Wednesday, December 03, 2008

A Lesson in Gadget Product Placement, Courtesy of Scooter Smiff [Product Placement]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/m48ROnDKFv0/a-lesson-in-gadget-product-placement-courtesy-of-scooter-smiff

Moderately musical little person Scooter Smiff has helpfully demonstrated, point by point, how not to endorse gadgets in your music video.

1. Get a company's flagship phone
I understand that Scooter Smiff's audience is probably as young as he is and doesn't buy many massive smartphones, but if you've got to shill for a BlackBerry, hope it's not the Pearl Flip. Matt—notably a gadget blogger, not a rapper—said it was kind of uncool, looked inconsistent, and even called it a "fatass". Next time beg for a Storm, or at least a Bold.

2. Don't include an incredibly boring product
So imagine you're a tween, just browsing YouTube, and you notice Scooter Smiff's teacher grading (UPDATE: fabricating, more like. Scandal!) his paper on an HP Touchsmart PC, with her fingers. This is the least exciting thing you've ever seen. It doesn't even make sense in context—it's like HP just edited a few seconds of their press materials into the video. Same goes for the inexplicable printer cameo.

3. Refrain from using devices that make you look even more like a child
Riding a miniaturized Cadillac Escalade will not help you look older, and will probably make those few people who actually have a toy like that return it as fast as they can drive it back to Sotheby's. See also: catcalling obviously older girls.

This song might not be as embarrassing as the iPhone's prominent r! ole in a certain inauspiciously-named (and NSFW) track from earlier this year, but a different difference here, and an important one, is that HP and BlackBerry actually wished this on themselves. [CrackBerry]


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Eee Box Upgraded With HDMI and Discrete Graphics [Eee Box]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/NeFSVWIgYwY/eee-box-upgraded-with-hdmi-and-discrete-graphics

There was nothing wrong with the Eee Box, a PC not so dissimilar to the Wii, except that it lacked any real reason for existence with processing no more powerful than a netbook.

The new Eee Box B204 and B206 look to beef up the line's capabilities into something worthy of HTPC application. While still running light 1.6GHz Atom processors with 1GB of RAM, the systems now feature ATI Radeon HD 3400 series discrete graphics with 256MB of DDR2 memory along with HDMI output to play back high def video on an HDTV. And when you account for the Wireless-N networking and 160GB SATA hard drive, you realize that the the Eee Box could be a contender in the low end home theater PC market.

No word yet on pricing or availability, but the original Eee Box ran a palatable $300. [Asus]

Note: Image is of the original Eee Box.


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Amazon iPhone App Lets You Buy Anything You Take a Picture Of [IPhone Apps]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/i5iNbv6nAiQ/amazon-iphone-app-lets-you-buy-anything-you-take-a-picture-of

Tomorrow, Amazon's launching an iPhone app that'll exist solely to make buying crap easier. Its killer, buy-more-crap feature? Take a picture of anything, and Amazon'll shoot you the product page to waste money on it.

So how does this economy-stoking magic app work? A complex, supremely intelligent algorithm that can analyze pixels and determine just what it is you want to buy? Gremlins? Google? Actually, if you guessed gremlins, you almost on the money.

When you upload a photo, Amazon's living, breathing Mechanical Turk workers (so-named for one of the first "robots") try to match the photo up to products for sale on Amazon.com. You'll get results back in 5 minutes to 24 hours. The giant kink, obviously, is the potential for human error—how will they tell one giant black HDTV from another, for instance, especially with the iPhone's crappy camera?

Normally, it'd be the perfect time to launch this kind of app—the holiday season—but with the financiapocalypse, I sorta wonder how many George Bush bobbleheads this thing is gonna sell. [Bits]


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NewerTech intros quad-interface SATA HDD dock of its own

Source: http://www.engadget.com/2008/12/02/newertech-intros-quad-interface-sata-hdd-dock-of-its-own/


It's amazing, really, that this meme has lasted this long. When we first noticed Brando's SATA HDD Dock, we figured it was destined to become a cute, one-off gift that only the hardest of hardcore storage freaks would bother with. Over a year later, we're having trouble counting the iterations available. Now, we've got storage mainstay NewerTech diving in with one of its own, as it has just revealed the quad-interface Voyager SATA hard drive docking station. As you'd expect, the unit turns any 2.5- or 3.5-inch SATA I / II hard drive (up to 2TB) into an external drive, and with FireWire 400 / 800, USB 2.0 and eSATA sockets, you shouldn't have any issue hooking it up. It's available now for stocking stuffing at $99.95.

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NewerTech intros quad-interface SATA HDD dock of its own originally appeared on Engadget on Tue, 02 Dec 2008 16:12:00 EST. Please see our terms for use of feeds.

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Acer's K10 pocket projector announced, projected for January

Source: http://www.engadget.com/2008/12/02/acers-k10-pocket-projector-announced-projected-for-january/


Tiny projectors are pretty much a dime a dozen these days, so we'll be honest, the Acer K10 kind of looks like more of the same. Sure, it's small -- just 1.2 pounds -- but that's not nearly as small as some (and certainly not small enough to be impressive). It's an SVGA projector with an 800 x 600 resolution, and it's got an LED backlight with about 20,000 estimated life hours, delivering 100 ANSI lumens with a contrast ratio of 1000:1. The K10 also boasts both S-video and VGA connections. It's a little hard to say, but this might be what we've been searching for to project our tiny kitten photo collection upon our walls. It's supposed to be ready for a January release and it'll go for about $443.

[Via About Projectors]

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Acer's K10 pocket projector announced, projected for January originally appeared on Engadget on Tue, 02 Dec 2008 16:47:00 EST. Please see our terms for use of feeds.

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