source: http://en.wikiquote.org/wiki/List_of_advertising_slogans
Electronics
- Sharp Minds, Sharp Products
- Better Sound Through Research
- Connecting people.
- Nokia, 1992 Ove Strandberg
- Do you have the bunny inside?
- EA Sports. It's in the game
- Hello Tosh, gotta Toshiba?
- Toshiba, 1984, Gold Greenlees Trott
- Is it live, or is it Memorex?
- It's a Sega Genesis, it's a SegaCD, and it's a Portable CD Player!
- Sega of America, marketing the Sega CDX console in 1994.
- It takes AGES to be as good as SEGA
- He keeps going and going and going.
- Live in your world, play in ours
- Neighbor's envy, owner's pride
- No battery is stronger longer.
- Now You're Playing With Power!
- The Quest for Zero Defect
- See what the future has in store.
- Thousands of possibilities. Get yours.
- We bring good things to life.
- You can't top the copper top
- Welcome to the Next Level.
- PSP. Hells Yeah. , Dude, get your own.
- Global Network of innovations
- For a better world for you.
- Do me a favor, plug me into a Sega
- The Look and Sound of Perfect
- The Audience is listening
[edit]Computing
- make business easy
- A nerds dream
- What Do You Want the Internet to Be
- Empowering Financial Institutions Globally.
- Business Agility.On Demand.
- Innovation.Insight.Integrity
- Integrating Technology with Life
- Welcome To The Human Network
- The Way It's Meant To Be Played
- Powered by Intellect. Driven by Values
- On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.
- Buy Opera today... And make this banner go away
- Can you hear me now? ...Good!
- The traveler's search engine
- Dude, you're getting a Dell
- Everything is Easier on a Mac
- In a world full of Windows, we're handing out rocks
- Inspire me. Surprise me. AMD me.
- [It's] so easy to use, no wonder it's number one
- It's better with the butterfly
- It's the Internet that logs onto you
- Once you go Mac. You'll never go back
- So powerful, it's kind of ridiculous
- The Network is the Computer.
- The power to be your best
- Welcome to the World Wide Wow
- Where do you want to go today?
- Wikipedia, the Free Encyclopedia
- Your Potential. Our Passion. Microsoft.
- Your Source of Digital Inspiration.
- The Browser You Can Trust + Rediscover the Web + The browser, reloaded
- World-Wide Partnerships. World-Class Solutions.
- Passion for Making a Difference
- Simplicity At Work, Better Buy Adobe
- We Are Building A New Technology Company
- High Performance, Delivered
- Buy it. Sell it. Love it.
- The World's Online Market Place
- The Software That Powers E- Business
- If you have a reason, we have the job
- Your Transformation Partner
- Performance Defined,Results Delivered
- Activate Business With The Power Of IT
[edit]Mobile and telecommunications
lift songs do the time
- Make The Most Of Now/How Are You?
- The Future's Bright; The Future's Orange
- An Idea can change your life
- Express Yourself
- AirTel Cellular Service India
- Wherever you go, our network follows
- Can you hear me now? Good.
- Connecting You.. No Matter where
- Switch to tataindicom, experience the difference
- BSNL best hai mere liye
- BSNL(Bharat Sanchar Nigam Limited)
- Enabling Technology Reach Masses
- What Business Demands
[edit]Stock exchanges
- The World Puts Its Stock In US
- Stock Market For The Digital World
- Because the world is always ON
- Your guide to the financial jungle
[edit]Recordings
- Comparison With the Living Artist Reveals No Difference
- Each Record a Masterpiece
- Hear What You Like, When You Like
- If it's a King, It's a Hillbilly— If it's a Hillbilly, it's a King
- Is it live, or is it Memorex?
[edit]Financial services and insurance
[edit]Financial services
- The Better We Know You, The More Can We Do
- You're Richer Than You Think
- Banking Can Be This Comfortable
- Redefining The Community Bank For A New Century
- India's International Bank
- Much more To Do, With YOU In Focus
- Hum Hai Na.. ("We are there for you.")
- Enjoy Better Banking With RBS
- The Bank For A Changing World
- Our Client's Interest Always Comes First
- The Difference Is Measurable
- Customer led, ethically guided
- Leading the Way in Asia, Africa and the Middle East
[edit]Insurance
- I have good news...I just saved a bunch of money on my car insurance by switching to GEICO.
- So easy a caveman can do it.
- Gets you back where you belong
- Growing And Protecting Your Wealth
- Trust Thy Name Is LIC
- LIC [Life Insurance Corporation Of India]
- Like a good neighbor State Farm is there
[edit]Healthcare
- Working For A Healthier World
- Where Patients Come First
- Touching Lives, Improving Life
- Do More, Feel Better, Live Longer
- Science For A Better Life
- Guidance when you Need it Most
- Rip, slip, brush... Ahhh!
- Inspired People. Inspiring Results.
[edit]Fashion
- A diamond is forever.
- De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
- All ages, all races, all sexes
- Between love and madness lies Obsession.
- Children's shoes have far to go.
- Easy, Breezy, Beautiful, CoverGirl
- Every kiss begins with Kay
- It takes a licking and keeps on ticking.
- Makes fashion fashionable
- Maybe she's born with it. Maybe it's Maybelline
- Rugs, It's what we do. It's all we do. And we do it better than anyone else.
- Who wears short shorts? Nair for short shorts!
[edit]Food and drink
[edit]General
- When pizza's on a bagel--you can eat pizza anytime.
- Beef. It's what's for dinner.
- Betcha can't eat just one
- Bring out the Hellmann's, and bring out the best
- How do you handle a hungry man? The Manhandlers.
- I ate all the Frusen Glädjé!
- It's the way it shatters that matters
- If you got the munchies, nothing else will do!
- If you like a lot of chocolate on your biscuit join our Club
- It takes a tough man to make a tender chicken.
- Perdue, 1972, Scali, McCabe & Sloves
- King of good ** Kingfisher Beer, (India).
- Once you pop the fun don't stop.
- Only the best for the Captain's table
- Ore-Ida! It's all-righta!
- Pork, the other white meat.
- Shouldn't your baby be a Gerber baby?
- The incredible, edible egg.
- There's always room for J-E-L-L-O.
- You'll never put a better bit of butter on your knife
- We answer to a higher authority.
- You don't have to be silly to drink TK, but it helps!
- TK minerals (Irish fizzy drinks)
- With a name like Smuckers....it has to be good
- Delightfully Tacky, Yet Unrefined
[edit]Beverages
- Watch out, there's a Humphrey about!
- Tang! It's a kick in the glass!
- Aldo knows what women like.
- A Double Diamond works wonders
- Don't be vague, ask for Haig - Haig Scotch Whisky
- Every Tom Jack or Walt who likes the taste of malt will like the malt in a colt 45.
- For all you do, this Bud's for you
- Foster's. Australian for Beer
- From the Land of Sky-Blue Waters
- It's a great day for a Guinness!
- It's Tankard that helps you excel - after one you'll do anything well!
- Tastes Great. Less Filling
- There's no taste like Stones
- Old Milwaukee, tastes as great as its name
- Old Milwaukee, circa late 1970s
- Probably the best lager in the world
- Red Barrel men say the same again to a fistful of flavour - first class beer!
- Refreshes the parts other beers cannot reach
- Schaefer's is the one beer to have when you're having more than one!
- Tick follows tock follows tick follows tock
- Tonight, let it be Löwenbräu.
- Löwenbräu, circa 1970s-1980s (United States advertising campaign by Miller Brewing Co.)
- Watchin' the game, havin' a Bud.
- We drink all we can. The rest we sell.
- Weekends are made for Michelob
- Your best bet for a fuller flavour
- What we want is Watney's.
- Red Stripe: It's beer. HOORAY BEER!
- Probably the best beer in the world!
- You dont have to be posh to blow on becks
- Enjoyed by mates for 130 years
- The taste that stood the test of time
- We Make Really Good Beer. Make Of It What You Want.
- New York Harbor Ale (Old World Brewing Company)
- Celebrate the Moments of Your Life
- Sanka...Everything You Love About Coffee
- The best part of waking up is Folgers in your cup.
- Folgers Coffee (Procter & Gamble)
- Get back your 'oo' with Typhoo
- Time out for tiny little tea leaves in Tetley Tea
- Typhoo puts the T in Britain, the T that stands for taste
- Fill it to the rim...with Brim
- Life is short... stay awake for it.
- It's not inside, it's on top
- "A soft drink for hard bastards"
- All the sugar, and twice the caffeine (of regular cola)
- Every bubble's passed its fizzical
- I'm a secret lemonade drinker
- Made in Scotland from girders
- Scotland's other National Drink,
- The totally tropical taste
- What's the worst that can happen?
- You know when you've been Tango'd
- Tango soft drink, 1994, HHCL
- Be a pepper, Drink Dr Pepper
- World Famous in New Zealand
- 11:30, Diet Coke break...
- Just for the taste of it...Diet Coke
- Thanda matlab Coca Cola (in Hindi, an Indian language). It means "If its a cool drink, Its a Coca Cola"
- Its your Heimspiel
- coca cola (for the FIFA Soccer Worldcup 2006 in Germany)
- Have a Coke and a Smile -1979
- Live on the coke side of life - 2006
- Sabka Thanda Ek, Coca Cola ( in Hindi, an Indian language). It means everyone's has the same cool drink,coca cola
- Ask For More and you shall receive
- All the taste, 1/3 of the calories, Pepsi Max, 1993
- Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi
- 1973, Boase Massimi Pollitt
- Pepsi
- for those who think young
- Uh-Huh! (You got the right one!)
- Nothing official about it [during cricket world cup 1996]
- Yeh Dil Maange More (in Hindi, an Indian language) - "My heart is asking for more!"
- Pepsi. The Choice of a New Generation[1984]
- Yehi hai right choice baby...AHA... (in Hindi) - "This is the right choice, baby!" [Slogan of pepsi when launched in India]
- Yeh Hai Youngistan Meri Jaan ...New Pepsi Ad slogan in India..[2008]
- Ithu Youngistan.. Chellam!!!!!!!!.....Pepsi slogan in Tamzhil[2008]
- Apples, hazlenuts, bananas, raisins, coconuts, sultanas
- Breakfast of Champions
- Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)
- Cocoa Wheat, Cocoa Wheat, can't be beat!
It's the creamy hot cereal with the cocoa treat
To be big and strong, have lots of fun
Eat Cocoa Wheat everyone!
- I'm Cuckoo for Cocoa Puffs
- Just like a chocolate milkshake, only crunchy
- Kid tested. Mother approved.
- Nobody can say no to the honey nut Os in Honey Nut Cheerios
- Not too heavy, not too light, it's just right!
- Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios
- Silly rabbit, Trix are for kids
- Tell them about the honey, mummy
- The One and Only Cereal that Comes in the Shape of Animals
- They're Magically Delicious [Lucky Charms]
- They're tasty, tasty, very very tasty / They're very tasty
- Kiwi kids, are weetbix kids
- The mint with the hole
- A glass and a half of milk in every pound
- How do you eat yours
- Earth; What you'd eat if you lived on Mars
- A Mars a day helps you work, rest and play
- A Milky Way Today. At work, rest and play! (Milky Way is also made by Mars)
- All because the lady loves Milk Tray
- Cadbury's Milk Tray chocolates, 1970s
- Break out of the ordinary
- Do you eat the red ones last?
- Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
- Do you love anyone enough to give them your last Rolo
- Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!
- Made to make your mouth water
- Need a moment? Chew it over with Twix.
- Nobody better lay a finger on my Butterfinger!
- Not going anywhere for a while? Grab a Snickers.
- One two many and you might turn Bertie
- See the face you love light up with Terry's All Gold
- Sometimes you feel like a nut, sometimes you don't.
- The lighter way to enjoy chocolate
- The milk chocolate melts in your mouth, not in your hand.
- The sweet you can eat between meals without losing your appetite
- There's no wrong way to eat a Reese's.
- Two For Me! None for you- Twix
- Where's the cream filling? Hostess cakes
* When you've got a snack gap, Twix fits.
- makes a nice light snack Coffie Crisp
[edit]Fast food
- Pasta so good we've changed our name to 'Pasta Hut'(April 2008 Advertisement, to promote new pasta menu)
- The greatest tasting pizza under one roof.
- If it doesn't get all over the place, it doesn't belong in your face
- Nobody does chicken like KFC
- You better run for the border.
- In-N-Out, In-Out, That's what a hamburgers all about. In-N-Out Burger
- Quality you can taste. In-N-Out Burger
- It's jack-a-licious!
- Jack-in-the-Box fast-food chain (coined by RuPaul)
- Always Fresh, Tojours Frais
[edit]McDonalds
See: McDonald's TV campaigns and slogans
- It's the things that make you go Mmmmm.
- Where would you be without,,McDonald's?
- Did somebody say...McDonald's?
- Put a smile on, put a smile on. Everybody come on, put a smile on
- (advertised to children)
- You deserve a break today
- Have you had your break today?
- (Bah dah buh, bah bah)
- sung non-sense words, 2003
- I'm loving it - India, 2005
[edit]Pet food
- In tests, eight out of ten owners said their cats preferred it.
- Quoted in the title of a television programme as 8 out of 10 cats, a reference to the original rendering of this slogan (8 out of 10 cats prefer Whiskas) which was subsequently changed to the above.
- Meow Mix, tastes so good cats ask for it by name.
- It's Bacon!!! - - - -Dogs don't know it's not bacon
- Top breeders recommend it.
[edit]Recreation, entertainment, and travel
What Happens Here, Stays Here. Las Vegas Convention and Visitors Authority
- Are you training?...Or are you just working out?
- Vacations End and Traditions Begin.
- ... throw another shrimp on the barbie ...
- Don't just book it. Thomas Cook it.
- The happiest place on Earth
- Serving All our Community. Brampton's Arts Group.
- Where wonders never cease
- So where the bloody hell are you?
- More than the usual
- WOW Philippines~ Department of Tourism, Philippines
- If it is from SEIKO, It must be Good - Seiko Films, Philippines
- Malaysia, Truly Asia, Malaysia Tourism Board
- Vietnam. A Destination for the New Millennium
- Vietnam Tourism Promotion Campaign ¹
- Where Else But Queensland Beautiful one day, perfect the next
- Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
- 100% pure New Zealand - New Zealand Tourism Promotion Campaign
- Spain is different - Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco's dictatorship).
- We'll leave the light on for you. -Motel 6
- A Kingdom of Unexpected Treasures
- Brunei Ministry of Tourism
- Anyhow... Have a Winfield
- Camels Soothe Your T-Zone
- Doctors Recommend Phillip Morris
- Happiness is a cigar called Hamlet
- I'd Walk a Mile for A Camel
- Just What the Doctor Ordered
- More Doctors Smoke Camels than any other Cigarette
- Reach for a Lucky instead of a Sweet
- Taste Me! Taste Me! Come on and Taste Me!
- You're never alone with a Strand
- You've Come a Long Way, Baby
- Winston tastes good like a cigarette should
[edit]Giving up
- Tobacco is wacko if you're a teen
- Nicorette, nicorette, you can beat the cigarette! - Nicorette Australia
- No Gary no, no Gary no. Nooooooo Gary! No Gary no, no Gary no, no Gary, no Gary, no Gary NO! - Nicorette Australia (Note: this add was done with an all-male cheersquad performing infront of "Gary", who was reaching for a cigarette)
[edit]Transport
- A better bus service all round
- Getting There Is Half The Fun
- InterCity makes the going easy.
- See what brown can do for you
- We're number two. We try harder.
- When it absolutely, positively has to be there overnight
- The business to business class.
- The best way to get around New Zealand.
- The Way the earth connects
- Because you were born to fly
- We never forget you have a choice
- Singapore Girl, you're a great way to fly
- Going beyond expectations
- To the heart of Seoul and beyond
- Something special in the air
- We know why you fly. We're American Airlines.
- The top banana in the West
- The world's favourite airline
- We love to fly and it shows
- We really move our tail for you
- When you got it, flaunt it.
- You and I were meant to fly
- [Ding] You are now free to move about the country
- Shining Through - Philippine Airlines
- The New Filipino Time - Cebu Pacific
- Making the sky the best place on earth - Air France
- Being there is everything.
- Where the journey begins.
[edit]Automobiles
- AAMCO. Double A, <honk! honk!>, M-C-O
- chevy drives the motor city
- Bigger in Texas, Better in a Dodge
- The Best Built Cars in the World
- Escape from the ordinary.
- Everything we do is driven by you
- Ford is the Best in Texas
- Have you driven a Ford lately?
- If only everything in life was as reliable as a Volkswagen
- Obsessed with perfection since 1897
- The lion leaps from strength to strength
- Once driven, forever smitten
- Pay me now or pay me (i.e. the auto mechanic) later. - Fram filters.
Zoom-Zoom Mazda 2007
- Put the fun back into driving.
- Right service. Right price.
- See the USA, in your Chevrolet
- Sooner or later, you'll own Generals
- The ultimate driving machine
- We are professional grade
- Welcome to the big world
- Maruti Esteem, India 2005
- The Pursuit Of Perfection -- ad agency: Team One
- The Beauty of All Wheel Drive
- On the wings of Goodyear.
- When it pours, it reigns.
- Power is nothing without control
- Sooner or later you'll own General
[edit]Gasoline
- If Machines Could Speak We Wouldnt Need To Advertise.
- A Leading of Oil and Gas Multinational of Choice
- Pump your money back into Canada
- You can trust your car to the man who wears the star
- Gas And Beyond
- GAIL [Gas Authority of India Limited]
- Making Tomorrow Better
- ONGC [Oil & Natural Gas Commission, India]
- Energising Lives
- BPCL [Bharat Petroleum, India]
- Every little helps ~Tesco
- Fresh to your family from Jewel (Jewel-Osco)
- More reasons to shop at Morrisons
- WM Morrison's
- The slogan is intended to be read in a Northern English accent, which makes More reasons sound similar to Morrisons
- Never knowingly undersold
- Vision. Innovation. Dedication.
- The Leader in Business to Business and Marketing Solutions!
- Quality food, honestly priced. (2001-2008)
- Everyone deserves Waitrose. (2008-)
- Why pay more
- That's ASDA price
- You've got questions, we've got answers.
- It's not just oil. It's liquid engineering
- Don't shop for it, Argos it
[edit]Manufacturing and engineering
- Shaping The Future Of Steel
- Steel Solutions For A Better World
- Theres A Bit Of SAIL In Everybody
- SAIL [Steel Authority Of India Ltd]
- Powering A Greener Tomorrow
- We Never Forget Who We're Working For
- We Make Things That Makes India Proud
- Nothing Runs Like A Deere
- Solutions for a nanoscale world
- Powering Change
- Pratt & Whitney (A United Technologies Company)
[edit]Government, military
See also political slogans
- The few, the proud, the Marines
- I want YOU for the US Army
- Only you can prevent forest fires
- United States Forest Service
- The Army National Guard, You Can
- The toughest job you'll ever love
- We Fly High - Republic of Singapore Air Force
- Accelerate Your Life. - US Navy
- Do you have it in you. - Indian Army
- Britons (a picture of Lord Kitchener) 'wants YOU' join your country's army! GOD SAVE THE KING- British army released in late 1914 (first year of world war 1)
- America's Air Force. No one comes close.
- Strength for now, strength for later. - United States Army (GOARMY.COM)
- The only easy day was yesterday. - United States Navy Seals
- Be a Man Among Men - Rhodesian Army
- Terrorism Stops Here! - Rhodesian Army
[edit]Social, public service
- A mind is a terrible thing to waste.
- Friends Don't Let Friends Drive Drunk
- Give a hoot, don't pollute
- Heart to God, hand to man
- Parents who use drugs have kids who use drugs
- The Partnership for a Drug-Free America
- Stay alive, ditch the five!
- Take a bite out of crime!
- Think once, think twice, think bike
- This is your brain. This is your brain on drugs. Any questions?
- The Partnership for a Drug-Free America
- You could learn a lot from a dummy. Buckle Up.
- The toughest job you'll ever love.
- If you drink then drive, you're a bloody idiot
- Australian road safety campaign [4]
- Don't mess with Texas - Texas Anti-Litter campaign
- Vote for Me - Bantay Bata 163 Election Campaign for Children's Future (ABS-CBN, Philippines)
- Hi mum, I'm about to drive back home and, if something happens, I want you to know that... I love you and that you've been a wonderful mother, say dad I'm sorry.
- Darling, I'm going there just in a minute. I love you... and, please, tell our children I'll miss them.
Read More...
Summary only...
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