Rockefeller Center Christmas tree goes LED
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a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
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9:44 PM
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9:43 PM
Continue reading Sarcos' military exoskeleton becomes a frightening reality
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9:33 PM
Posted Nov 26th 2007 4:34PM by Darren Murph
We've heard our fair share of promises when it comes to embeddable micro-projectors, but it sounds like the gears may actually be turning in the race to crank out cellphones, PDAs and other handheld gizmos with integrated PJs. Displaytech, best known for its LCOS microdisplays, announced today that it is hooking 13 companies up with Ferroelectric-LCOS (FLCOS) displays that can be used in uber-small projectors within diminutive devices of all flavors. Unfortunately, no word was given on exactly what companies are placing orders, but Displaytech did admit that it expects to see "a number of ultra small projectors containing its FLCOS panels to be demonstrated at CES." We'll be on the lookout. [Image courtesy of Displaytech]
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9:11 PM
Arn over at Macrumors points out this cool story of an iPod Touch ad being run by Apple. The thing is, it was made by Nick Haley, an 18-year old student, inspired by "Music Is My Hot, Hot Sex" by CSS. Nick was flown in to the LA offices of TBWA/Chiat/Day to do a HD version of the spot. UPDATE: Apparently this was in a Zune ad first. [NYT via Macrumors]
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Augustine
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10:03 AM
Mid-Tex Cellular systems out of De Leon, Texas is currently running both GSM and CDMA network using a software-based radio system on nine of of their cellular towers. Because the Vanu, Inc. designed software can be upgraded easily, there is no need for costly new hardware when supporting new or incompatible networks. If this technology is widely adopted, cellphone carriers will be able to upgrade and adjust to new standards more cheaply and users will see bigger, better, and possibly cheaper coverage.
Currently, Vanu is looking to expand their business outside of Texas with 200 towers set to go up in Alaska. They have also announced a prototype of a "femtocell" device —a base station of sorts for a single house or office. The plan is to use the device with the 700-MHz spectrum band that is coming up for auction from the FCC in January 2008. [Wired]
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8:41 AM
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9:35 AM
This is probably the first time the word "sexy" has ever been used to describe a washing machine—but this concept piece from designer Simona Luculano is definitely worthy of such an adjective. Unlike traditional washing machine eyesores that must be hidden in a garage or behind sliding doors, the Flexible Distance washing machine could actually be used as a decorative piece.
Plus, it is as functional as it is attractive, with touch controls on the outer ring of the wash well and an LCD screen on the lid to monitor the progress of your crusty underwear. It even conforms to low power and water consumption standards—or at least it would if it ever made it into production. [Yanko Design]
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Augustine
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10:33 PM
This is why a managed SDK with sandboxed apps like the one Jobs proposes for February is going to be a lot better than opening up the device outright, like it or not. Since this is a hack done via a website, it's likely the 1.1.1 TIFF exploit that can be patched by a) installing Apple's 1.1.2 patch or hacking your 1.1.1 iPhone using the Jailbreakme.com installer website. The guy runs all this on a LAN, knowing IPs, but it wouldn't be hard to have malware ping home, either. Nothing to scoff at, but also not surprising given the unofficial nature of the apps developed so far, and maybe nothing to freak out over. [FC via CrunchHickey]
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Augustine
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10:31 PM
If Wal-Mart's recently released $200 PC sounds like a potentially great deal but you're not sure about ditching your current operating system for the inexpensive, Linux-based Ubuntu box, head over to the developer's web site and download the bootable gOS LiveCD (or rather DVD, at 728MB). The gOS operating system sports an emphasis on web applications, with desktop shortcuts to tons of Google Apps, Facebook, Wikipedia, and other webapps built directly into the desktop. If you've given gOS a try, let's hear how you like it in the comments.
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Augustine
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8:05 AM
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.
Christmas has become a holiday about shopping, not about giving. Case in point: the $100 gift card, now available from banks, from stores, even in a rack at the supermarket.
Last year, more than $8,000,000,000 was wasted on these cards. Not in the value spent, but in fees and breakage. When you give a card, if it doesn't get used, someone ends up keeping your money, and it's not the recipient. People spent more than eight billion dollars for nothing... buying a product that isn't as good as cash.
Along the way, we bought the story that giving someone a hundred dollar bill as a gift ("go buy what you want") is callous, insensitive, a crass shortcut. Buying them a $100 Best Buy card, on the other hand, is thoughtful. Even if they spend $92 and have to waste the rest.
The interesting thing about stories is that the inconsistent ones don't always hold up to scrutiny. Consumer Reports and others are trying to spread a different story. One that sounds like this:
Gift cards are for chumps.
If enough people talk about this new story, people will be embarrassed to give a gift card. It's a waste. It's a scam. It's a trap for the recipient.
The irony is that the gift card companies could easily spend, say, half the profits and create a wonderful, better story... where every $100 gift card also generates two or three dollars for a worthy cause. That would resonate with a lot of people... But I think it's unlikely.
If I were a creative non-profit, I'd start marketing alternative gift cards. They would consist of PDF files you could print out and hand over to people when you give them cash. It could say,
"Merry Christmas. Here's your present, go spend it on what you really want. AND, just to make sure we're in the right holiday spirit, I made a donation in your name to Aworthycause."
Stories come and go. It's up to marketers to spread the good ones.
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Augustine
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6:01 AM
Leave it to a 22-year-old college student to develop what could be the best thing to happen to beer in centuries. The device, dubbed Huski, has a cooling capacity that is almost four times greater than regular ice. Plus, Huski won't water down your drink, and it is completely portable.
The inventor, Kent Hodgson, describes the science behind the device thusly:
"You have plastic cooling cells which are pressed down into the dock which houses the liquid carbon dioxide. The liquid CO2 expands and is pressurized into dry ice in the base of the cooling cells ... in a moment."
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Augustine
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5:59 AM
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.