Thieves take off with $50,000 worth of cellphones
a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Augustine: never before has there been such interest in and acceptance of good consumer-generated media
Visa has extended its "Life Takes" campaign since ads broke during the 2006 Olympic Games in Torino, Italy
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.
Visa is working with the 48 Hour Film Project (48HFP) for the "Life Takes" Invitational contest that will give the winner an audience with ad execs and a $10,000 prize. Since Visa will have rights to all the films entered, it could use them in future advertising or promotions, but has not announced plans to do so.
The two will invite 30 filmmaking teams to create a short film that shows their interpretation of Visa's tag line, "Life Takes." Each team gets a $500 Visa gift card for expenses.
Filmmakers have 48 hours to create a seven-minute film or video from start to finish—casting, writing, producing, directing, editing, adding music, and getting equipment.
A panel of Visa execs and advertising and entertainment professionals will judge the entries in September. The three top films will be showcased at an awards event in San Francisco. Second prize is $5,000; third prize is $2,500. Media agency OMD handles the invitational contest for Visa
48HFP has been promoting the competition this month at its 2007 tour stops in San Francisco, New York and Los Angeles. The international tour began in March and runs through August, traveling to 55 cities, where teams spend one weekend making a film from start to finish.
48HFP is expecting more than 1,500 48 Hour film teams to make films during the 2007 tour. The grand-prize winner will also receive a $7,500 gift card, courtesy of Visa.
Susanne Lyons, chief marketing officer Visa USA, said the credit card company was eager to see how these talented individuals interpret the campaign and "reinforce the various ways that Visa empowers consumers to do what they want to do, need to do and never thought possible."
Visa launched "Life Takes Visa" in February 2006, its first new tag line in 20 years (Promo Xtra, Feb. 8, 2006) . TBWA/Chiat/Day handles the advertising.
Since the launch, the "Life Takes" campaign has been featured in a "live art" billboard execution in New York City, in popular video games and the latest refresh of Hasbro's iconic The Game of Life.
Posted by
Augustine
at
6:40 AM
Windows XP only: Freeware app CSSVista offers side-by-side live previews of CSS (cascading style sheets) code in Internet Explorer 6 and Firefox simultaneously.
CSSVista is a three-paned editor—one window is a CSS editor, one window the IE 6 preview, and the third is the Firefox preview. Although Microsoft released Internet Explorer 7 ages ago, boatloads of users are stuck with IE 6. Unfortunately, the rendering engine for IE 6 is an odd bird requiring lots of special attention from developers—especially when it comes to creating cross-browser compatible websites.
CSSVista requires the .NET 2.0 runtime and, despite the name, is a free download for Windows XP only.
Posted by
Augustine
at
9:23 AM
ChipIn, a free widget based service that enables users to collect money has launched a Facebook application that brings micropayments to Facebook.
ChipIn on Facebook supports existing Facebook events or can be used separately with ChipIn created events. Creation of new “ChipIn’s” is simple, the ChipIn Widget can be customized using photos from a users Facebook account and each ChipIn can also be promoted directly to Facebook friends.
We covered Lending Club, the exclusive Facebook P2P lending service on June 20; ChipIn is at the other end of the spectrum targeting micropayments, yet together they demonstrate the continuing growth of finance on Facebook. There is any number of new Facebook applications being launched daily, and whilst many provide a wow factor and are useful, not that many to date have a real world financial use. It’s not too farfetched to imagine ChipIn being used as a political or charity fundraising tool on Facebook in the near future.
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Augustine
at
1:26 PM
Posted by
Augustine
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11:03 AM
Labels: fluorescent lighting
Posted by
Augustine
at
11:01 AM
Labels: whatinhellwastheiragencythinking, whatinhellweretheythinking
Xcavator.net is a stock photo search portal based on visual search technology.
Xcavator.net provides natural and intuitive interactive search for stock photography providing buyers with a browsing experience based on both visual content and keywords. The key to the visual search capabilities is the portal’s color and image search engines, powered by CogniSign Intelligent Image Recognition Technology.
In laymen’s terms, Xcavator.net offers three types of interrelated search options. Tradition search delivers photos based on tagged keywords and is much the same as others in the stock photography market. Where Xcavator.net gets interesting is in color and image search. Xcavator.net allows color search matching, for example if a stock photograph was needed that matched a brochure or web site in terms of colors, users are able to refine the photo search to those colors by utilizing a color chart or by inserting the exact hexadecimal color into a box. Image search provides similar photos based on a user uploaded image or via a drag and drop of images found in an initial search.
Xcavator.net competes with other visual search sites including Riya, Pixsy and PicSearch. Xcavator isn’t necessarily better than any of their competitors, but different. The color and related search capabilities don’t have the same level of user enjoyment as Riya’s search features do, yet Xcavator.net’s features feel more practical and are definitely more finely targeted at niche stock photo search.
Xcavator.net recently signed a deal with iStockphoto that delivers 1.8 Million images from 38,000 contributors into the Xcavator.net search database. The site comes out of Beta on July 2.
Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.
Posted by
Augustine
at
9:46 AM
Labels: iChat screensharing
"I have 250,000 users, now what?" — Craig Ulliott is a web developer in Philadelphia, PA, USA. 3 weeks ago, he built the Where I've Been Facebook application, which lets you create a map for your profile page showing visitors where you've traveled. Cool experiment, right?
Source: Inside Facebook Author: Justin Smith Link: http://www.insidefacebook.com/2007/06/21/i-have…
I’ve been looking for a great video search engine that includes all the videos that I’ve done. I’ve been to Dabble, Blinkx, YouTube, MeeVee, Truveo, and others. None have all my videos with the latest videos represented. Dabble is pretty close, actually, but Clipblast really blew them all away. Visit Clipblast and search on my last name, or on a topic you know I’ve covered like “Google Reader” to find the videos I’ve done of the Google Reader team. It’s really great.
I just learned about it from Gary Baker, Founder/CEO who is sitting next to me (I put a short video of him up on my Kyte channel, although that was a bit choppy because the Wifi sucks here).
Anyway, here’s the highlights.
1. Their engine has been spidering the video world for 3.5 years. 2. Three million professionally-done video clips with five million additional of user generated clips. 3. The current interface on Clipblast went live in April.
They also crawl engines like YouTube and MySpace and Daily Motion. Blip, Veoh, Brightcove, etc. are all crawled for their latest video.
Stuff they are strong on, according to Gary:
1. News video from local, national, international sources. 2. Video podcasting and video blogging 3. Newspapers that are putting video out, like New York Times and Los Angeles Times. 4. Commercials.
“Our ultimate goal is to get viewers and more views to the video.”
I’ll try it out more, but on a few minutes first look it really is great. What do you think?
Personally this is one I was happy to see before Mike Arrington and the TechCrunch crew. I have a feeling Mike will write about this pretty soon.
Posted by
Augustine
at
5:15 PM
Labels: jerry yang, yahoo
Cannes. The Côte d'Azur. And it is. Very azure. But, Yahoo! (aka Big Purple) is in Cannes this week to turn it from azur to vert. Right. Because, of course, Yahoo! has embraced a major global re-thinking of all matters ecological (purple is the new green, after all). We created a very intriguing little contest aimed at the advertising community in eight countries, with the grand prize being a trip this week's Cannes Advertising Festival for three winners.
What kind of contest, you might ask? Well, it's called Big Shot in Cannes and you can learn more about it (and see the work) here. Since the advertising industry has been abuzz about user generated content, we thought we'd challenge the best minds in our business to create a great piece of communications, on the ecological/green subject of their choice, and do it like a consumer would. No big budgets, no fancy production teams, no boondoggles in exotic locations, and no high-priced celebrity talent.
We got an amazing 165 entries from 10 countries (right, two more than could legally enter) and, with much difficulty, narrowed this list down to 33. Because we generated more than 100,000 viewings of the submitted videos (thanks to JumpCut for putting this together for us), we used viewer feedback plus our own very idiosyncratic perspective to narrow the list for our final judging.
We then sent the final 33 to our 11 top creative judges and, lo and behold, three winners emerged: one from the US, one from Spain, and one from India. We had strong runners up from Australia, France, and Italy too. Check them all out here. Amazing stuff.
Our finalists, Kristin Cahill (USA), Diego Duprat (Spain), and Pranav Harihar Sharma (India) all arrived in Cannes over the last few days. Given that two of them had long and tiring flights, we got them to their hotel room and let them nap. Then plenty of free time to wander around the Palais des Festivals, meet up with friends in the biz, and get ready for their introduction to polite society on Thursday afternoon at the Advertising Community Together (ACT) Pavilion when they'll receive their very own Yahoo! Big Idea Chair. BTW: ACT has an annual traveling exhibition of "socially responsible" advertising from around the world, and Yahoo! has been a proud sponsor since 2006.
That's all the news from La Croisette for today. Somehow I feel virtuous and ready to hug some trees even though we are consuming energy like there's no tomorrow (somebody turn off that TV!). But it's nice to see all the big shots going green in Cannes.
Jerry Shereshewsky
Ambassador Plenipotentiary to Madison Ave.
Posted by
Augustine
at
4:10 PM
Yesterday I had the chance to meet the founders of Geezeo, Peter Glyman and Shawn Ward. Based in Red Sox (Boston) land, their tagline is, "Keep the Geez in your pocket." The first thing I picked up on is how passionate and excited they are about their product. This is such an important piece of the success of an idea. So many of the companies who contact me write a basic overview. You need to get up in my face and tell me what your service is, why it's better than the rest and how you are going to kick ass. The Geez'rs did this.
Along with Wesabe, Geezeo was part of a piece in the Wall Street Journal last week. Geezeo wants to be considered an "Online Quicken Alternative" and the product offers a lot of new and innovative options past what Quicken or Money do.
For example, Shawn noted that a large percentage of Americans still have their money in savings accounts making sub-1% in interest. When you sign on to Geezeo, they will make recommendations on how to improve your savings by moving to accounts offering 4-5x more. This can amount to thousands of extra dollars a year. Also, the system will offer you suggestions on reducing your credit card debt by looking at using lower interest rate credit cards.
Their target is the 18-34 age bracket and they have ambassadors for their product at major university campuses around the U.S. I suggested to them that they might look at offering seminars on dealing with credit and how to effectively use student loans. I know when I got to college I was hit with 100 credit card offers and wound up with a large amount of debt quickly. Their seminars will provide two benefits: helping students and getting more subs for Geezeo.
So what is Geezeo? Basically it's a "smart" way of managing your money. I say smart because the system learns as it goes. You aggregate all of your bank account and credit information into the system, and it will smart-tag it as it goes along. You can also tag your items as well and then the system learns from your tagging to apply to other users in the future. Geezeo will also offer suggestions on other accounts that you might want to use to either make more or spend less. This is how they generate revenue by affiliate subs with the banking providers. Check out here, here and here for a more detailed product overview.
My immediate reaction when they said, "Yea, Allen you just give us all of your logins and we take it from there" is about security. With hundreds of startups out there, what faith should I have that either of the following won't happen: a. they will just wipe my accounts clean since they have access or b. that their security model will allow a hacker in to accomplish a. Check out their security overview page for some geez speak on how they protect your money.
We spent 45 minutes discussing security and I feel more comfortable now. I asked them to put together a video overview of the security they are using but basically its secure. They are using CashEdge which powers most of the online banks for authentication and they don't store any of your login information after you create your account. They also compared it to storing quicken files on your laptop and your laptop is stolen which would be worse than if someone was able to hack into Geezeo.
There are also mobile components to Geezeo. While I am not a mobile banker, by the looks of the Citibank ads all over NYC, there is a growing percentage that are mobile bankers. And the young'ns are using it more than ever. They also provide support via a MeeboMe widget.
I think the Geez'rs are smart by going after the college and university demographic. Students typically suck at managing their money and overspending on a daily basis. By using Geezeo they might be able to do a better job which could result in extra pocket money for the bars and clubs. Best of luck to Geezeo, if you have tried the service, please post your thoughts in the comments.
Posted by
Augustine
at
4:03 PM
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.