Friday, December 07, 2007

Commercials As Content - 7 Places to Watch Ads On Purpose

Written by Josh Catone / December 6, 2007
http://www.readwriteweb.com/archives/commercials_as_content_-_7_pla.php

Ah ads, nobody likes ads. Especially ads that postpone your enjoyment of some media -- that's why 70% of people using TiVo to timeshift television are also skipping the commercials . But there is one time each year when commercials take center stage. That's right, the Super Bowl. Every time the world's most watched yearly one day sporting event rolls around, people seem to forget their hatred of television advertising -- sometimes the high priced TV spots are more talked about than even the game itself.

And there are plenty of places to watch Super Bowl ads. There's the aptly named SuperBowl-Ads.com . There are the specialized channels on iFilm , AOL Sports , YouTube , and CBS Sportsline . But what about all the ads that get made the rest of the year? They're funny too, right?

Never fear, there is a growing breed of sites dedicated solely to TV ads as content. Below are 7 places you can go to get your commercial watching fix.

Firebrand , which launched a couple of weeks ago, is one of the newest entries to the advertising as content space. It is a curated collection of what its editors consider to be the creme-de-la-creme of television advertising. Firebrand sports one of the slickest interfaces of the bunch, and users can rate, download or embed commercials. The site was a little glitchy at times for me, in Firefox, though.

American television network TBS created Very Funny Ads to promote its yearly round up of the world's funniest television advertisements. They realized that the annual special's popularity could translate into a continuous source of revenue in the form of a web site. So far, it seems to be working. Many of the site's top ads have hundreds of thousands of views, with the most popular clocking half a million. Those aren't YouTube numbers, but for a niche video site, that's impressive -- especially considering videos from the site can't be embedded elsewhere.

AdForum has a huge selection of over 75,000 ads from over 20,000 different agencies. It is not the slickest site, but their library is certainly impressive. Unfortunately, not all of their content is available for free (some is behind a rather pricey subscription wall), and there is much to be desired from their player (which pops up in a Javascript lightbox, is Windows Media based, and doesn't allow rating or embedding -- at least not for free clips). To be fair, the site targets ad professionals and students (i.e., those studying advertising), and not the general public.

Visit4Info is a huge television advertisement repository focused on British commercials. Their library has over 47,000 TV ads from the UK. Ads can be rated, downloaded, or embedded, and the site also operates a paid, members-only site that includes more information for ad professionals. Careful, not all of the ads here are safe for work -- but then, is watching TV ads at work really ever safe? (Excepting for those who work at an advertising firm...)

YouTube certainly isn't focused on TV ads, but there are a ton of them on the site. The catch is that you have to search for them specifically (hint: try searching by brand or product). YouTubers have often expressed frustration whenever Google has tried to push ads on the site, but just check out this search for Sony Bravia to see just how popular ads on YouTube can be -- many of these ads have a few hundred thousand views.

AdCritic Creativity is an online magazine about the ad industry that takes the place of the old AdCritic site, which is where I remember watching TV ads online in the late 90s. Their AdCritic section still houses an impressive repository of TV, print, and interactive advertising. Their ads are posted at a higher quality than many of the other sites in this roundup (example ), and members can rate and review them.

Have a hankering from some old school advertising? Retrojunk has your back with an archive of classic TV commercials from the 1970s, 80s, and 90s. Who could forget the infamous Where's the Beef? ad, for example? Retrojunk isn't the easiest site to get around, but users are encouraged to rate ads by whether they remember them or not, so the most memorable are easier to locate.

Bonus Site

The most frustrating part of ads is not always just having to sit through them, sometimes it's hearing a great song, getting it stuck in your head, and then not being able to figure out what it is. Enter AdTunes , a massive forum community where people discuss the music used in television advertisements. This site has lead me to such gems as "Noah's Arkestra" by Mountains in the Sky a song used in NBA Finals commercials a few years ago (actually, you can watch it yourself ).

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Additional Automotive X-Prize details revealed

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For a competition that still hasn't officially launched, the Automotive X-Prize has certainly been doing a pretty good job of making itself known, and we've now got yet more details on it courtesy of the folks at CNET. First up, it seems that the X-Prize Foundation will finally get official with the competition "sometime next year," although likely not before the New York Auto Show in the spring. Before that, however, the Foundation will be showing off some or all of the 43 contenders currently signed up at the Detroit Auto Show in January including, among others, Aptera's 300 mile-per-gallon car pictured above. What's more, given that the competition only seeks to find a car that gets 100 miles to the gallon, it would seem that Aptera would have a considerable advantage -- assuming it can actually back up its claims, that is. Hit up the read link below for a peek at some of the other competitors.

 

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Macbook ultraportable and Penryn Mac Pro due for Macworld, 3G iPhone in June?

We've taken a "don't stop believing" approach to Apple ultraportable rumors up to this point, and there's no reason to think these "fresh" predictions from CNBC's Jim Goldman are anything different, but they at least serve as a nice refresher in the lead up to Macworld in January. Goldman predicts the new Pro laptop will be half the thickness of the MacBook Pro, the hard disk will be replaced with NAND storage, and Apple will be selling the thing for $1,500 -- the same price the black MacBook currently goes for. He's purportedly citing sources that claim to have seen the product, and says that the laptop is supposedly due to show up at Macworld. Jim's sources also say that the 3G iPhone is supposed to hit shelves by late May or early June of next year, which beats out some industry predictions of a late '08 release.

Of course, since it's just a month before Macworld, it's about time the rumor mill heated up a little beyond incessant Macbook and iPhone rumorings, and MacBidouille is stepping up to stoke the flames. The French rag is claiming that the Mac Pro will get bumped to an 3.2GHz eight-core Penryn setup ( totally believable) featuring NVIDIA QuadroFX graphics (sure) with a BTO Blu-ray burner available (maybe), and that DVD Studio Pro will be renamed Disk Studio Pro and refocused on BD authoring (another definite maybe). On top of that, MacBidouille also claims that OS X 10.5.2 will be released, and that it will be "the largest and most important intermediate system update ever released by Apple." We're a little less sure we buy that, but as always, only time and Steve will tell.

[Thanks, L2 and Mark]

Read - Jim Goldman predictions
Read - MacBidouille predictions

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Sarcos humanoid robot learns how to take a shove

We've already seen some of Sarcos' robotics gear put to some slightly frightening use in the form of a military exoskeleton, and it now looks like one of the company's full-fledged robots is getting a chance to strut its stuff as well, with a little help from the folks at Japan's Advanced Telecommunications Research Institute. As New Scientist reports, they've developed some software that allows the robot to stay on its feet when its bumped, shoved or even kicked (which makes mere dynamic balancing robots look positively inadequate). The key to that, it seems, is that the robot's joints are never kept rigid, which allows them to give slightly when any of the array of sensors detect the slightest jolt, giving the software a chance to then adjusting the robot's feet as necessary to keep its balance. Not surprisingly, they don't seem to have given the robot the ability to shove back just yet, but you can check out its current capabilities in the video available at the site linked below.

 

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IBM tries to stop Asus imports over patent violations

In what's becoming a common strategy by patent plaintiffs to try and speed up the settlement process, IBM has asked the United States International Trade Commission to ban imports of Asus computers due to claimed patent violations. The two companies had a patent license that expired in December of 2004, and IBM says Asus has continued to use the disputed tech since that time, in both Asus-branded machines and machines it's OEM'd for others, like Apple and Dell. IBM isn't getting specific about which patents are being infringed, except to say that it's three patents that cover "important aspects of computer systems, including power supplies, computer cooling and computer clustering capabilities." As always with ITC hearings, there's a 45-day window for the Commission to make a determination, so you may want to snap up that Eee PC sooner rather than later.

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FujiXerox shows off color e-ink display with writing capabilities

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We've only seen a couple prototype color e-ink displays here and there, but this latest version from FujiXerox seems like its the furthest along in terms of refresh rate and usability. The A6 sized panel is made of three polymer-dispersed liquid-crystal layers, but it's still flexible, at just .4mm thick. No hard specs, really, but Tech-On says refresh time is less than one second -- just quick enough to make this viable for the next-gen Kindle, eh?

[Via Tech-On!]

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Postal Service to Netflix: redesign your mailers or face fees


You know those handy mailers that you've been sending back to Netflix for ages as you eagerly await the next few flicks in your queue? Apparently, those buggers have cost the US Postal Service a staggering $41.9 million in additional labor costs over the past two years due to their "nonmachinable nature," and if things aren't changed, it could cost 'em another $61.5 million over the next couple years. In a letter from the Inspector General's office, Netflix is being, um, asked to rework its mailers or face a $0.17 surcharge per envelope, and if such a fee was tacked on, it would reportedly decrease the outfit's monthly operating income per paying subscriber by a whopping 67-percent. Not surprisingly, it sounds as if Netflix will bite the bullet and redesign the problematic mailer if the USPS is serious about the charges, so feel free to keep an eye out for a design change in the not-too-distant future.

[Via TechDirt, image courtesy of ABC]

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Thursday, December 06, 2007

Apple Remote: It's Not What You Think

apple_shaped_remote.jpg At first glance an apple shaped remote may seem sort of ridiculous (and maybe it is) but there are certainly some interesting features to this concept device by Jason Roebuck. First off, the apple theme is more aesthetically pleasing than a standard remote —especially when arranged on its "bowl" recharging station. In fact, they actually add something to the decor.

The idea is that each member of the household would have their own personal remote, programmed to their tastes. The device could also respond to motion gestures like rotating it left to lower the volume, and rotating it right to raise it. When not in use, the apples can be returned to the bowl for recharging. I don't know if Sony would actually be into something like this, but I can see how future products could incorporate some of these ideas. [Yanko Design]

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Porsche's Futuristic Champagne Tower for Veuve Cliquot Is a Fridge by Any Other Name

vlclosed.jpgIf it weren't for my obnobvious headline, you'd all be wondering what the hell this is. Just 15 of these Champagne tower chillers, with room for a dozen magnums in individual, lit drawers, have been designed for Veuve Cliquot by Porsche Design. Want to see what it looks like open?

vlopen.jpg Almost six-and-a-half feet in height, expect to see these stainless steel monstrosities in the kitchens of F1 drivers in time for their Christmas parties. [Sybarites]

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Zetix Blast-Proof Fabric Resists Multiple Car Bombs, Makes Our Heads Explode

carbombtest.jpgZetix is a fabric so strong it will resist multiple car bomb blasts without breaking. It absorbs and disperses the energy from explosions thanks to an inner structure so adamantiumtastic it can be used in body armor, window covering, military tents and hurricane defenses—it might even be able to fend off my ex-wife. When not shielding from explosions, it can be used as medical sutures that won't damage body tissue. All of this is thanks to a property that apparently defies the laws of physics:

Zetix is built around the principle of auxetics: objects that actually get fatter the more you stretch them. Though it hurts to think about, as you will discover, it actually makes sense.

To demonstrate how Zetix works, the best thing is to look how a thread behaves. When you jump from a bridge using a bungee cord, the force of gravity acting over your body weight will stretch it as you go down in free fall. While this happens, the cord threads will stretch getting closer together and making the cord get thinner as it expands through a larger distance.zetix2.jpgHowever, if you coil a line around the bungee cord, something that defies logic will happen: the whole structure will get wider as it stretches. As you can see in the image, the line around the bungee cord becomes taut, making the bungee itself flex outward. This principle is called helical-auxetics. When you put two of these threads together, you have what Reed Richards would call an auxetic structure.zetix6.jpgzetix4.jpg When you take this to the micro level, you can create a fabric formed from thousands of these helically wound threads. The resulting global structure is so strong that it can dissipate the energies of multiple blasts without breaking, unlike other materials of this class. In fact, the expanding properties of Zetix give it almost miraculous properties.zetix5.jpgAccording to Dr. Patrick Hook—the creator of the fabric and managing director of Auxetix Ltd.—this fabric is "a design that can save lives" and, more importantly, it can do so repeatedly. "Most blast defenses are only capable of coping with a single explosion event and, once deployed and used, all significant protection is lost," he told Gizmodo. You can see the difference in the first photo, comparing an helical-auxetic fabric with your usual high-strenght blast protective fabric.

This material has other uses beyond terrorist attacks or battle scenarios, said Dr. Hook. The fabrics can "provide sustained protection and gives emergency services extra time to rescue trapped or injured people," and can offer effective protection against natural forces like hurricanes, as well as be deployed in containment systems, military tents, ballistic mosquito nets and body armor, a $2 billionpret-a-porter market.zetix3.jpgAnother advantage of Zetix is its low cost: other blast-protective textiles are made entirely of very expensive high-performance materials; Zetix uses them too, but in much smaller proportions. Zetix combines the good stuff with "cheaper bulk components" in a 1-to-100 ratio while maintaining it's blast-resistant properties. The cost difference only gets crazier when you remember that this can be used multiple times.

Though the company is in talks with multiple manufacturers to go into mass production, we don't yet know when you'll be able to buy this stuff at Home Depot to protect against the next hurricane or tornado, let alone when Chen will be able to buy underwear made completely from it for his next pantsing session. [Auxetix]

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Samsung announces world's fastest memory: GDDR5

Gadzooks gamers, Samsung just announced what they are calling the world's fastest memory: GDDR5. The new series five, double-data rate memory chip transfers data at a lickity quick 6Gbps -- about 4x faster while using 20% less power than the GDDR3 memory found in modern GPUs and the PS3. Compare that to their 4Gbps GDDR4 chips and you'll understand the fuss. The chips have already been delivered in samples to the likes of NVIDIA and ATI. Samsung expects the series five chips to capture more than 50 percent of the high-end PC graphics market by 2010. [via DigiTimes]

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Toshiba and Samsung to cross-license NAND rights: more flash for all!

While Toshiba (and SanDisk) and Samsung might be battling it out in the press for the world's fastest and highest-density NAND, they're actually good buddies behind closed doors. In fact, they've been partners in the Toshiba Samsung Storage Technology Corporation for years. Today they announced a deal to cross-license the rights to respectively produce, market, and sell Samsung's OneNAND and Toshiba's LBA-NAND memory chips. Each plans to release products next year based on the newly licensed technology of the other. The move should broaden the choice of suppliers to OEMs in a day where multi-sourcing reigns supreme. Yes, that's a good thing for us consumers.

[Via DigiTimes]

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Wal-Mart, Amazon ratchet up anti-DRM pressure

Both Wal-Mart and Amazon have already made their positions on DRM pretty well known, but it looks like each are now taking some further steps to ratchet up the pressure on the remaining hold-out record labels. For its part, Wal-Mart has reportedly told the record labels point blank that they must offer DRM-free MP3 versions of all their music, a matter that Sony BMG is apparently still the biggest hold out on. Amazon, on the other hand, is looking to give its download service (and, in turn, DRM-free downloads) a boost by giving away up to a billion free downloads in a promotion with Pepsi that's its set to launch during the Super Bowl in February. You'll need to guzzle quite a bit a Pepsi if you want to get your quota of those MP3s, however, as you'll apparently need to collect five bottle caps for each download. According to Billboard, Amazon has approached all the major record labels about participating in the promotion, but some are apparently balking at the 40 cents per track Amazon is willing to give 'em, which is a sizable cut from the 65 to 70 cents they currently receive.

[Via Gadget Lab]

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JetBlue introduces free in-flight email and IM

In a welcome first for domestic airlines, JetBlue will be rolling out free in-flight Yahoo IM and email services to passengers packing WiFi-equipped devices, starting aboard its new "BetaBlue" Airbus A320. Once this test-bed passenger jet reaches 10,000 feet, an in-plane network with three in-ceiling access points is activated, allowing most any wireless gadget with a Flash-enabled browser to view specialized versions of either Yahoo Messenger or Mail through a universal landing page. What's more, owners of certain BlackBerry handsets like the 8820 or Curve 8320 can keep feeding their addictions non-stop thanks to an agreement between JetBlue and RIM.

Bandwidth for these services is provided by LiveTV, a wholly-owned subsidiary of the carrier that provides the entire fleet with select DirecTV and XM radio channels, and which also happens to possess a valuable 1MHz slice of ground-to-air spectrum that it's deploying for this very purpose (with the help of some 100 existing cell towers around the country). If all goes well in what is admittedly a beta test, more aircraft will receive the WiFi makeover, and more features -- such as access to terabytes of locally-stored multimedia content -- will be rolled out, along with additional service providers besides Yahoo. Just don't expect an open pipe any time soon: that sweet little slice of spectrum is not nearly robust enough to handle the heavy Slinging, VoIPing, and Torrenting you all would obviously be doing.

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Wednesday, December 05, 2007

Here Comes Another Bubble - The Richter Scales

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Tuesday, December 04, 2007

Carnegie Mellon's "Crusher" military bot getting $14 million upgrade

Carnegie Mellon's so-called "Crusher" unmanned military vehicle already had quite a bit going for it in its previous incarnation, but it now looks to set to expand its robotized arsenal even further, courtesy of a $14.4 million grant from the Army. According to the university's National Robotics Engineering Center, the updated bot will make use of the "latest suspension, vehicle frame, and hybrid-electric drive technologies to improve upon its predecessor's performance" while also promising to, somewhat ominously, "push the envelope for autonomous and semi-autonomous operation." That the NREC says, should allow the bot to begin working alongside troops in five or ten years, with it initially confined to convoy roles before it puts its autonomous skills to use in "tactical" missions.

[Via CNET Military Tech]

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The 20GB+ Eee PC mod

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8GB of flash storage is currently the best you can hope for in a standard (though imported) Eee PC. However, if you're industrious and determined enough, you can marry your 4GB Eee with a $150 (or so) 16GB Corsair Flash Voyager drive for a full 20GB of storage. That's exactly what Johnx did over at eeeuser.com. He even integrated Bluetooth like we've seen before. Best of all though, the new NAND and Bluetooth radio are not soldered to the system. Rather, they are fitted to a pair of newly installed, internal USB ports slung off the miniPCIe connector. Thus, the system can be upgraded at any time. All hail Johnx... king of the Eees!

[Thanks, chainofcommand02]

 

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Hama PhotoPlayer 1080i digital picture viewer

Hey there Ansel Adams -- we know you're shooting all your news pictures in an ultra-detailed, millions-of-megapixels format. Unfortunately for you, it's hard to show off your breathtaking work to friends and family. Well, a company called Hama hopes to change all that with its PhotoPlayer 1080i, a curious device that serves one basic function: it allows you to view your photos on an HD television. Basically, the little contraption is a 35-in-1 card reader which also outputs images (via component hookups) to your favorite 1080i-equipped display. The PhotoPlayer comes with a tiny remote for flipping through your majestic vision, and also includes a USB jack (for hard drives and the like), so you can go for a really, really long haul during your presentations. We can hear the "oohs" and "ahhs" already. Available now, no word on price.

[Via PhotographyBLOG]

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Monday, December 03, 2007

Comcast CEO sees 160Mbps internet in 2008


Remember that blisteringly fast channel bonding modem Comcast showed off earlier this year? Turns out that the firm's CEO is apparently aiming to roll out internet services that can reach up to 160Mbps down / 120Mbps up sometime in 2008. As in, next year. In a recent interview with Fortune, Brian Roberts stated that service based on DOCSIS 3.0 technology would start "rolling out" sometime in 2008, and casually noted that it should provide "more than enough bandwidth to do multiplayer online gaming." Additionally, Cable Digital News explains that the firm has plans to cover some 20-percent of its footprint with the uber-quick service before 2009, and while we're left to guess what areas will be covered, we'd bet locales fetching FiOS could entertain some competition. Granted, we've still got aways to go before we can go toe-to-toe with a certain Swede, but we'll take any progress we can get.

[Via ArsTechnica, image courtesy of AFP / BBC]
Read - Fortune interviews Comcast CEO Brian Roberts
Read - Comcast closes in on 100Mbit/s

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Sunday, December 02, 2007

Blackberry 9000 Specs Leaked, Faster Than iPhone in More Ways than One [Rumor]

bb9xxx-1.jpgBoy Genius Report may have gotten their hands on early specs of the upcoming touch-interface BlackBerry 9000. And according to their sources, the (iPhonesque?) 9000 has two hardware advantages over the iPhone. First, it features a 624MHz Intel XScale PXA270 processor that just edges out the iPhone's 620MHz ARM 1173 processor (on paper). Second, the 9000 will introduce speedy HSDPA to the line (a welcomed 3G first for the BlackBerrys). Here are the rest of the specs:

- 480 x 320 resolution screen - 1GB onboard memory - GPS, WiFi, HSDPA - Maybe a 3.2MP camera - Maybe dropping in Q1 or Q2 of 2008
Looking good, but can anyone get over a loss of button-driven QWERTY? [ bgr]

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Friday, November 30, 2007

Every Episode of South Park Ever Being Put Online for Free Next Year

southparkxbox.jpgEarlier this year, Viacom put every Daily Show episode online for free, and it was awesome. Now, they're following suit with South Park, with plans to put every episode of the animated series online for free next year.

It's a ballsier move than putting The Daily Show online, as South Park sells lots of DVDs, and these episodes will directly compete with episodes available for sale in stores. The Daily Show is less valuable as it gets older, as it's news-based, so putting episodes that poke fun of Ralph Nader online wasn't as much of a risk. If successful, look for more MTV and Comedy Central shows to get this treatment (The State! Please!). The more free TV shows online the better, as far as we're concerned. We'd like it if they spread the love and made all these episodes available to other players such as Joost, but I guess we should be happy with what we get. [Reuters]

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Soropot Teapot is Sexy, Architectural [Design Concepts]

sorapot_2shot.jpg Some tea connoisseurs are calling the Soropot the "sexiest teapot ever," but we just think it's downright architectural. There's function behind that form, too, where the arched handle is supposed to act as a heat sink to keep the tea from oversteeping. Its arched support straddles a burner on the stove, and the water in that horizontally oriented boiler acts like an old-timey locomotive, getting all hot and steamy until it's ready to pour over your favorite teabags. All this stainless steel and glass and design overload isn't quite available yet, but when/if it is, we tea drinkers at the Giz are even willing to forsake our gorgeous Michael Graves teapot from Target for one of these. [ Snarfd]

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Oculon Hikari Pro920 Pocket Projector Debuts for $299 [Small Package]

pocket_projector_oculon.jpg You never know when you might need to whip out a projector, and here's the smallest one you can buy so far, made by the Chinese company that calls itself Oculon. The 640x480 Hikari Pro920 is $299, giving you a 24-inch image from about a yard away, or a 12-inch picture from a foot away. If you're looking for a bit more resolution, you can get an 800x600 model for $399.

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Vudu Goes HD, Thumbs Nose at Blu-ray and HD DVD [Digital Downloads]

Vudu_Bourne.jpgThis winter, Vudu will give every Vudu owner and new buyer copies of both The Bourne Identity and The Bourne Supremacy, pre-loaded on their boxes in glorious HD. They will also have the opportunity to download The Bourne Ultimatum to own for $25. This is a sign that Vudu—and Universal—are looking past the current format war toward the increasingly inevitable download-only distribution.

Until now, Vudu has just seemed like a better alternative to CinemaNow or Movielink, IP-based video-on-demand that was ready-made for the living room. It still costs money to rent or own movies after you buy the the box, and content selection was limited to (very high quality) standard-def video. But now it's challenging the current state of HD.

Whenever we talk about the format war, there is always a segment of commenters who scream out "Neither!" in favor of the still nebulous digital download scenario. At the beginning of Blu-ray and HD DVD, Hollywood execs talked of a strict code: HD was for packaged disc-locked media only, while downloads had to be standard def. But Xbox Live changed that when it began distributing HD video for rent, and now, it seems, the floodgates are open. Even staunch HD DVD defender Universal seems eager to see what happens when you give customers to take their HD movies straight up, hold the shiny silver disc.

But there are good reasons why this doesn't yet signal the death knell of the disc formats:
• There's high-def and there's high-def. The video quality of Vudu's downloads is 1080i, impressive especially for film content, but a far cry from the 1080p favored by true videophiles. Also, packaged disc content can have higher-resolution audio at this point, too, though that will change as pipes widen.

• $25 for a software-only copy of a movie sounds a little steep, considering you can get the HD DVD of The Bourne Supremacy at Amazon for $20. iTunes had to sell albums for $10 at a time when CDs costs $15 or more. I think $20 is the most Vudu could really charge for HD download-to-own titles.

• Saving an HD movie to your Vudu may put the screws to the HD DVD/Blu-ray debate, but it also starts up another format war, what our own Matt Buchanan labeled the Infinite Format War. For the time being, an HD movies saved on your Vudu is going to stay there, and you won't be able to play it on your Xbox 360. Never say never, but that's the deal for now.

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MIT Designs Electro-Scooter That Folds Up into Tiny, Wheeled Package [Rent-a-Scooter]

mit_scooter22.jpg Those eggheads at the Smart Cities group at MIT are a clever bunch, coming up with a design concept for an electric scooter that folds up into a package scarcely larger than a wheeled carry-on suitcase. In the Utopian vision for such bikes, you'd ride one to work, then fold it up and roll it right into the office, where it will take up very little space. But wait. This idea gets even more appealing:

mit_scooter_02.jpg
As depicted in the conceptual rendering above, there's a plan to rent the electric bikes in numerous locations throughout a city, where a rider could take a bike one-way, dropping it off near a destination in a different part of town.

The scooter's not bad looking, either. If you like this, wait 'til next year, when the group will be rolling out a foldable electric car. [InfoSync and Technology Info]

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Tea Stick Stirs Heaven Into Your Cup [Leaf Soaker]

teastick_real.jpg All right you potheads, knock it off. This is not a special one-hit toker. No, it's the Tea Stick, a spring-loaded doodad that lets you place loose tea on its little retractable shelf, and then you stir it into some nice hot water, resulting in a tea connoisseur's nirvana. The stainless steel and plastic implement, formerly only dreamed about as a design concept, is now available for $20. Say goodbye to those old tea bags, and indulge yourself with all the other tea snobs, using that precious loose tea that will take you to another place. Or something. If that doesn't do it for you, you can just put your weed in it. [Chiasso, via Crave]

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Precocious Kids Mess with Tracks of an Oncoming Train

These kids messed with the tracks of their local express train and got it to go off its normal tracks. I don't want to spoil this video for you, so just watch it. Trust me, it's worth it. It's another one of these great videos in the spirit of yesterday's flying car clip, of which I cannot get enough.

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Micron's Future Concept of SSD is RAM-Module Like [Solid State Drives]

Micron_ssd_module.jpg In addition to Micron's traditional solid state drives announced today , they also showed off a concept for a SSD module that resembles RAM in physical design and would fit into a similarly designed port. It's obvious but genius: while the SSD drives with SATA interfaces are terrific because they can be used in current laptops with no mods, the real performance of flash mem is only going to be unlocked when we cast aside the legacy of spinning disks and their cases and interfaces and mount SSDs on the mobo like we do RAM modules.

The design uses a SATA interface and is only 4 mm thick. Micron claims the advantages of such a design are the small size and the ability to line up multiple drives next to each other. In addition, this design requires no wires or attaching the motherboard with screws, reducing the risk of the SSD becoming disconnnected or loose inside a computer. While this product is nowhere near ready for market, Micron says they would need to work with an OEM or someone who can offer a compatible computer solution. [Micron]

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Rambus Targets 1TB/sec Bandwith For Computer Memory [Memory]

terabyte_bandwidth_memory_architecture.jpg Memory maker Rambus has unveiled its Terabyte Bandwidth Initiative with the goal to develop a new memory architecture capable of achieving 1TB/sec bandwidth. The plan is to push the data rate to a whopping 32X—which can provide a 16Gbps signaling rate with a 500MHz clock. Compare that with to the 2bits/1Gbps provided by conventional DDR at the same rate. Add differential signaling an both the data and command/address channels and you have yourself one blazingly fast system.

According to Rambus, graphics and game consoles will push memory bandwidth needs toward 1TB over the next 4-5 years. Rambus believes that they can achieve the 1TB goal in that time frame using a multi-chip array. There is no doubt that the need will be there sooner or later, but whether Rambus can succeed in this time frame remains to be seen. [Rambus via Electronista]

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Playstation 3 Turned Into "Crackstation" for Super Hacking Goodness [Hax]

ps3s.jpgForget Folding@home and its feel-good applications. There are cooler things to be done, like cryptography cracking. Taking advantage of the Cell's vector architecture , a security consultant with Security-assessment.com has cooked up a way to to bust passwords open like bad Easter eggs really, really fast. His Crackstation shoves past "the current upper limit of 10-15 million cycles per second—in Intel-based architecture—up to 1.4 billion cycles per second." To put that in non-geek, "Intel processors are designed to do all kinds of complex calculations, whereas the PS3 is good at doing simple things very quickly." The work apparently stands to change the whole cryptography industry.

For one, it shows that using Intel processors or ones with similar architecture as benchmarks "just is not good enough anymore." Cracking cryptographer will probably get faster all around as well, which should ultimately drive stronger cryptography with better implementation. Though they haven't tried it yet, by using a technique similar to Folding@home with distributed loads, the cracking power could obviously be increased exponentially.

All of that said, I just think it's funny how it's emphasized over and over again how "simple" Cell's architecture is, after Sony's spent all this time telling us how complex and awesome it is. [PC World]

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Verizon Switches to GSM's Side For Ultra Highspeed 4G Technology [Cellphones]

Verizon_Chooses_LTE.jpg Verizon Wireless today announced it would support "Long Term Evolution" (LTE), the super fast 4G technology currently in testing from Nokia and its European friends in the 3GPP group, and operating at a blistering 100Mbps. It's certainly hot technology, but one seen as an extension of GSM's high-speed packet technology. This is a rejection of CDMA's EV-DO (which has a faster Rev. C that could have been rolled out) and a definite rejection of WiMax, which has been Sprint's chosen 4G technology . As dramatic as the shift is, it's not totally surprising when you look at Verizon's historic lack of compatibility with its European co-owner, Vodafone, an early LTE supporter. It also fits with Verizon's new pledge of openness : presumably this means interchangeable SIM cards for easier-to-swap phones and mobile devices. (Press release with lots of nice details after the jump.)

VERIZON SELECTS LTE AS 4G WIRELESS BROADBAND DIRECTION

Technology Platform to be Trialed in 2008

BASKING RIDGE, N.J. - Verizon today announced plans to develop and deploy its fourth generation mobile broadband network using LTE - Long Term Evolution - the technology developed within the Third Generation Partnership Project (3GPP) standards organization. The selection of LTE provides Verizon and Vodafone - joint owners of U.S.-based Verizon Wireless - with a unique opportunity to adopt a common access platform with true global scale and compatibility with existing technologies of both companies.

Verizon and Vodafone have a coordinated trial plan for LTE that begins in 2008. Trial suppliers include Alcatel-Lucent, Ericsson, Motorola, Nokia-Siemens, and Nortel. These suppliers, along with others in the world community, have contributed significantly towards development of the standards in 3GPP. Discussions with device suppliers have expanded beyond traditional suppliers such as LG, Samsung, Motorola, Nokia, and Sony Ericsson, as consumer electronics companies anticipate embedded wireless functionality in their future products.

Working within 3GPP, Verizon and Vodafone, as well as a broad group of infrastructure suppliers, device suppliers, and technology companies from around the globe, have advanced the standards to enable a technology that will deliver unprecedented wireless broadband service for high performance mobile computing, multimedia, and consumer electronic devices and applications. The technology is designed to deliver mobile data networks with higher speed and throughput performance, lower latency, global roaming, and improved efficiencies.

Today's LTE announcement builds on Verizon Wireless' technology leadership as the first company to launch high-speed wireless broadband service in the United States using CDMA Evolution-Data Optimized (EV-DO) technology. Its data innovation and leadership have been marked by the introduction of new multimedia handsets and innovative applications such as V CAST Music, V CAST Video, VZ NavigatorSM, V CAST games, e-mail, Internet access, and picture and video messaging on a variety of devices, including handsets, PDAs and laptops.

Richard Lynch, executive vice president and chief technology officer of Verizon Communications observed that "while this next generation technology will be exciting to develop and deploy, it comes at a time when we are adding record numbers of customers to our existing CDMA2000 1x and EV-DO networks. We relish the challenge of preparing for the time when our customers start demanding such 4G capabilities, while continuing the expansion and operation of our existing technologies for many years to come."

"The company's move toward a 4G network is driven by our vision of pervasive wireless Internet connectivity and mobility," said Lynch. "Customers want to be truly untethered with advanced communication devices that provide functionality comparable to today's wired networks - whether it's downloading or uploading video, gaming, downloading their favorite music, or social networking. They want to be able to communicate in new and innovative ways whenever and wherever they choose around the globe. A number of factors are setting the stage for our 4G network migration; most importantly, our view of customers' evolving appetite for more information, entertainment, and functionality, combined with an increasing customer expectation for easy access, high speed, easy handling, and seamless mobility. With a host of new devices and applications, and a particular focus on embedded wireless in virtually every piece of electronics you buy in any store, we believe LTE is the best technology with global scale to deliver on the promise."

"Vodafone is delighted to be working alongside Verizon in the development of LTE technology, and we're looking forward to assessing the results of the joint engineering trials. We fully support Verizon's decision to select LTE as their next generation wireless broadband solution," said Steve Pusey, Vodafone's global chief technology officer. "We expect LTE to form a key part of Vodafone's future technology strategy, and the prospect of moving towards a common platform with Verizon Wireless is an attractive long-term goal. LTE will build on the capabilities of Vodafone's 3G broadband High Speed Packet Access (HSPA) network technology, which is available across the entire Vodafone 3G footprint."

"Today's 4G announcement, coupled with our Open Development initiative announced earlier this week present a major growth opportunity for Verizon Wireless," said Doreen Toben, chief financial officer of Verizon. "Fourth generation's higher data speeds will usher in a new era of wireless applications and appliances, all of which can benefit from connecting to the nation's premier wireless network."

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Wall Art That Will Get You Drunk: A True Masterpiece [Alcoholic Art]

winewall.jpgEven someone who has never set foot in a museum before can appreciate art like this. This "interactive" art installation by artist Hannes Broecker in Dresden, Germany, features wall-mounted containers filled with deliciously intoxicating cocktails for patrons to enjoy. The idea behind the work is that art should stimulate the senses. In this case, the sense of taste is being stimulated while all the other senses are being dulled. Call me crazy, but Broecker could be the next Picasso. [Coolhunter]

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Comcast Getting 100Mbps Cable Modems Next Year, Fiber Scared?

quicksilver2.jpgComcast confirms we'll see the rollout of DOCSIS 3.0—the next-gen data over cable standard allowing bandwidth of 160Mbps down and 120Mbps up— starting next year, with 20 percent of its footprint expected to be blanketed in bandwidth goodness by the end of 2008. Even though Comcast isn't saying where it'll fall, markets where there's FiOS are probably going to continue having all of the fat pipe fortune—competition is good for people in those areas, bad for the rest of us. Now for the real bad news:

The upstream magic—where cable is so sorely gimped right now—is going to remain hobbly, at least at first. And it's not 'cause Comcast is incompetent (for a change). As "a reflection of the status of upstream channel bonding technology" we won't see upstream on steroids until deep into 2008 or even 2009. Consequently, while downstream's getting a Rosie O' Donnell plumping with initial offerings in the 20-50Mbps range—what Verizon's offering now—upstream speeds still aren't going to stack up, dulling the competitive edge DOCSIS 3.0 was supposed to bring against fiber.

That means The Flash is going to stay ahead of Quicksilver for the foreseeable future, since by 2009 Verizon's GPON-based FiOS will probably cover the majority of its footprint, allowing them to flip a switch to out-juice whatever cable's got by then. [Broadband Reports]

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Google Takes a Lesson From Digg?

a840e102_screen.jpgTaking a lesson from Digg and similar sites, Google Labs is testing out a new reader response interface for search results (with only a select few users for a limited time). Essentially, your normal search results are enhanced with "like it" and "don't like it" buttons that would tweak the order of said results on your list. And you can also add URL results that you would have liked to receive given your search premise. Google explains:

When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made.
But your poor tastes/opinions won't screw everyone.

The system only works within browser...for now...meaning that your opinions will not affect other users. Of course, if such a system were deployed in a widespread fashion, we're guessing Google would aggregate data trends to alter search results over time for better relevance.

And would such a system be better? What do we trust more, man or machine? Or sweatshops full of children adding "Nike.com" to every query result? [google via theregister]

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Zonbu's prepping subscription laptops for 2008

The Zonbu Mini is about to get a portable friend. Zonbu has just revealed its Everex-built Zonbu Notebook, which will be hitting the market in Q1 2008. The $279 upfront pricetag is quite a bit heftier than the $99 Mini, but the subscription fee remains the same at $14.95. Specs are quite the improvement on the Mini, with a 1.5GHz VIA C7-M processor, 60GB HDD, DVD-RW / CD-RW drive, VIA Chrome9 HC integrated graphics, WiFi and a 15.4-inch 1440 x 900 display. Zonbu claims up to three hours of battery, and of course all those "hassle-free" promises and managed Linux software of the original. In a world of $399 Eee PCs and cheaper Black Friday bargains, a $279 laptop with a hefty subscription fee might not seem like such a steal, but it's not hard to see the appeal for a first-time PC buyer, and it certainly bests the Mini. The best news is that if you're willing to put up with some beta software, Zonbu is selling the Notebook as of today for those risk-taking luddites out there.

 

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College course via mobile phone being offered in Japan

Finally, your greatest and weirdest dream can be realized. Besides being able to check your Facebook account, email your girlfriend, call your Mom on the holidays, or play a Java version of Golden Axe, you can take a college class via your mobile phone. The questionably named Cyber University in Japan has begun offering a mobile class on the "mysteries of the pyramids," but instead of a typical PC's display of text, images, sound, and video, the mobile version offers a streaming Power Point presentation on the topic. The university -- 71-percent of which is owned by Softbank, a mobile service provider -- has 1,850 students, and offers almost 100 courses, though only one is available for phones. Sakuji Yoshimura, head of Cyber University, says that the technology will allow those with jobs or who have disabilities greater access to education. "Our duty as educators is to respond to the needs of people who want to learn," he said -- then went on to add, "Even if the course is interrupted by an SMS."

Update: Did we say Golden Axe? Because we meant Wonder Boy . Whoops.

 

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Blockbuster in talks with mobile makers for video on the go

from Engadget by Sean Cooper
Apparently Blockbuster Video is wooing mobile device makers in an attempt to make mobile video content consumption a little easier on the consumers. While no names were specifically mentioned, Blockbuster CEO James Keyes did say that they were in talks with virtually all major handset manufacturers. We've no clue how the vids will be delivered if this gets off the ground, but wouldn't be too averse to downloading flicks on the device if the file size -- and data tariffs -- could be kept sane. Mr Keyes went on to say that he's started watching films on his BlackBerry thanks to a little technical help from a Blockbuster employee and from Jim Balsillie, co-CEO of Research in Motion. Of course, we're sure the technical help mentioned didn't have anything to do with DVD Decrypter and the illegal copying of DVDs, right guys?

 

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California school district getting 1,000 Asus Eee PCs

Students in California's Fresno Unified school district have a little something to be excited about this week, as officials have just invested $650,000 in 1,000 Asus Eee PCs, set for classroom deployment over the next few weeks. The concept is to use the miniscule laptops alongside good, old-fashioned textbooks, with each student being given the chance to create a "digital portfolio" of essays, drawings, and whatever else they can get away with. The computers will remain in roughly 60 classrooms, and will be shared by students -- but some worry they'll hinder the learning process by distracting pupils. Says Stephen Lewis, a geology professor at California State University, Fresno, "Teaching and learning is a person-to-person business. Are we moving toward a remote-control classroom?" We're not sure what he means by that... then again, we drifted off half-way through his statement to watch a video of that dog on a skateboard.

 

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Google unveils GPS-less handset locator technology


If your smartphone came with a built-in GPS receiver, you can choose to just overlook Google's latest technology, but if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location. Google is claiming that it can provide "neighborhood-level" data, and that pressing "0" while in the app will enable users to skip the task of entering in a starting address when looking up directions. Notably, the system is not set up to collect phone numbers or any other personal details, and for those still paranoid, it can indeed be switched off. Currently, the tracking database still has a few gaps to be filled -- namely locales in Europe and all of China / Japan -- but Google could very well use the location data to eventually provide targeted ads to those who use it.

[Image courtesy of TracyAndMatt, thanks to everyone who sent this in]

 

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Cowon Q5W goes on sale in US, shows off its premium skills

We knew the Cowon Q5W was coming to our fair shores this week, but now that it's here, we've got some fresh details that make that $549 pricetag seem downright reasonable. You're still looking at a 5-inch 800 x 400 touchscreen and Windows CE, but Cowon has really thrown down the gauntlet with codec support, including DivX, XviD, AVI, ASF, WMV9, MPEG4, OGM, Ogg, FLAC and APE -- and the browser supports Flash. There's also a "pen mode" for the interface and an optional WinCE Office Viewer that might let you actually get some work done. To top it all off, the entire UI appears to be skinnable, and Cowon says a version with GPS will also hit next month. Damn, looks like our love affair with the Archos 605 WiFi is over.

PS. Check the Cowon America product page for some of the best machine translation pickup lines we've ever seen.

[Thanks, Gibran]

 

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