Wednesday, November 14, 2007

Intel said to be planning 45nm Diamondville CPU for low-cost PCs


It looks like Intel's not done with its 45nm processors just yet, as Reg Hardware is now reporting that the company is set to release yet another model, dubbed "Diamondville", that is apparently intended specifically for low-cost desktop PCs. That processor will apparently be part of the so-called "Shelton" platofrm which, among other things, will be able to operate without a fan, meaning the systems based on it should definitely be on the small side. The folks at Reg Hardware go one step further than that, however, speculating that the Diamondville/Shelton combo could in fact be the basis for Asus' forthcoming desktop Eee PC -- a possibility given a bit more credence given that Shelton is designed to work with 2 to 4GB of flash storage. Either way, we should be hearing plenty more about it soon enough, as the platform is supposedly set for a 2008 release.

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SanDisk's Vaulter Disk: flash-based drive module for laptops


Details are light, but apparently SanDisk will be announcing a device called the Vaulter Disk next year, which will basically be something like an SSD intermediary -- a large bank of fast flash memory for speeding up platter-based drive access. Sounds a lot like the lovechild of RAMdisk and a hybrid hard drive, but we won't know more until a later date.

Update: We've got more details! It'll come in 8GB and 16GB sizes, and is intended to host the laptop's operating system and select user data, leaving apps, media, and everything else to the platter drives. So calling it an SSD intermediary is pretty accurate. It'll be available to OEMs early next year.

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LG uncovers 47-inch 47LG75 LCD TV: LED-backlit and oh-so-thin


We knew LG was cookin' up a LED-backlit LCD TV behind closed doors, and it's quite the treat to hear that all that work has paid off in the 47LG75. This 47-inch set touts an uber-slim design, oh-so-sexy frame, 1080p support and hidden speakers to boot. Unfortunately, we're not privy to actual specifications just yet, but we are told to expect a "high contrast ratio" to go along with the automatic brightness and color optimizing technologies. We've also got a sneaking suspicion that this beauty won't be one of the sets ringing up for next to nothing on Black Friday, but we certainly hope LG fleshes out a few more details by then, anyway.

 

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Polaroid and Zink develop Digital Instant Mobile Photo Printer

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We'd heard through the grapevine that the Zink portable printer camera would be getting boxed up and sent out to eager customers late this year, but now it seems as though Polaroid has jumped in for a bit of the action. Realistically, you shouldn't be too surprised that the former king of instant photography is syncing up with Zink, and we must say, this whole partnership conjures up some pretty fond memories of shakin' snapshots in tense anticipation as we waited for the scene to develop. Nostalgia aside, the firm's Digital Instant Mobile Photo Printer does indeed sport the Zink logo, and sure enough, it produces borderless 2- x 3-inch color prints instantly when fed images from a digicam or cellphone. We don't have a firmed up release date in front of us or anything, but all signs are pointing to soon -- very soon.

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Monday, November 12, 2007

Free Rice -- How many grains did YOU donate?

http://www.freerice.com

more importantly how many hours did you spend? :-)

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The moment of truth

Today in the lunch line I was waiting for a custom tossed salad to be made for the person in front of me and I was surveying the sundry items available to add to my salad.

I decided for health reasons I was definitely getting the haricots verts (fancy french for green beans). Then moments later when it was my turn to name 5 ingredients to go into my salad and was rushed by the salad-tosser-guy i just rattled off avocado, corn, alfalfa, artichokes, and tomatoes. After I got back to my desk and started eating, I noticed I had no green beans. I realized I had gone with "my usual" or what was familiar and safe.

So, in marketing, even if the marketing were so successful to have gotten a product in my consideration set and I had already decided to buy it, even then at the moment of purchase some other distractions may come into play that ultimately defeats the intended purchase.

How does marketing impact the moment of purchase and make one product "win" over another?

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Alienware's Area-51 ALX CF the first to use 45nm processors

Well, that didn't take long -- just a few hours after Intel confirmed that those hot new 45nm Penryn processors are shipping, Alienware blasted out a press release announcing the Area-51 ALX CF, the first machine to use the new chips. The QX9650-equipped machines can be ordered overclocked up to 4.0GHz, and Alienware also bumped the graphics to dual CrossFire ATI Radeon HD 3870 cards. All that power won't come cheap, though -- the CF line starts at $5499.

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ndroid UI Screenshots [Android Screenshots]

android.jpg The SDK included an Android emulator. Here are some screenshots from the software gPhone. •There's a browser (no flash, but still better than the shipping Windows Mobile browser), address book, maps. •Missing are YouTube, Gmail and Calendar apps. •There are demos for OpenGL/3D, autocomplete, scroll bars, alarms, and pop-up notices with images. •You know you can download and run this yourself, right now, for free. Right? Go! •There's also a coverflow and grid type view for photos. [Android SDK]

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Dealzmodo: $20% off at Kmart Means PS3 For $319, Xbox 360 Premium For $279 [Deals]

kmart.jpgThe folks over at the Blu-ray.com forums found a great Kmart coupon that gives you 20% off on any one item. Being Blu-ray fans, they naturally threw their cash at the PS3, which will be $319 after said 20% discount. Not interested in the PS3? You can print out the coupon and try your hand at the Xbox 360 Premium ($279) as well, or even stuff like HD DVD or Blu-ray standalone players! Coupon works in store only. [Blu-ray - Thanks Dom!]

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T-Mobile's $18 Phone Upgrade Fee is Confusing, Stupid [Cellphones]

t-mobile.jpgAccording to an email shared by a source with our friends at the Consumerist, starting today T-Mobile will begin charging existing customers an $18 fee when they buy a new phone. Apparently the new fee will help underwrite the cost of selling subsidized phones to new customers. Now here's the confusing part — if an existing customer is upgrading their phone, but not extending their contract, the fee will not be assessed. Perhaps they feel that any potential anger resulting from this charge will subside after a fresh two year contract expires. Hopefully we will learn more when we receive some confirmation on this issue. [Consumerist]

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you can't get any more Darwinian than this - Circuit City vs Best Buy

this is on Fifth Avenue between 43rd and 44th streets in New York City.

In thinking about retail ... this helps illustrate the tremendous challenges they face.

- online switching costs are pretty much zero -- just type another URL; these two stores are physically touching -- just walk next door

- they carry much of the same inventory from plasma TVs to computers to home stereo equipment to software, CDs, DVDs, etc.

- they both sell Apple iPods; consumers have already decided to buy an iPod for Christmas (for some reason), which store do they walk into? what differentiates the store with the blue awning from the one with silver letters? they both have "black friday" discounts but the price ended up to be about $1 from each other; both have geeks on staff, one called Geek Squad and the other Fire Dog

- and then there's Amazon.com which is tax free and offers free 2nd day shipping so you can shop from the comfort of home or in pajamas if you choose.

hmmm ... since I live on 38th and Fifth Ave and I can walk north to reach these stores, do I walk into the Circuit City because I reach it first and it's front door is about 100 steps closer than the Best Buy?

THIS is a challenging marketing problem for retailers such as the ones pictured!

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AFP Hack Gives Read/Write Access to iPhone, iPod Touch [Apple]

iphonefsGI.jpgAn iPhone hacker, known as Core, has managed to finalize an AppleTalk Filing Protocol hack that enables full read/write access to either an iPhone, or iPod touch, via Finder. Unfortunately, the work has just been completed, and as yet, it is not available via Installer.app. If you fancy trying it manually, you can find the complete instructions after the jump, courtesy of the great guys at TUAW.

To install by hand, use sftp to copy the tar file into /opt/iphone. Extract the archive on your iPhone or touch--the tar archive program is part of the BSD program; use tar xvf name-of-archive.tar--and run /opt/iphone/afp/startserver.sh &. The ampersand lets the program run in the background. (You will need to restart it after reboots.)

Once installed and running, go to Finder. Choose Go > Connect To Server, and enter the afp address for your iPhone, in my case afp://192.168.0.111. Just use the afp:// prefix with the local IP address of your iPhone. Enter your user id (root) and password (alpine) and your iPhone or iPod appears in the sources list for your Finder windows... To add new applications, just drop them into the Applications folder. To back-up your personal data, just copy /var/root/Library

To get cracking, hit the link to download the necessary file. Be sure to opt for the newer package, named afpd.with.registered.users.tgz. If you are not willing to get messing all up inside your iPhone or touch, wait a little while longer, as this awesomeness is bound to appear in Installer.app in the not too distant future. If you do give it a try, be sure to let us know how you get on. [Wickedpsyched via TUAW]

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Tree-inspired PC wins Dyson design award


One of the main arguments that Windows users offer during those habitual debates with Macheads is that PC boxes are much easier to upgrade; instead of buying a new machine every year, you can simply swap out components ad hoc. Well a graduate of Ireland's National College of Art and Design imagines taking this convenience a step further, with a tree-shaped rig -- known as Cultivate - the Sustainable Living Computer -- whose CPU, RAM, hard drive, and other swappable parts extend from the motherboard-packing "trunk" inside removable "branches." Designer Laura Caulwell won a cool €2,000 $2,929) for her concept, and also earned the right to compete for January's annual International James Dyson Award in Australia, which offers up £15,000 ($31,476) in prizes.

[Via The Register, photo courtesy of Electric News]

 

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Know Your Rights: Does T-Mobile really own magenta?

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Know Your Rights is Engadget's new technology law series, written by our own totally punk copyright attorney Nilay Patel. In it we'll try to answer some fundamental tech-law questions to help you stay out of trouble in this brave new world. Disclaimer: Although this post was written by an attorney, it is not meant as legal advice or analysis and should not be taken as such.

Hey, does T-Mobile really own magenta? I was just about to redesign my blog, and that was going to be the main color.

Really? Maybe T-Mo should sue you.

Come on, I've been hearing this everywhere. 1265 Diggs can't be wrong.

Well, they're not wrong, they're just less than right. T-Mobile's disclaimers certainly do say that "the magenta color" is a T-Mobile trademark.

So there you go! That's so stupid! The system is broken! Everyone is corrupt! How can a corporation own a color?! I've already skipped down and begun flaming!

Chill out, Sparky. T-Mobile doesn't "own" anything here, least of all a color. That's the part everyone seems to have missed. T-Mobile has what appears to be a German trademark on that specific magenta color (RAL 4010, specifically) as it relates to their branding, but that doesn't really affect the average consumer.

Besides, this isn't some radical new development. Lot of other companies have registered color trademarks -- Owens-Corning has a trademark on the use of pink for insulation, Tiffany & Co. has a trademark on that certain blue color it uses for jewelry boxes, and UPS has a trademark on brown. Interesting you haven't seen UPS suing Microsoft over that itty-bitty Zune thing, no?

Continue reading Know Your Rights: Does T-Mobile really own magenta?

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New helmet allows fighter pilots to peer through the jet

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No, the headgear in the photo above wasn't some unused prototype created for The Terminator; rather, it's a snazzy new helmet designed to give fighter pilots a better look at their surroundings. Within the tinted faceplate are two projectors which sync up with plane-mounted cameras and display images from the outside for the pilot to view. Essentially, this enables the operator to view high-resolution images (yes, even at night) of areas previously imperceptible without a warplane constructed entirely of plexiglass, and onboard sensors make sure that the imagery reflects exactly where the pilot is looking at any given moment. Furthermore, computerized systems can even feed in "essential flight and combat data on to the display," as well as target symbols of friendlies / enemies. The new visual system is apparently just one amenity on the oh-so-sophisticated Joint Strike Fighter, which the British are planning to pay £66 million ($139 million) apiece for after it hits the production line.

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