Tuesday, June 05, 2007
Google and Salesforce Tightly Integrate Adwords Products
There’s been a lot of speculation about Salesforce and Google lately. Tomorrow the two companies will announce a marketing and distribution alliance that will tightly bind Google Adwords to existing Salesforce tools that track sales from online advertising.
Salesforce and Google will be starting an extended partnership encompassing marketing and distribution of their products across 43 countries. It will begin with the integration of Google Adwords and Salesforce’s lead generation tools into a new application called “Group Edition”, available here. Group edition replaces Salseforces earlier version Team edition.
Group Edition will enable Adwords users to track Adsense referrals to their site and build up a customer profile based on a the data a user enters into a site and their navigation path. Businesses will handle their Adwords campaigns through Google, as usual, but Salesforce takes over from there. When potential customers click through to the businesses site, Google tells Salesforce what search terms brought the user to the page and where they navigate throughout the site.
It is our understanding that the technology behind the salesforce side of the deal comes from Kieden, an company that they acquired late last year.
Site owners can also drop “web lead forms” onto the site, which can collect any other customer information (names, email, phone numbers) and bundle it into customer profile. All of this data is enumerated on a dashboard view, which you data on lead generation, sales, and growth. As with any other Salesforce application, users will also be able to mash up the data with other AppExchange Apps. The application will cost $600 for 5 user accounts and come with $50 of Adwords credits.
Posted by
Augustine
at
3:48 PM
Labels: adwords, salesforce
Private equity buying big piece of Nextag
from GigaOM by Om Malik
Having snapped up whatever there was to buy in the brick and mortar world, the private equity investors are now turning their attention to technology sector. Cadance has been linked with big private equity money. Add comparison-shopping engine Nextag to the list.
Some private equity investors, one of them rumored to be Providence Equity Partners, are looking to buy 66% of Nextag for between $1 and $1.2 billion. Of course these are all rumors for now, and while contacted Nextag, we are yet to hear back from their press relations department.
Nextag is said to be doing about $200 million in revenues, with a lucrative mortgage and other lead generation business being the rocket that is driving the company. Internet giants for example – have taken out its peers – MySimon, PriceGrabber, Shopping.com and Shopzilla. Comparison Engines has a great overview of the market so far and news about this deal.
Posted by
Augustine
at
7:58 AM
Labels: comparison engines
Video of tot solving Rubik's Cube
Posted by
Augustine
at
7:44 AM
Labels: rubik's cube
RIAA and Universal accused of extortion
In a new Tampa, Florida, case, UMG v. Del Cid, the defendant has filed the following five (5) counterclaims against the RIAA, under Florida, federal, and California law:About time.1. Trespass
2. Computer Fraud and Abuse (18 USC 1030)
3. Deceptive and Unfair Trade Practices (Fla. Stat. 501.201)
4. Civil Extortion (CA Penal Code 519 & 523)
5. Civil Conspiracy involving (a) use of private investigators without license in violation of Fla. Stat. Chapter 493; (b) unauthorized access to a protected computer system, in interstate commerce, for the purpose of obtaining information in violation of 18 U.S.C. § 1030 (a)(2)(C); (c) extortion in violation of Ca. Penal Code §§ 519 and 523; and (d) knowingly collecting an unlawful consumer debt, and using abus[ive] means to do so, in violation of the Fair Debt Collection Practices Act, 15 U.S.C. § 1692a et seq. and Fla. Stat. § 559.72 et seq.
