TechSmith Jing - Free Screen Capture with Screencasting Software

from Digital Inspiration by Amit Agarwal

TechSmith, developers of SnagIt and Camtasia Studio, today released a new screencasting cum screen capture software that works both on Mac and Windows XP / Vista. And this is probably the first product from the TechSmith headquarters that's completely free.

Jing is designed for instant computer screen movies and image captures - a small yellow bubble floats on edges of your desktop - hover your mouse over the bubble and click the capture button.

You can select any rectangular areas of the screen, decide whether you want a static screenshot or a movie, and hit the record button - the graphic is saved as a PNG image while the movie will be saved as a SWF Flash file. During the record process, everything else is dimmed which I think is a very good design.

You can either leave the recording on your hard-drive or upload them to Screencast.com via Jing itself. [Screencast.com is like the YouTube of Screencast videos]

The most useful feature of Jing is history (quite similar to Plasq Skitch) - every movie or screenshot captured via Jing is always accessible through the history window as a thumbnail. Deleting a capture deletes it from your History as well as Screencast.com if it has been shared.

While the Jing installer is a mere 4 MB, you have to installed the .NET 3 framework to use this sofware (and that weighs around 28 MB.)

Jing Project | Jing blog | Thanks Betsy | Screencasting Fans on Facebook

If you don't own Camtasia, you can consider Jing for creating short screencast videos in Flash which can then be embedded in blogs or shared online through Blip.tv (yes, Blip accepts Flash files).

While there are no hints if Jing will always remain a free utility, it does signal that the Mac Screencasting community may soon be blessed with a Mac version of Camtasia and SnagIt.

Related: Screencasting Software Guide, Screen Capture Software

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OECD Report: In US Broadband Is Really Expensive

from GigaOM by Om Malik

OECD just released their telecommunications outlook report (PDF link), which is one monster of a document, that can take up an entire weekend. There will be a longer post sometime this weekend, but for now little nugget: US broadband in terms of prices is not exactly the cheapest, which is typically what you should expect when the market is a duoply.

Using the monthly subscriptions, the cheapest broadband plan, according to OECD is available in Sweden: $10.47 a month. US comes in fourth at about $15.93 a month, which is hardly a surprise given cheap DSL offers from Bell Operators. However, price per megabit per month is where US is woefully behind other countries. In Japan consumers pay 22 cents Mbps per month, which Americans pay $3.18, about 15 times that. US ranks #13 by prices.

The worst comparison is in the newest and shiniest broadband technology: Fiber. In Japan NTT residential connection (100 Mbps down/up) costs $49 a month. In US, Verizon FiOS (30 megabits down/5 megabits up) costs $191.20.

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Advertisers disappointed with Facebook's CTR

BizReport : Social Marketing : July 16, 2007

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads?

by Helen Leggatt

Earlier this year the Valleywag blog reported that media buyers saw Facebook as a “truly terrible target”. At that time they were experiencing click-through rates of just 0.04 percent. Around the same time, GigaOM’s Robert Young commented that, “Word on the street, Madison Avenue that is, is that advertisers who have experimented and bought ads on Facebook are universally disappointed with the results.”

It would appear that not much has changed in the intervening months. A recent entry on the Reach Students blog expresses disappointment at their recent Facebook flyer campaign for which, coincidently, they also only managed to achieve click-through rates of around 0.04 percent.

Lots of reasons have been put forward as to why the click-through rates are so low. Some believe that a high number of tech-savvy students on Facebook are using ad-blockers and some that the younger generation are good at ignoring commercial messages.

However, while Myspace and other community networks are all about content, Facebook is more of a communication tool, like IM or a closed forum for friends. On MySpace users spend time browsing through content on various webpages whereas Facebook users spend their time absorbed in dialogue. The difference in user behaviour could well account for the disparate click-through rates, as Myspace has a click-through rate of around 0.1 percent, according to Valleywag.

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The “Secondary Liability” Theory on YouTube/iPhone

Augustine: this is why I have put Flickr on PictureSandbox on hold for now

from TechCrunch by Michael Arrington

CNET found someone to complain that the copyright on their content is being infringed by YouTube, and speculates that Apple may have liability too because they are showing YouTube videos on the iPhone.

While copyrighted material can certainly be found on YouTube, winning a case against them for copyright infringement is much harder than it looks. YouTube is protected by the Digital Millennium Copyright Act which, among other things, protects sites like YouTube from the actions of its users. Copyright holders are left with filing a notice with YouTube to pull their content down (which they will do), or trying to prove that YouTube moved outside of the safe harbor under the Act.

Viacom and other are trying to do exactly that, and are playing a $1 billion game of poker with Google, YouTube's parent company. But to add Apple to the mix, who simply show YouTube content but do not host it on their servers, adds a whole additional layer of legal complexity to the case. And it drags another war-ready litigation team to your front door. My guess is all of these hurdles will protect Apple, and we won't be seeing any litigation over their integration of YouTube into the iPhone any time soon.

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The Latest Harry Potter Book Hits BitTorrent

from TechCrunch by Duncan Riley

Harry Potter and the Deathly Hollows, the latest and last of the wildly popular Harry Potter books that is due to go on sale this weekend, has hit BitTorrent. Various torrents of the novel consist of photographed pages (as above) with reading quality that isn’t perfect, but for desperate fans readable enough. Whilst the validity of the hype surrounding Harry Potter may be subject to debate, what the leaking of the book does demonstrate is that the days of the mainstream media and publishers strictly controlling the dissemination of information has well and truly past; simply where there is a fan with a will, there is a way.

For educational purposes only, the Harry Potter book can be found by searching The Pirate Bay.

(via Torrent Freak)

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