Render plus logo does not a new phone make, but that didn't keep us from admiring the ridiculous form factor on this supposed Nokia C2. While the 'C' label puts the device squarely in dumbphone territory and the only specs available (320 x 240 display, 2 megapixel camera) don't belabor that point, split-horizontal keyboards have a special place in our heart, and we eagerly await their return. That said, Nokia better get cracking if they want to beat the MOTOSPLIT -- the way we see it, they're one whole leaked, possibly fake render behind the competition.

Nokia C2 render spins QWERTY right round originally appeared on Engadget on Tue, 27 Apr 2010 22:57:00 EST. Please see our terms for use of feeds.

Permalink PhoneArena  |  sourceCiaomondo.it  | Email this | Comments

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ASUS Eee PC 1015P netbook hits the FCC

Source: http://www.engadget.com/2010/04/28/asus-eee-pc-1015p-netbook-hits-the-fcc/

We already managed to go hands-on with ASUS' Eee PC 1015P netbook at CeBIT back in March, but the company has been relatively quiet about it since then, and hasn't even offered so much as a hint of a release date. It looks like that could now be coming sooner rather than later, however, as the netbook has just passed through the FCC and left with its seal of approval. In case you missed it, the netbook itself is part of ASUS' Seashell line, and packs a 10.1-inch screen, an Atom N450 processor and, perhaps most notably, a promised 14 hours of battery life -- keyword "promised."

ASUS Eee PC 1015P netbook hits the FCC originally appeared on Engadget on Wed, 28 Apr 2010 02:16:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceWireless Goodness  | Email this | Comments

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Microsoft says Android infringes on its patents, licenses HTC

Source: http://www.engadget.com/2010/04/28/microsoft-says-android-infringes-on-its-patents-licenses-htc/

The lawyers up in Redmond seem to have been woken from their slumber with the sudden realization that -- oh look! -- Google's Android OS infringes on Microsoft's boatload of software patents. How specifically it does so is not identified, but Microsoft believes that elements from both the user interface and the underlying operating system are in violation of its rights. This is very much in keeping with the Windows maker's crusade to assert patent claims over Linux, which in the past has garnished it with cross-licensing deals with Amazon and Xandros, as well as a settlement from TomTom. Lawsuits are not yet being discussed here, but lest you think this is a small-time disturbance, HTC has already decided to shorten its list of troubles by ponying up for a license from Microsoft for "running the Android mobile platform." Yes, that does sound ludicrous, but it's now an unfortunate fact that a major Android phone manufacturer is having to pay Microsoft royalties to use Google's operating system.

[Thanks, Jack]

Microsoft says Android infringes on its patents, licenses HTC originally appeared on Engadget on Wed, 28 Apr 2010 03:51:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceCNET, Microsoft  | Email this | Comments

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Nokia N8 fights back with heavenly HD video sample (updated)

Source: http://www.engadget.com/2010/04/28/nokia-n8-fights-back-with-heavenly-hd-video-sample/

Nokia is doing its best to rewind the negative spin placed on its flagship N8 after one of its children went missing. As part of the effort, it just published the first un-retouched 720p video captured by a pre-production N8's Carl Zeiss lens as followup to the first sample images released yesterday. We downloaded the H.264 video's .MP4 container to view natively (that's a 600 pixel wide screencap above) and sure enough came away impressed -- though we're curious to hear the original audio that was replaced by a dramatic soundtrack. Now, we're not saying it's better or worse than other similarly equipped smartphones shooting well-lit video -- without seeing side-by-side video of the same footage it's difficult to tell. But Nokia, a company known for using decent optics, sensors, and flash units in its N-series devices, certainly won't be disappointing impromptu photogs making their first jump into Symbian^3. Just imagine what Nokia hardware coupled with a killer user experience could do. Could do. Embedded video sample after the break.

Update: All About Symbian has a marvelously detailed breakdown of the N8's camera that dives deeply into the phone's optics, mic, flash, and more.

Continue reading Nokia N8 fights back with heavenly HD video sample (updated)

Nokia N8 fights back with heavenly HD video sample (updated) originally appeared on Engadget on Wed, 28 Apr 2010 06:07:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceNokia Conversations  | Email this | Comments

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