Transparency comes to cars
Rick points us to this article about a Saturn initiative. You'll be able to test drive the competition at the Saturn dealership.
Brilliant.
a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Rick points us to this article about a Saturn initiative. You'll be able to test drive the competition at the Saturn dealership.
Brilliant.
Posted by
Augustine
at
2:51 PM
Labels: seth godin
Google is looking to help web applications get offline, releasing a new Gears open source project. At a demonstration, today it is releasing a version of Google Reader that works offline via a manual sync.
Google Gears is a developer release with new JavaScript APIs for data storage, application caching, and multi-threading features, the company says. In a demo today at headquarters in Mountain View team members said it should work for everything from spotty Internet access to total offline status. They said Google applications like Gmail would be a natural extension, whereas applications like search would not make sense.
Google is looking to start an industry standard and has brought Adobe, Mozilla, and Opera in to support the project. It is looking to outside developers to explore the capabilities of the tools. The announcement comes on the eve of a worldwide developer day, where Google is also announcing a Mashup Editor as well as one million downloads of its Google Web Toolkit.
You can screen capture either the visible portion of the webpage or the entire webpage even if extends several folds. Very handy for saving snapshots of webpages (like an ebay paypment receipt) or for creating thumbnail images of your websites for MyBlogLog, Facebook or other services.
Picnik Firefox Add-on | Picnik.com
The Picnik Screen capture extension is Firefox only but here are some screen-capture options for IE. And some more Firefox extensions for taking screen capture of websites and HTML web pages.
Posted by
Augustine
at
2:23 PM
Labels: screencapture
This is a good time for site owners and bloggers as they do not have to invest in expensive web analytics software for tracking and analyzing visitors to their websites.
We now have tons of interesting options like Statcounter, Sitemeter, Google Analytics, FeedBurner or even MyBlogLog that will help you understand how visitors are discovering your site and how they are using it.
Abundance of choices can be overwhelming for must users so we'll help you compare and pick the best site statistics package for your website.
SiteMeter and Statcounter - This is the most popular breed of web analytics software on the internet that you will find included in the maximum number of websites today. Both the services are similar in nature and very reliable.
They will help you track where the users are coming from, what keywords they have used in the search engines, how long they stayed on your site, physical location on the Google Map, what browser they're are using, etc.
I somehow prefer StatCounter over Sitemeter since Statcounter allows you to track the activity of last 500 visitors while Sitemeter limits that to 100 visitors. Second, Sitemeter is always visible on the webpage while Statcounter offers an option to hide the tracking icon from web pages.
103 Bees - Like MyBlogLog, this tool also has a very specific purpose - it will analyze the traffic that is reaching you from search engines like Google or Yahoo - you will know the search phrases / keywords that internet users are typing in the search boxes before reaching your website. [a dream come true from SEOs]
While such data is available through all other web stats software, 103 Bees is fast, uncluttered and less complicated for an average user. One simple report will help you analyze and build upon your organic search traffic.
MyBlogLog - MyBlogLog is famous for tracking outgoing traffic in near real time - it will show hyperlinks that your visitors are clicking to leave the website. A neat way to learn about stuff that's currently hot and popular on your website.
You can also use MyBlogLog to track Adsense clicks - it won't tell you the specific Google Ad that the visitor clicked to exit the site but you'll know what Ad formats are receiving the maximum clicks on your website.
The basic free version of MyBlogLog should be good enough for most users. [Track MySpace Profile Visitors]
Google Analytics (formerly Urchin) - This Google goodie is absolutely free, generates beautiful charts and also offers several unique features.
With Google Analytics, you can invite users to view your site statistics in read-only mode, track file downloads from your website, have daily reports sent to your email address in PDF or Excel formats, track external links that visitors are clicking to exit the website and more.
Google Analytics is clearly the most comprehensive visitor tracking software recommend for all sites since it even preserves historical analytics data which is quite essential for measuring the performance and improving the website rankings.
Awstats - This is not exactly a web analytics program but a log analyzer that extracts data from raw server logs and converts them into more meaningful reports that are pretty easy to understand.
Awstats is not for users of Blogger, Geocities, Wordpress.com or Googlepages since these free services do provide access to visitor logs. Instead, the program is for people who are self hosting their websites and have control over logfiles.
While Awstats will not provide real-time traffic data for your site, it saves you from embedding that Javascript snippet in your webpages which sometimes increase the webpage loading time. And it can help you track non-HTML content like favicons, images, etc that are consuming your site bandwidth.
FeedBurner - This wonderful RSS company which will soon become a part of Google, does provide a free a blog statistics tool that is integrated with your FeedBurner account.
While you get the standard details from FeedBurner site statistics, the advantage here is that one service is keeping track of your blog audience as well as RSS subscribers. That makes life a bit simpler.
Concluding Thoughts
If you have relatively low traffic and want real time stats - go with Statcounter. It also provides an HTML version of tracking code for tracking sites that do not permit Javascript (like Flickr, MySpace, etc)
If you have a large site with fairly high traffic, get Google Analytics. There's a small learning curve involved but you'll absolutely love this software once you master it.
Finally, if you have hosted the site yourself (say on DreamHost or Media Temple), install Awstats package and setup a cron job that runs at midnight daily. You will be amazed to see the detailed visitor reports that popup on your screen every morning.
Posted by
Augustine
at
2:20 PM
Labels: site stats
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.