Wearable VholdR Palm-Sized Camcorder is Tiny, Convenient and Sturdy [Camcorders]
Monday, November 05, 2007
Airbox CM3 Turns Your Car Into a Wi-Fi Hotspot, Even at 100 MPH [Wireless]
As you might have guessed, the Airbox is powered by a car cigarette lighter, but what is really interesting is the compact size. The weight is comparable to a paperback book, and the dimensions are small enough to place it under a car seat. You can even take it indoors and connect it to a standard electrical socket for home use. Available for a whopping $499 (cellular data plan required.) [WAAV via Gizmag]
Salesforce Lets Loose Digg-For-Ideas
It’s targeted at, and works best for, existing Salesforce customers with a specific community of customers. Unlike the free opensource Pligg, this software may cost you. It’s being release for free to professional, enterprise, and unlimited customers. But anyone off the Salesforce platform using the service has to buy a license, which can cost anywhere from $50-$100 per user per month. I’d recommend (free) Satisfaction’s help and idea board for businesses with larger audiences.
Salesforce is pushing the platform integration because unlike Pligg, Ideas’ will know who your customers are. The system will integrate with your CRM account to let only those users in.
The concept is pretty straight forward and a bit more exciting than a straight idea forum. Yahoo has even launched a similar product for their own use. On Salesforce Ideas Users can post product ideas to a moderated board, which everyone can promote or demote up and down the board. The most popular ideas, based on the frequency of promotions over a period of time, make it to the top of the board. Attached to each idea is a discussion thread, where members can leave comments building on the idea.
Salesforce claims to have used ideas on the board to improve their product, and even drive ideas for some AppExchange startups (AppExtremes, Appirio). After a year, their board has about 13,000 users, 5,000 ideas, and drives 100K pageviews per month. Dell runs an instance of the board on Dell Idea Storm, which it credits with the idea to pre-install the Ubuntu Linux operating system on select consumer desktops and notebooks in the U.S, UK, France and Germany.
BuzzLogic Launches Innovative Advertising Platform - Combining Buzz and Ads
Tonight they launch what I believe is an excellent addition to their service offering. When a company uses the BuzzLogic monitoring service, they can track who is talking about their product/service (the influencers and the conversations) and monitor the buzz. BuzzLogic has their own ranking systems and provide a more rounded view on what's going on. Just because a blog is ranked 1st for a specific term/category does not mean they will rank the same across any topics they cover. I like this because it allows their clients to see everyone who is speaking about a specific product, not just what some top x list says.
Their new offering is an advertising platform build on top of Google AdSense with other ad networks coming in the near future. The idea is simple in description: once you find out which blogs are talking about your product, you want to advertise your product on those sites to reinforce the message. The actual ad creation process is the same as with AdWords, actually it's exactly the same except it's in the BuzzLogic framework. The real difference is the site targeting. You use the BuzzLogic service to select the sites based on the analysis you have completed. Then you buy ads on those sites. You can see a sample screenshot of the pre-AdWords piece below.
I asked about sites that aren't using Google AdWords and basically those sites won't be available for purchase. As I noted above, more networks are coming soon they tell me. What I don't know is if a site has site-targeting off, what happens. I have site targeting off but would like to be included in the ad buys.
It's an interesting way to "join the conversation" - it's not as effective as actually joining the conversation in comments and reaching out to the writer, but it is a way to get a message out to specific sites discussing a specific product or service.
If you remember back to when the iPhone dropped price and Nokia had some keyword buys, this tool would work well for that type of ad purchase - Nokia could select the blogs that are influencers around the iPhone and get quick access to their readerbase.
One of the quotes they sent over after our conversation comes from Lending Club, a company covered many times on CN. Renaud Laplanche, founder and CEO says, "Social media is becoming the go-to place for our potential customers to learn about Lending Club as they seek advice and information regarding personal finance. BuzzLogic makes it possible for us to target our advertising placements in association with those personal finance conversations, creating a greater value in our advertising spend."
Again, this should be viewed as a complement and not a replacement to joining the conversation. But it is a powerful complement.
Here is a sample of the interface for selecting the "influencers":
Attributor Launches Service to Track Copyright Infringement Across the Web
Attributor was founded in 2005 and has raised $10 million from Sigma Partners, Selby Ventures, Draper Richards, First Round Capital and Amicus. The enterprise version of its service launches today, although it has been testing it with Reuters and AP for about six months. The enterprise service will cost anywhere from tens of thousands to hundreds of thousands of dollars per year (a more limited self-serve version for bloggers and smaller publishers could cost as little as $6 or $7 per month, and will launch in 2008). CEO Jim Brock gave me a demo of Attributor last week in the lobby of the Waldorf Astoria.
Attributor is already indexing 100 million Web pages a day (15 billion total so far), but it is not a keyword index. It looks for bigger blocks of content. Right now, it can handle only text. Images are in beta. And video matching will go into beta early next year. If you are a publisher that is a customer of Attributor, it ingests all your content and comes up with matches. Attributor splits up the world between sites that exhibit extensive copying (more than half of an article, for instance) and just some copying. It shows which sites have linked back to the original source and which have not. "Often, that's all they want—a link," says Brock. Below is a typical dashboard view of what a customer would see. In this case, the content from People.com is being analyzed (based on its feed). Of the 265,000 matches, 103,000 don't link back to People.com.
Attributor also shows which sites generate the most traffic, which are supported by ads, and which ad networks are making the most money off of your content across the Web. Of the sites that copy People.com extensively, for instance, 55,000 are supported by ads. "This becomes a billing engine at some level,"says Brock. But rather than go after each offending site, he thinks that Attributor's data will give media companies leverage against Google and other ad networks. "If I am a big content producer," reasons Brock, "and I can identify all the pages with Google AdSense, my conversations at that point is with Google." They could ask Google to ban the offending sites from AdSense or, better yet, to cut them in on some of the advertising revenues associated with their content.
A case in point is what is going on with music lyrcis on the Web. The term "song lyrics" is one of the most popular searches online. In a study just released today, Attributor scoured the Web for the lyrics of 14 of the songs at the top of the Billboard charts. It found 1,524 copies, mostly on lyrics sites, social networks, and blogs. The only site that has actually bothered to cut licensing deals with the record labels for these lyrics is Yahoo Music, yet in all Google searches (and even 81 percent of Yahoo searches) other sites outrank Yahoo Music when it comes to finding the lyrics for these 14 songs. Of those sites, 57 percent were supported by ads (mostly AdSense) for ring tones, concert tickets, and the like. A Google search for the lyrics to the Rihanna song Umbrella (pictured above) shows how much AdSense is powering the lyrics Websites.
It's not just lyrics. In another study evaluating 215 recipes on Epicurious, Attributor found 3.959 copies, 65 percent of which did not link back to Epicurious, and 56 percent of which were ad-supported sites. More than half of the copycat sites ranked higher in searches than Epicurious itself. I asked Attributor to run a search on some of my TechCrunch posts. One reporting some early details of Google's OpenSocial project (codenamed Maka-Maka) was the 15th most copied post on TechCrunch since June, when Attributor started monitoring our feeds. (This Hulu post was the most copied overall, being copied 572 times).
For the Maka-Maka post, Attributor found 243 copies, with 200 of those taking more than 80 percent of the text. Fewer than 40 percent actually linked back to the original post (you swine!) and 79 percent had ads on the pages. And this is just for one post. I won't actually link to the offending sites—you know who you are so cough up those links—but here are some screen shots (highlighted portions are copied verbatim from TechCrunch—at least one takes our entire feed, reposts it with AdSense ads, strip out names of the authors, and does not link back to TechCrunch):
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