Thursday, October 02, 2008
Wednesday, October 01, 2008
Month's Top 10 Most-Liked, Most-Recalled New TV Spots
Nielsen IAG Research Ad Ratings: Consumers Like Wrigley's 5 Gum Ad
| NIELSEN IAG TOP 10 MOST-LIKED NEW TV ADS Aug. 18 to Sept. 14, 2008 | ||||||
Wrigley's latest spot, 'Elixir,' for its newest gum brand wants to convey "How it feels to chew 5 Gum." In the current TV effort, which viewers liked the best last month, chewing a stick feels like a massive amusement park water ride. | ||||||
| Rank | Brand | Description | Index | |||
| 1 | Wrigley's 5 Gum | Woman in a factory is engulfed by purple-colored liquid; mouthwatering berry sensation as you chew; stimulate your senses. | 154 | |||
| 2 | Olive Garden | Never-Ending Pasta Bowl--Man has done the math on this never-ending pasta bowl; 42 different combinations, just $8.95. | 134 | |||
| 3 | Wrigley's Doublemint Gum | Slim Pack--Chris Brown sings about Doublemint Gum; bounces the pack around while dancing; slips it into his pocket (:30). | 133 | |||
| 4 | Dove Chocolate | Moments you love you want to experience over and over; woman with brown satin sheet; now in three individually wrapped portions. | 130 | |||
| 5 | Campbell's | Select Harvest--Woman in a blind taste test; Progresso: artificial ingredients, MSG; Campbell's: 100% natural chicken, carrots. | 127 | |||
| 6 | Wrigley's Doublemint Gum | Slim Pack--Chris Brown sings about Doublemint Gum; bounces the pack around while dancing; slips it into his pocket (:15). | 125 | |||
| 7 | McDonald's | Dollar Menu--Man asks what he can get for a dollar in travel agency, taxi cab, tanning salon; how 'bout McChicken/Double Cheeseburger. | 125 | |||
| 8 | Glade | Fabric & Air--Mother wishes family well on their way to school and work; sprays bottle through house; then plays tennis, lunches. | 125 | |||
| 9 | Lowe's | Man looks around backyard at the things he didn't fix during the summer; his wife reads Lowe's circular; come in this Labor Day Weekend. | 122 | |||
| 10 | Verizon | V CAST Music with Rhapsody--Man lists all the songs on his playlist through wedding, birth of child, child's graduation, old age. | 122 | |||
| Source: Nielsen IAG (iagr.net) Only new ad executions considered, airing weeks of August 18 to September 14, 2008. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 154 the top ranked Wrigley's 5 Gum spot has proven to 54% better-liked than the average new commercial during the past four-week period. | ||||||
| NIELSEN IAG TOP 10 MOST-RECALLED NEW TV ADS August 18 - September 14, 2008 | ||||||
| Rank | Brand | Description | Index | |||
| 1 | Pizza Hut | Tuscani Pastas--People attend a pasta tasting and are captured on hidden camera; it's so decadent; Pizza Hut delivered the pasta (:30). | 242 | |||
| 2 | Pizza Hut | Tuscani Pastas--People attend a pasta tasting and are captured on hidden camera; this is delicious; 3 lbs with breadsticks (:15). | 217 | |||
| 3 | Dannon | Activia--Jamie Lee Curtis asks Jillian Kogan to tell her story; living with occasional irregularity; saw Activia in her mom's fridge; liberating. | 210 | |||
| 4 | Taco Bell | Volcano Taco--Who ate my volcano taco? man blows smoke and fire from mouth; could be the spiciest taco ever; 89 cents (:15). | 210 | |||
| 5 | Glade | Angel Whispers--Scented Oil Candles; woman in bubble bath; friend calls, says she's at the spa; husband knocks, says it's her aromatherapist. | 203 | |||
| 6 | Apple | Mac--PC hides in pizza box in an effort to catch college students; Mac is the #1 notebook on college campuses. | 194 | |||
| 7 | Taco Bell | Volcano Taco--Who ate my volcano taco? man blows smoke and fire from mouth; could be the spiciest taco ever; 89 cents (:30). | 192 | |||
| 8 | Electronic Arts | Spore--Tired of your universe? what do you want to be when you evolve? how will you create the universe?; download the creature creator. | 185 | |||
| 9 | Maytag | Performance Series--People line up to vote; Maytag Repairman fixes voting machine; the lever was jammed; pulls out punch-card ballots. | 180 | |||
| 10 | Apple | Mac--PC wearing royal attire sits on throne; switching computers is a hassle; bring PC into an Apple store; free file transfer. | 179 | |||
| Source: Nielsen IAG (iagr.net) Only new ad executions considered, airing weeks of August 17 to September 14, 2008. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all new ads during the period (Recall Index). 100 equals average. For example, with a recall index of 242 the top ranked Pizza Hut spot has proven to be nearly two and a half times as memorable as the average new commercial during the past four-week period. | ||||||
NYTimes: The Steamy Way to Dinner
Francesco Tonelli for The New York Times
SHIRLEY CHAN, a Chinese-American Web site designer, was born in Hong Kong, lives in Brooklyn, and has never cooked a pot of rice in her life. "One billion Chinese people cannot be wrong about rice," she said: virtually every household has at least a basic rice cooker. As a child, it was her chore before each meal to wash the rice, measure it into the machine, and press the button. "It always, always comes out perfect," she said. "Until I came here, I never even knew rice could burn."
read more
http://www.nytimes.com/2008/10/01/dining/01rice.html?_r=1&8dpc&oref=slogin
Panasonic's 150-Inch TV In Action: It'll Melt Your Brain, Empty Your Wallet and Ruin Your Life [Hands On And Sizemodo]
How big is too big? That's the question that you inevitably ask yourself once you spend any amount of time with Panasonic's new 150-inch plasma TV prototype. We visited it in Panasonic's towering warehouse in Secaucus, New Jersey last Friday, running it through its paces with 4K footage, Blu-ray movies and Playstation 3 games. After spending a day with it, was it the type of thing I honestly wanted to set up in my living room?
Maybe. Maybe not. The standards that we use to measure other TVs don't apply here. Have you ever seen a TV taller than yourself? A TV that uses more energy than your washer and dryer? A TV that needs to be carried around on a forklift? I'm guessing you haven't. This thing is in a category all its own.
Man, is it impressive. If you stand within a few feet of it, it fills your entire field of vision, quickly making you motion sick if you're playing video games or watching a movie with lots of action. Even standing 20 feet away, you still feel like the TV is the only thing in the room. It's a 4K set, so if you've got the proper ultra-HD footage pumping into it, it makes 1080p look like a second-rate resolution, but even with 1080p, it's absolutely stunning.
And video games? Forget about it. You haven't lived until you've played Call of Duty with life-sized enemies. As I decimated! Mahoney over and over again (note to Mahoney: you suck), I felt my hands getting slick with sweat on the controller, my head whipping back and forth to try to see him around corners. My body felt a dissonance because I wasn't moving my legs or having my body jolted with recoil from my automatic weapon.
Inside the warehouse, we placed a 42-inch plasma next to it that looked pathetic, like something you'd put over your toilet to watch SportsCenter while you take a leak. I wanted to put it in my pocket. Even the 103-incher looked sad and small next to it. And trust me, a 103-inch TV doesn't look sad or small in too many situations.
But you know what? This TV isn't designed for you to put in your living room. Sorry. It's a TV from the future, generously! time-te leported back to the present by our friends at Panasonic. You aren't going to hook a VCR up to this thing, and neither are they; it is designed to run with precision-mastered footage, and our current lack of worthy video doesn't diminish the ridiculous potency of the thing.
Believe it or not, Panasonic will begin selling the 150-inch plasma sometime next year, probably for about twice as much as the $70,000 103-incher. Will it be snapped up by anyone? Probably. There are always sultanates and NBA stars looking to have the biggest and most expensive TV in the world, and this definitely fits that bill. But again I'll ask: Is it something normal people would benefit from having in their living room?
I'd say no, but not out of broke resentment and the fact that this would quadruple my energy bill and require me to knock down most of the walls of my home to even get it inside. I don't think people should put this in their living rooms because, when you get down to it, this isn't a TV. I don't want to imagine people watching Two and a Half Men on it. To check the weather on The Weather Channel on this thing would be an act approaching sacrilege. It's more than a TV: it's a glimpse into the future, it's a brazen display of hubris and overkill, and it's a visceral, skin-searing experience. It belongs on spaceships and in museums, not in living rooms. It's only right.
Fantastic Patchwork Panoramas Using Just the iPhone Camera [IPhone]
iPhone Will Get Adobe Flash Soon, If Apple Says OK [Same As It Ever Was]
The bad news is that that's pretty much what the situation was a few months ago, so that's not really saying a whole lot. If it's spiffy enough to match Steve's criticisms, then maybe there's some hope, but the ball is in Apple's court, and it's been gathering dust there for a while. [AppleInsider]
Windows 7 Getting (Kinda) Optimized for Parallel Processing [Windows 7]
It's actually a significant process, since as Craig Mundie, Microsoft's Chief Research and Strategy Officer, admits, "Win32 was never designed for highly concurrent, asynchronous processing" and "parallelism requires adjustments at every level of the stack." The first steps toward the larger project of re-arranging tasks and runtimes in different layers to take advantage of multiple-core will happen in Windows 7 though, such as an updated scheduler. There will be other adjustments along these lines as well, though we probably won't know everything until October.
So while it's unlikely that Windows 7 be as deeply in tune with parallel processing as Snow Leopard looks to be, it'll definitely be able to use a SWAT team of cores better than your Vista box will, and set the stage for Windows 8 to have a solid parallel processing foundation. [ZD Net]
EA Waiting to Release Android Games Until It Can Charge for Them [Android]
Right now, the anything-goes Android Market only supports free apps, but that should change right around the G1's launch, at least if Google is serious about having premiere apps populate the store from the start, like high end games. There's a lot of fantastic freeness to be had—like out of the Android Developer Challenge or as Apple's App Store shows—but some developers want some hard coin for their code, and not just evil corporations like EA.
On the other hand, EA has experience with digital distribution and you can sideload apps without going through the Android Market, so why don't they sell them straight through EA's site? [Pocket Gamer via Crave]
TDK Crams 260 GB Into 1.8-inch HDD, Sets A New Density Benchmark [Storage]
Subscribe to:
Posts (Atom)
Posts
