I'm Excited About These New "Not Like Your" Intel Ads []
The campaign has two major slogans: "our rock stars are not like your rock stars", or variations on the "not like your" theme and "sponsoring the future". The first is interesting, and played out like so:
It's true. What and who is important inside the geek world is not important to the mainstream, always. The portrayal of the geek as a hero does a few things, I imagine. It shows mainstream folks the fantasy of what exactly the geek world worships, in a context they can understand—that of the celebrity—even if they don't understand why its such a big deal. To the geeks, the video is clearly ridiculous, and the slogan lets the viewer know that the company is self aware of that fact. At the same time, the fantasy is brought to life that geeks are rock stars, in their own context, but here they get to taste the pop context, too.
The other slogan, "Sponsors of Tomorrow", is pushed nicely in this "our big ideas are not like your big ideas" video:
There's something about this video, humorous, and friendly, yet pointing out the oddity of the geek world, that reminds me of JJ Abrams' new Star Trek.
The videos, unfortunately do not feature the actual inventors. They said it was to avoid internal politics and fights over who would star, but I really just think geeks don't test that well on camera. Except Woz.
The campaign is Intel's most expensive, and they plan to run it three years, in so many variations, comparing the geek world to the real world equivalent! s, notin g their differences, but ultimately drawing parallels. It also is the first not to talk about Intel's products directly, preferring to let go of the idea that people can understand the technology inside as meaningful, moving towards general brand promotion. It's clever, and entertaining and I like these ads a lot, so far.
The 
I woke up at 3AM last night with my mind racing. The extremely important question that woke me up? How big is the Enterprise's viewscreen? So I decided to do the math.
Using the combined knowledge of the Star Fleet Technical Manual and some screenshots of the episodes, I was able to determine that the screen is a 136-inch display with a 1.73:1 aspect ratio. That's actually smaller than the retina-searing 
But Picard isn't going to be showed up by 21st century technology. His glorious Enterprise D has a 212-inch screen with a 1.92:1 aspect ratio, which is big enough for Riker to jam chairs through while Picard's off in a fantasy land with Whoopi Goldberg. Nice job, Riker.
The display on new-Kirk's ship looks massive, but only because it's so wide. If you're measuring the screen diagonally in display-talk, it's around 326-inches, which is larger in absolute terms than even Picard's screen. It also has a 3.25:1 display ratio, making it wider than most film ratios. But if you're talking pure width, it measures about 26 feet across. Quite impressive.
More than a few Lifehacker readers were probably intrigued when reports popped up about how easy it was to 
It's rare that we get excited over maps, but this idea by graphic designers Jack Schulze and Matt Webb would be great for GPSs, combining 3D, first person and overhead views into one übermap.
Also check out these two similarly themed, 
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