Dr. Augustine Fou's Online Scrapbook

Monday, June 25, 2007

The Facebook Problem

from A VC by Fred

Brad Feld has a post up where he talks about The Facebook Problem. Brad sees an emerging problem for those who are developing apps for Facebook and says:

It seems like Facebook could easily turn on CPM based ads on all of the Facebook apps pages and do a revenue share with the application developer. Suddenly, the application developer would get paid for the massive new page views they are getting (as would Facebook), and Facebook would create a real incentive for the publishers to stay with their apps and grow them.

In the absence of this, Facebook is going to need to address the “value to the apps developer” quickly, before some of the larger apps vaporize due to the developer saying “I’m not willing to keep paying for servers and bandwidth.” I can think of a couple of other approaches here, including Facebook building an in-the-cloud infrastructure for their developers that they make available to one’s that reach a certain level of popularity. But - the straight “we’ll make more money and share it with you” seems the most logical approach to me.

I see a different Facebook problem. Invite overload and application noise. I cannot keep track of all the invites I am getting, both the standard invites and the application invites. And what's worse, I can't keep track of all the applications that all of my friends are using.

We all know I am not the Facebook generation. So maybe I am just not capable of dealing with this level of social networking. But I bet that many of the members of the Facebook generation are secretly wishing for the old Facebook where it was more about them and their friends and less about being a social operating system.

The comments to Brad's post have a few such examples. Since there are a bunch of members of the Facebook generation who read this blog, please tell me what you think.

Thieves take off with $50,000 worth of cellphones

from Engadget by Conrad Quilty-Harper

The anecdotal evidence for a spike in electronics robberies is piling up, with the latest high profile robbery netting the thieves $50,000 worth of cellphones from a T-Mobile store. Three armed men walked into the store in Fort Bend County in Texas on Thursday, and demanded the "good phones" from the store's safe and the tapes from the CCTV. Staff were tied up, and the thieves deposited the phones into black plastic bags and walked out. Unfortunately for the robbers, T-Mobile keeps a good track of its inventory, and can identify any of the phones if they turn up on the network (meaning that the $50,000 sticker value is much lower on the black market). Crime doesn't pay, especially when your stolen goods can be tracked. [Via textually]

Visa Taps Aspiring Filmmakers for “Life Takes” Campaign

Augustine: never before has there been such interest in and acceptance of good consumer-generated media

Visa has extended its "Life Takes" campaign since ads broke during the 2006 Olympic Games in Torino, Italy

Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.

Visa is working with the 48 Hour Film Project (48HFP) for the "Life Takes" Invitational contest that will give the winner an audience with ad execs and a $10,000 prize. Since Visa will have rights to all the films entered, it could use them in future advertising or promotions, but has not announced plans to do so.

The two will invite 30 filmmaking teams to create a short film that shows their interpretation of Visa's tag line, "Life Takes." Each team gets a $500 Visa gift card for expenses.

Filmmakers have 48 hours to create a seven-minute film or video from start to finish—casting, writing, producing, directing, editing, adding music, and getting equipment.

A panel of Visa execs and advertising and entertainment professionals will judge the entries in September. The three top films will be showcased at an awards event in San Francisco. Second prize is $5,000; third prize is $2,500. Media agency OMD handles the invitational contest for Visa

48HFP has been promoting the competition this month at its 2007 tour stops in San Francisco, New York and Los Angeles. The international tour began in March and runs through August, traveling to 55 cities, where teams spend one weekend making a film from start to finish.

48HFP is expecting more than 1,500 48 Hour film teams to make films during the 2007 tour. The grand-prize winner will also receive a $7,500 gift card, courtesy of Visa.

Susanne Lyons, chief marketing officer Visa USA, said the credit card company was eager to see how these talented individuals interpret the campaign and "reinforce the various ways that Visa empowers consumers to do what they want to do, need to do and never thought possible."

Visa launched "Life Takes Visa" in February 2006, its first new tag line in 20 years (Promo Xtra, Feb. 8, 2006) . TBWA/Chiat/Day handles the advertising.

Since the launch, the "Life Takes" campaign has been featured in a "live art" billboard execution in New York City, in popular video games and the latest refresh of Hasbro's iconic The Game of Life.

Saturday, June 23, 2007

Preview CSS in IE 6 and Firefox simultaneously with CSSVista

from Lifehacker by Kyle Pott

Windows XP only: Freeware app CSSVista offers side-by-side live previews of CSS (cascading style sheets) code in Internet Explorer 6 and Firefox simultaneously.

CSSVista is a three-paned editor—one window is a CSS editor, one window the IE 6 preview, and the third is the Firefox preview. Although Microsoft released Internet Explorer 7 ages ago, boatloads of users are stuck with IE 6. Unfortunately, the rendering engine for IE 6 is an odd bird requiring lots of special attention from developers—especially when it comes to creating cross-browser compatible websites.

CSSVista requires the .NET 2.0 runtime and, despite the name, is a free download for Windows XP only.

CSSVista [Site Vista]

ChipIn Empowers Micropayments On Facebook

from TechCrunch by Duncan Riley

ChipIn, a free widget based service that enables users to collect money has launched a Facebook application that brings micropayments to Facebook.

ChipIn on Facebook supports existing Facebook events or can be used separately with ChipIn created events. Creation of new “ChipIn’s” is simple, the ChipIn Widget can be customized using photos from a users Facebook account and each ChipIn can also be promoted directly to Facebook friends.

We covered Lending Club, the exclusive Facebook P2P lending service on June 20; ChipIn is at the other end of the spectrum targeting micropayments, yet together they demonstrate the continuing growth of finance on Facebook. There is any number of new Facebook applications being launched daily, and whilst many provide a wow factor and are useful, not that many to date have a real world financial use. It’s not too farfetched to imagine ChipIn being used as a political or charity fundraising tool on Facebook in the near future.

Apple passes Amazon to become the #3 US music retailer

from Engadget by Nilay Patel

Things must seem pretty rosy in Cupertino -- just a week before the mega-hyped launch of you-know-what, market research group NPD's quarterly survey shows Apple has passed Amazon to become the third biggest music retailer in the US. This isn't the biggest of surprises, since Steve himself predicted that the iTunes Store would overtake Amazon at the Showtime event back in September, but the leap to #3 is a little unexpected, since Apple also outpaced Target last quarter. iTunes is now rocking a 10% market share, just behind Wal-Mart at 16% and Best Buy at 14%, and while we don't expect to see it pass those two giants anytime soon, we'd bet that uptick in DRM-free sales has got the iTMS crew at Apple licking their chops.

Friday, June 22, 2007

Linux-powered VoIP uber-phone does WiFi video conferencing

from Engadget by Darren Murph

We're not sayin' we'd put one of these bad boys in our living room or anything, but adorning the board room table with a four-line VoIP phone that sports a built-in 3.5-inch LCD, webcam, and Zach Morris-style handset wouldn't be a half bad use of resources. The SysMaster Tornado M20 uber-phone does a lot more than hold down IP calls, as it also manages to handle video conferencing, IPTV, video- / audio-on-demand, internet radio, voicemail, email / chat / news, and local weather information. This conglomerate even touts a dual-core processor, 32MB of RAM, and 32MB of flash memory, and the integrated Ethernet jack, WiFi, RCA audio outs, and Linux-powered UI are all welcome additions. Of course, we've no idea if you can rig up Tetris on this thing and use the 4, 8, and 6 keys to control your pieces, but it'll only cost you $260 and a tick of your time to find out.

System X: Ross Lovegrove's modular fluorescent lighting

from Engadget by Joshua Topolsky

It's been a long time coming, but someone has finally developed a fluorescent lighting array that isn't completely hideous -- just somewhat hideous. Shakespearian actor (see photo) Ross Lovegrove's diabolically named System X (designed for Japanese manufacturer Yamagiwa) allows for all sorts of interesting and "artistic" combinations of the X-shaped bulbs, permitting large, linked arrangements, or simple, singular set ups... or circles. Truly a minor development in the de-uglifying of offices everywhere.

Perry Ellis gives away cheapo USB flash drive

from Engadget by Joshua Topolsky

You would think that Perry Ellis, a "respectable" department store clothing maker, could afford something half-way decent to hand out to its customers -- but you would be wrong. Like many designer products, after you get through the ornate packaging and custom plastic box, it's just cheap junk from China. In this case, that cheap junk happens to be a 64MB (that's right, megabyte) USB flash drive. Of course, you'll be thanking Perry when you've got a place to store one big Photoshop file. [Thanks, kristofer]

Xcavator.net: Visual Stock Photo Search

from TechCrunch by Duncan Riley

Xcavator.net is a stock photo search portal based on visual search technology.

Xcavator.net provides natural and intuitive interactive search for stock photography providing buyers with a browsing experience based on both visual content and keywords. The key to the visual search capabilities is the portal’s color and image search engines, powered by CogniSign Intelligent Image Recognition Technology.

In laymen’s terms, Xcavator.net offers three types of interrelated search options. Tradition search delivers photos based on tagged keywords and is much the same as others in the stock photography market. Where Xcavator.net gets interesting is in color and image search. Xcavator.net allows color search matching, for example if a stock photograph was needed that matched a brochure or web site in terms of colors, users are able to refine the photo search to those colors by utilizing a color chart or by inserting the exact hexadecimal color into a box. Image search provides similar photos based on a user uploaded image or via a drag and drop of images found in an initial search.

Xcavator.net competes with other visual search sites including Riya, Pixsy and PicSearch. Xcavator isn’t necessarily better than any of their competitors, but different. The color and related search capabilities don’t have the same level of user enjoyment as Riya’s search features do, yet Xcavator.net’s features feel more practical and are definitely more finely targeted at niche stock photo search.

Xcavator.net recently signed a deal with iStockphoto that delivers 1.8 Million images from 38,000 contributors into the Xcavator.net search database. The site comes out of Beta on July 2.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

iChat display sharing removed from Leopard?

from ZDNet Blogs by Jason D. O'Grady

The first Leopard iChat demo video from Macworld Expo in January Apple shows a feature called “display sharing:” Narrator: Screen Sharing lets you remotely observe and control your buddy's display from the other room or another time zone. Initiate a screen sharing session and iChat immediately kicks off an audio chat so that you can talk through simultaneous control of a single Mac desktop. Create Web sites together, make travel plans or review that big presentation. iChat with display sharing opens a whole new world of collaboration possibilities. Curiously display sharing is not mentioned in the Leopard demo video (Apple, YouTube) of iChat from WWDC 2007. The new demo mentions "iChat Theater" but not a peep about "iChat display sharing."...

"I have 250,000 users, now what?"

"I have 250,000 users, now what?" — Craig Ulliott is a web developer in Philadelphia, PA, USA. 3 weeks ago, he built the Where I've Been Facebook application, which lets you create a map for your profile page showing visitors where you've traveled. Cool experiment, right?

Source: Inside Facebook Author: Justin Smith Link: http://www.insidefacebook.com/2007/06/21/i-have…

Thursday, June 21, 2007

killer video search engine (ClipBlast)

from Scobleizer - Tech Geek Blogger by Robert Scoble

I’ve been looking for a great video search engine that includes all the videos that I’ve done. I’ve been to Dabble, Blinkx, YouTube, MeeVee, Truveo, and others. None have all my videos with the latest videos represented. Dabble is pretty close, actually, but Clipblast really blew them all away. Visit Clipblast and search on my last name, or on a topic you know I’ve covered like “Google Reader” to find the videos I’ve done of the Google Reader team. It’s really great.

I just learned about it from Gary Baker, Founder/CEO who is sitting next to me (I put a short video of him up on my Kyte channel, although that was a bit choppy because the Wifi sucks here).

Anyway, here’s the highlights.

1. Their engine has been spidering the video world for 3.5 years. 2. Three million professionally-done video clips with five million additional of user generated clips. 3. The current interface on Clipblast went live in April.

They also crawl engines like YouTube and MySpace and Daily Motion. Blip, Veoh, Brightcove, etc. are all crawled for their latest video.

Stuff they are strong on, according to Gary:

1. News video from local, national, international sources. 2. Video podcasting and video blogging 3. Newspapers that are putting video out, like New York Times and Los Angeles Times. 4. Commercials.

“Our ultimate goal is to get viewers and more views to the video.”

I’ll try it out more, but on a few minutes first look it really is great. What do you think?

Personally this is one I was happy to see before Mike Arrington and the TechCrunch crew. I have a feeling Mike will write about this pretty soon.

Congrats to Jerry Yang

from The Jason Calacanis Weblog by Jason Calacanis

Jerry Yang is taking over as CEO of Yahoo, a move that I think is brilliant. I first met Jerry back in 95 or 96 in Silicon Alley and he was clearly a bright guy. 12 years later, having run Yahoo with multiple management teams, it seems only fitting that he run the show. What this move shows is that--like Facebook, Apple, and Google--the founders are often times the best folks to run the business. Wall Street and investors are too caught up in the "professional CEO" who knows how to "talk to Wall Street" and get deals done. The fact is our business is about one thing: product. That's it. Product wins... nothing else. Google has better product than Yahoo, Yahoo has better product than Microsoft. The peeking order is based on product on the internet because switching costs are zero. Users go to the best product... it is that simple. Really. Example: Google search is clearly the best, Yahoo's is second best. After that you can pick and choose the next three players (MSN, Ask, AOL) since their products are not any better than the first two. Jerry should rebuild the management team to focus on product and forget about hitting numbers for a year or two. The focus has to be on making better products than Google--not an easy task. If you build great product everything else falls into place. Go get 'em Jerry!!!

Green big shots in Cannes

from Yodel Anecdotal by Jerry Shereshewsky

Cannes. The Côte d'Azur. And it is. Very azure. But, Yahoo! (aka Big Purple) is in Cannes this week to turn it from azur to vert. Right. Because, of course, Yahoo! has embraced a major global re-thinking of all matters ecological (purple is the new green, after all). We created a very intriguing little contest aimed at the advertising community in eight countries, with the grand prize being a trip this week's Cannes Advertising Festival for three winners.

What kind of contest, you might ask? Well, it's called Big Shot in Cannes and you can learn more about it (and see the work) here. Since the advertising industry has been abuzz about user generated content, we thought we'd challenge the best minds in our business to create a great piece of communications, on the ecological/green subject of their choice, and do it like a consumer would. No big budgets, no fancy production teams, no boondoggles in exotic locations, and no high-priced celebrity talent.

We got an amazing 165 entries from 10 countries (right, two more than could legally enter) and, with much difficulty, narrowed this list down to 33. Because we generated more than 100,000 viewings of the submitted videos (thanks to JumpCut for putting this together for us), we used viewer feedback plus our own very idiosyncratic perspective to narrow the list for our final judging.

We then sent the final 33 to our 11 top creative judges and, lo and behold, three winners emerged: one from the US, one from Spain, and one from India. We had strong runners up from Australia, France, and Italy too. Check them all out here. Amazing stuff.

Our finalists, Kristin Cahill (USA), Diego Duprat (Spain), and Pranav Harihar Sharma (India) all arrived in Cannes over the last few days. Given that two of them had long and tiring flights, we got them to their hotel room and let them nap. Then plenty of free time to wander around the Palais des Festivals, meet up with friends in the biz, and get ready for their introduction to polite society on Thursday afternoon at the Advertising Community Together (ACT) Pavilion when they'll receive their very own Yahoo! Big Idea Chair. BTW: ACT has an annual traveling exhibition of "socially responsible" advertising from around the world, and Yahoo! has been a proud sponsor since 2006.

That's all the news from La Croisette for today. Somehow I feel virtuous and ready to hug some trees even though we are consuming energy like there's no tomorrow (somebody turn off that TV!). But it's nice to see all the big shots going green in Cannes.

Jerry Shereshewsky
Ambassador Plenipotentiary to Madison Ave.

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