Is the experience in the marketing or in the product/service itself? ClickZ: Experiential Marketing - http://bit.ly/ms9U1
Monday, August 31, 2009
Sunday, August 30, 2009
an ingredient of viral video success is extremity - no, not that kind. They either love you or hate you passionately - http://bit.ly/11Davq
The Worldâs Most Beautiful River
Source: http://cubeme.com/blog/2009/08/18/the-world%E2%80%99s-most-beautiful-river/
The Caño Cristales river is in the La Macarena National and Ecological Reserve Park in Colombia. The river has been referred to as the “river of five colours”, “the river that ran away to paradise,” and “the most beautiful river in the world.”
During Colombia's wet season, the water flows fast and deep, obscuring the bottom of the river and denying the mosses and algae that call the river home the sun that they need. And during the dry season there is not enough water to support the dazzling array of life in the river. But during a brief span between the wet and dry seasons, when the water level is just right, the many varieties of algae and moss bloom in a dazzling display of colours. Blotches of amarillo, blue, green, black, and red–and a thousand shades in between–coat the river.
What's more effective AND lower cost than multi-million-dollar TV ads? - http://bit.ly/lvuG0 (secret wink to those who thought "everything")
B2B Ad Pages Slide 30% in 1H09
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/jfoWnOK__3c/
Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media's Business Information Network. For June, ad pages were down 32.8% from the same month last year. Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion, reports Media Buyer Planner. American [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/jfoWnOK__3c" height="1" width="1"/>FontCapture Turns Your Handwriting into a Font [Handwriting]
Go to FontCapture and download their font template. Once downloaded, print it off and carefully fill in the single-sheet grid. You don't need to fill in every slot for FontCapture to create your font. If you don't use letters like ó, ò, or ñ in your daily writing, feel free to skip over them.
Once you've filled out the template, you upload it to Fontcapture and it processes your handwriting into a font for personal use. That's all there is to it, but it's a pretty neat way of giving an image or document a consistent look, but a look you crafted yourself. FontCapture is a free service and requires no signup.
Bokeh Filter Turns Blurry Lights Into Distinct Shapes [Photography]
The Bokeh Filter is a physical lens that attaches to any mainstream DSLR and blocks out small pieces of light to create the desired patterns. Changing the cool blurry streetlights behind your ladyfriend into hearts? Cheesetastic. But used subtly (that would mean using no shapes that are also found in a box of Lucky Charms), this could bring a really cool element to some photos. And hell, if you're going for outright cheese, might as well do it naturally and not in the edit room, right? [Bokeh Filter via Geekologie]
Saturday, August 29, 2009
WinToFlash Turns Your Windows Installation DVD into a USB-Based Installer [Downloads]
WinToFlash can transfer Windows XP, Vista, and 7 onto a flash drive as well as Server 2003 and 2008. WinToFlash can also transfer Windows Preinstallation Environments to flash drive.
The process is simple and mostly obvious. You tell WinToFlash where the installation files you want to transfer are located and either let the transfer wizard take care of things, or specify settings like what kind of format the flash drive will undergo. In our test using a USB 2.0 generic flash drive it took about 12 minutes to turn a Windows 7 installation DVD into a USB-based installer.
WinToFlash is freeware, Windows only.
WinToFlash [via Download Squad]
Cooking with Magnets: An Intro to Induction [Taste Test]
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/rAvxd45YCkk/cooking-with-magnets-an-intro-to-induction
It took me nearly an entire evening in the the kitchen at Alinea before I realized what was weird about it. Sure, there's the stunning intensity of the chefs as they prepare Grant Achatz' intricate dishes, and the nearly-operating room level of cleanliness. But that's not what struck me one night at the end of service. What struck me is that I didn't know where the stove was.
You see, in most restaurant kitchens—like most home kitchens—the stove is the focal point of the room, the place that all the action revolves around. If you're running the sauté station in most big restaurants, you're the man, the line cook who's banging out the most food in the hottest, most extreme environment. You're the alpha cook.
Not so at Alinea. Of course there's a stove, but it's much smaller than you'd expect for a kitchen that puts out a couple of thousand plates a night, just four burners and a flat top. Instead, the chefs at Alinea do the vast majority of their cooking using induction burners, portable ones from CookTek.
Induction is just plain cool. Instead of using a flame like gas, or radiant heat like standard electric burners, induction burners use a magnetic field. The field creates heat through the property outlined in Joule's fir! st law—you do remember your thermodynamics, right?—in which current passing through conductive material generates heat.
And since the burner itself doesn't create heat, it stays cool to the touch—take the pan off, and you can put your palm on it. That also means that they don't throw off ambient heat like gas or electric, so the kitchen stays much cooler.
Then, there's the responsiveness of induction. Like gas, when you turn it off, there's no residual heat from the burner, just the pan. Plus, there's the flexibility of portable burners like Alinea uses. Frying something smelly? Got an outdoor power outlet? Set up a portable burner, and you can keep the stink out of your house. Want to keep soup warm at a party? Throw a burner on the buffet, and you're good to go.
The one thing to keep in mind is that your pans do have to be magnetic. That might be a pain in the ass, especially if you're hip deep in anodized aluminum pots. But the good news is that some of the cheapest (and most fun to use) cookware around—cast iron—works amazingly on induction burners, as will all your fancy pots as long as they've got some stainless steel kicking around in them. If in doubt, grab a magnet from your fridge door to check.
As far as specific models to check out, Circulon makes a nice burner, and Span! ish appl iance giant Fagor has one. For the best combo of power and price, check out the Max Burton 6000, which puts out 1800 watts for just $125 retail.
That's how to cook like they do at the best restaurant in America. Or, really, it's how to cook with the same methods. The talent is up to you.
Mark McClusky is products editor at Wired magazine, and one of the authors of the Alinea book. You can follow him on Twitter @markmcc. Also check out his Wired special: The Future of Food.
Taste Test is our weeklong tribute to the leaps that occur when technology meets cuisine, spanning everything from the historic breakthroughs that made food tastier and safer to the Earl-Grey-friendly replicators we impatiently await in the future.
Top image found UNCREDITED at Titanium Elite, Green By Design and This Old House; most likely a promotional image for Sauter cooktops.
Medion's 24-inch X9613 multitouch all-in-one PC actually looks pretty hot
Source: http://www.engadget.com/2009/08/29/medions-24-inch-x9613-multitouch-all-in-one-pc-actually-looks-p/
Continue reading Medion's 24-inch X9613 multitouch all-in-one PC actually looks pretty hot
Filed under: Desktops
Medion's 24-inch X9613 multitouch all-in-one PC actually looks pretty hot originally appeared on Engadget on Sat, 29 Aug 2009 17:50:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsSamsung's upcoming WB5000 24x zoomer shoots RAW photos and HD video
Source: http://www.engadget.com/2009/08/29/samsungs-upcoming-wb5000-24x-zoomer-shoots-raw-photos-and-hd-vi/
[Via Engadget Spanish]
Filed under: Digital Cameras
Samsung's upcoming WB5000 24x zoomer shoots RAW photos and HD video originally appeared on Engadget on Sat, 29 Aug 2009 10:13:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsLG's 15-inch OLED screen is still drop dead gorgeous, likely priced to kill
Source: http://www.engadget.com/2009/08/29/lgs-15-inch-oled-screen-is-still-drop-dead-gorgeous-likely-pri/
LG's 15-inch OLED screen is still drop dead gorgeous, likely priced to kill originally appeared on Engadget on Sat, 29 Aug 2009 11:21:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsFriday, August 28, 2009
Gimp 2.7 Beta Improves Text Editing, Streamlines Saving [Beta Beat]
Before Nikon's S1000pj: The Cine-Twin Was the First Camera/Projector Hybrid [Retromodo]
Wittnauer was actually a famous jeweler of all things, and the expensive Cine-Twin was only sold in jewelry stores. Ultimately, the novelty wasn't enough to overcome practical concerns like price, huge D-cell batteries, and a delicate and expensive glass bulb.
Interesting extra: Even before the Cine-Twin, the Cinématographe film camera/projector/developer was invented by French inventor, Léon Bouly, back in 1892. It wasn't like you could just go and pick one up, though.
The more things change, the more they stay the same, right? [Retro Thing via OhGizmo!]
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