JibJab Now Puts You In a Pepsi Ad—Thanks Lloyd Braun
And now a message from Jibjab’s sponsor [Update: The Pepsi ad only appears on JibJab.com, not in the embedded player below]:
Saturday, December 08, 2007
Loic Le Meur’s Ten Rules For Startup Success
Loic is an accomplished entrepreneur - he founded uBlog (merged with Six Apart), organizes the annual Le Web conference and has now created Seesmic (note that I’m an investor in Seesmic). So even though he’s French, his advice, when given, is worth listening to.
Included in the article are his ten rules for startup success. Reprinted below.
- Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
- Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
- Build a community. Use blogging and social software to make sure people hear about you.
- Listen to your community. Answer questions and build your product with their feedback.
- Gather a great team. Select those with very different skills from you. Look for people who are better than you.
- Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
- Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
- Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
- Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
- Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.
Buy A Virtual Gift And Fight Malaria
Now founders Sean Parker and Joe Green are leveraging another phenomenon to increase participation even further: virtual gifts. Facebook has been selling them since February this year. A number of unofficial virtual gift applications created by third parties have also launched on Facebook. Clearly, they are here to stay. Facebook says 24 million of them have been given away through the official application alone (although many of them were free).
But now you can give a gift that says a little more than “I spent a dollar on you.” With Gifts from Causes, you can give a $10 - $200 gift to a friend. Each virtual gift (see image below) benefits a different charity. 100% of the proceeds (minus only credit card fees) go directly to the charity.
$10 gives two blankets to people in a disaster area. Or one insecticide-treaded bed net to a child in Africa to fight Malaria. Or a soccer ball to a poor child. etc. So the next time you want to send your boyfriend a rose, think about spending $15 instead and sending him a teddy bear. In the real world, a sick child will receive a real teddy bear, thanks to your generosity.
Is Beacon Inflating Facebook’s Visitor Numbers?
popups or includes being counted as traffic/uniques
Is Beacon Inflating Facebook's Visitor Numbers?
While Facebook's Beacon program has been drawing the ire of many people because of the privacy issues surrounding it, advertisers might be equally concerned about whether Beacon is inflating Facebook's overall visitor and traffic numbers. Yesterday, Compete reported that Facebook's unique visitors went up 20 percent in the month of November, after a controversial dip in September and practically zero growth in October. Could the increase have had anything to do with the launch of Beacon in early November?
I called up Jay Meattle at Compete, who wrote the post, and he confirmed that of the 29.2 million unique visitors Compete counted for Facebook in November, those could also include visitors to Facebook iFrame "pages," which are really nothing more than a pop-up on a partner site. So, for instance, if you write a review on Yelp, a Beacon partner, a JavaScript is executed for all users writing a review (http://www.facebook.com/beacon/beacon.js.php) and an iFrame is launched (http://www.facebook.com/beacon/auth_iframe.php). That review on Yelp can now count as a unique visitor on Facebook.
So how many Beacon iFrames "visits" did Compete mix up in its numbers? Meattle says that 2.3 million people triggered a Beacon iFrame in November. But he wasn't able to tell me what the overlap is because a portion of those 2.3 million people could have already been counted as Facebook visitors when they visited Facebook previously, and thus would not be counted again. The Beacon pop-up would be treated in that case like any other Facebook page. (That is, after the first one, it would count towards page views, but not towards unique visitors). But remember, these iFrames are triggered by non-Facebook members as well who never go to Facebook proper. That would explain why Facebook had such a huge jump in visitors in November. If all 2.3 million of those iFrame visitors were counted improperly as part of Facebook's total, that would account for nearly half of the 4.9 million jump in unique visitors measured by Compete.
Another strange thing about the Compete numbers is that they show unique visitors going up by 20 percent but page views only going up 2.58 percent. That could be due to lots of things, like Facebook users doing more stuff with apps on a single page, clicking off to Websites controlled by application providers, or Facebook just becoming more efficient in not making you click around as much to do the same things. But I wonder if that is partly Beacon-related as well.
Will wel see the same inflation in comScore's November numbers when they come out next week, or in other measuring services such as Quantcast, HitWise, or Alexa. The folks at comScore assure me that they filter out any traffic or pages not requested by users such as pop-ups, so it might not be an issue for them. I don't know how the other measuring services treat iFrames. But in an age when Websites are interchanging so much data and so many actual applications, where one begins and the other one ends is becoming blurred. Do page views even matter anymore? Do uniques? Maybe it is time for some new metrics.
Crunch Network: CrunchBoard because it's time for you to find a new Job2.0
Pass The Bong, It’s Another Whacky Zune Commercial
According to Wired earlier this week, the site is dedicated to creating “pieces of art, content with viral potential, instead of just a [regular] 30-second commercial.” Microsoft’s Robert Schaltenbrand said that the campaign is part of Microsoft’s push to target “the cultural core, the key influencers in society that pay attention to this kind of art,” presumably so they’ll buy Zunes. Each clip created for the project revolves around the concept of sharing, which apparently is the Zune’s main selling point.
Regular TechCrunch commenter Fake Steve Ballmer claims that Microsoft has “finally cracked the cool thing” but I can’t help that think that this would be way cooler under the influence of one of a variety of drugs*, as opposed to it being appealing to a broader spectrum of key influencers. Does this make you want to go out and buy a Zune?
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