Monday, October 15, 2007

In the Lab: Cleaner Stoves to Stop a Silent Killer

Here's betting you've never heard of one of the world's top ten killers: indoor air pollution. Every day roughly 3 billion people around the world cook and heat their homes by burning biomass such as wood, crop waste, and dung without proper ventilation, and, according to the World Health Organization, the resulting toxic air accounts for a staggering 1.6 million deaths a year — one death every 20 seconds. Indoor air pollution is five times more lethal than outdoor pollution, and its effects range from pneumonia (especially in children) to lung cancer and tuberculosis.

The solution is clean-burning stoves, and a sustainable business plan to get them where they're needed. Enter the Shell Foundation, an independent UK-based charity established by Shell Group (RDS) in 2000. The foundation is partnering with Envirofit, a four-year-old nonprofit with ties to Colorado State University's Engines and Energy Conversion Laboratory, to develop, market and distribute new clean-burning stove technology.

Envirofit's market plan does not rely on donating or subsidies; rather, it relies on consumer-focused market mechanisms to drive demand. The Shell Foundation, itself business-focused, has committed $25 million over five years to bring 10 million clean-burning stoves to the market, with an initial focus on India.

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NEC intros diminutive US110 thin-client PC

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Unfortunately, the wee US110 isn't a full-fledged PC, but it should perform quite nicely as a thin-client machine. Measuring in at just 5.9- x 3.7- x 1.2-inches and weighing 0.77-pounds, this device features a fanless design, 128MB of RAM, 128MB of NAND flash memory, five USB 2.0 ports, a VGA connector, resolution support up to 1,600 x 1,200, gigabit Ethernet, audio in / out and support for RDP5.5 / ICA10.0. Those interested can pick one up at the month's end for around ¥49,000 ($417).

[Via AkihabaraNews]

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Hitachi breakthrough: 4TB disks by 2011


When Hitachi -- the first disk manufacturer to go perpendicular and subsequently break the 1TB consumer disk drive barrier -- speaks about advances in hard disk technology, you'd be wise to listen. Today they're touting the world's smallest read-head technology for HDDs. The bold claim? 4TB desktop (3.5-inch) and 1TB laptop (2.5-inch) drives within the next 4 years. The new recording heads are more than 2x smaller than existing gear or about 2,000 times smaller than a human hair. Hmmm, Samsung may have to update their SSD vs. HDD graph after this, eh?

 

Read

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Nokia's N95 8GB released with a Spider-Man 3 surprise

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Nokia's N95 8GB super-chunk is out for global(ish) distribution today. N95 fans can now take home the larger storage and slightly bigger 2.8-inch (240 x 320) display in addition to the HSDPA, WiFi, A-GPS, and 5 megapixel camera already found in Nokia's existing flagship "multimedia computer." To celebrate the launch, Nokia is pre-loading Spider-Man 3 for Europe and select Middle Eastern and Africa countries. The tie-in? Wait for it... "The Movie sees Spider-Man's suit turn jet-black and enhance his powers and, in its latest incarnation, the Nokia N95 has undergone a similar transformation to emerge as the Nokia N95 8GB." Riiight. Hitting retail today for €560 (about $794) pre-tax and pre-carrier subsidy.

Read -- N95 8GB says "Ship Me!"
Read -- Spiderman 3 bundle

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Sunday, October 14, 2007

Supply Side Economics Fail Music Industry Again

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The latest brainwave from the besieged music industry is the proposal to offer free music to end users via the Total Music brand. Spawned by Universal Music, Total Music looks likely to sign the big four record labels and a range of smaller firms as well, with Sony BMG on board and Warner Music looking as it will be as well.

Free is the ultimate selling point in market side economics, because ultimately you can't beat the opportunity cost of zero. But here's the catch: Total Music may market itself as offering free unlimited music, but it's not really free, the cost is just hidden. That cost: $90 per device for access to Total Music, based on $5 per month over 18 months (the figures Universal are using). In our above example Microsoft has decided not to absorb the $90 Total Music charge but has instead added it to the price on the 4gb Zune, taking the total price to $239. Which would you buy?

In the Zune example Microsoft may embrace the Total Music model and subsidize the subscription costs. Say that Microsoft split the difference and the Zune went from $149 to only $194, it's a better figure but it's still $45 more that the iPod. Could Microsoft absorb the whole price? Unlikely; after all why would it willfully hand over $90 of a $149 product, which we presume would certainly destroy Microsoft's product margin on the Zune, and could even make each sale a loss.

I've used Microsoft as an example but it could be any company with a music player that isn't Apple. Universal is looking at targeting anything that plays music, so aside from MP3 players you could be seeing this hidden cost built into mobile phones, media streaming devices and perhaps even computers.

I should note that some people like their music legal and will pay a premium, but given a $90 price difference this is unlikely to be a majority of buyers, particularly when the iPod offers legal options as well, options that are a choice and not an imposed upfront cost to the buyer.

The music industry may talk about free music, but all it is doing with Total Music is shifting the point in which the consumer pays to one that isn't nearly as transparent as iTunes.

More details at CrunchGear.

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