Levi's intros shiny new cellphones
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a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
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Posted by
Augustine
at
9:28 AM
Labels: digital cinema
Larry has posted an expanded piece about this to his blog, explaining his decision to move on after ten years. He suggests that the open Internet and a culture of sharing and remix will make it easier to fight the bigger problem of corruption.
Lessig inspired me -- his writing and work changed my life forever, and I'm not the only one. It's amazing to see him moving on to tackle this new issue. I'm looking forward to following where he leads.
From a public policy perspective, the question of extending existing copyright terms is, as Milton Friedman put it, a "no brainer." As the Gowers Commission concluded in Britain, a government should never extend an existing copyright term. No public regarding justification could justify the extraordinary deadweight loss that such extensions impose.LinkYet governments continue to push ahead with this idiot idea -- both Britain and Japan for example are considering extending existing terms. Why?
The answer is a kind of corruption of the political process. Or better, a "corruption" of the political process. I don't mean corruption in the simple sense of bribery. I mean "corruption" in the sense that the system is so queered by the influence of money that it can't even get an issue as simple and clear as term extension right. Politicians are starved for the resources concentrated interests can provide. In the US, listening to money is the only way to secure reelection. And so an economy of influence bends public policy away from sense, always to dollars.
The point of course is not new. Indeed, the fear of factions is as old as the Republic. There are thousands who are doing amazing work to make clear just how corrupt this system has become. There have been scores of solutions proposed. This is not a field lacking in good work, or in people who can do this work well.
Posted by
Augustine
at
9:03 AM
Labels: copyright, Creative Commons, Larry Lessig
LinkAt the end of each shift, Li reports the night's haul to his supervisor, and at the end of the week, he, like his nine co-workers, will be paid in full. For every 100 gold coins he gathers, Li makes 10 yuan, or about $1.25, earning an effective wage of 30 cents an hour, more or less. The boss, in turn, receives $3 or more when he sells those same coins to an online retailer, who will sell them to the final customer (an American or European player) for as much as $20. The small commercial space Li and his colleagues work in — two rooms, one for the workers and another for the supervisor — along with a rudimentary workers' dorm, a half-hour's bus ride away, are the entire physical plant of this modest $80,000-a-year business. It is estimated that there are thousands of businesses like it all over China, neither owned nor operated by the game companies from which they make their money. Collectively they employ an estimated 100,000 workers, who produce the bulk of all the goods in what has become a $1.8 billion worldwide trade in virtual items. The polite name for these operations is youxi gongzuoshi, or gaming workshops, but to gamers throughout the world, they are better known as gold farms. While the Internet has produced some strange new job descriptions over the years, it is hard to think of any more surreal than that of the Chinese gold farmer.
See also: Avatars, and the carbon-based meatbags behind them (that's us)
Posted by
Augustine
at
7:38 AM
Posted by
Augustine
at
7:35 AM
Labels: 1TB hard drive
Optimizing your website can be tough business since you can’t “see” your customers online. Analytics packages like Google analytics do a good job letting you see how many visitors are coming and going on your site by tracking every page request. However, another breed of analytics focuses on optimizing how they’re using it, by tracking where visitors click. Crazy Egg, one of these optimization services, now has a new feature “Confetti” that lets you easily see where every visitor clicked on your site and what brought them there. We’ve covered their previous overlay and heatmap features here.
Confetti overlays your site, showing each visitor’s click as a colored dot. The colors stand for the categories you sort the clicks by: operating system, browser, window size, time before clicking, and what search term brought them to the page. It even shows you clicks that weren’t on links, so you know if your users are expecting a link where there isn’t one. You can see the results in aggregate as a bar chart or click on individual dots to find out more information about a particular user. For instance, you can use Confetti to see how users from different referrals behave, and settle the debate over exactly how many of those Digg users click on your ads.
Crazy Egg has been implemented on over 250,000 sites and is free if you just want to track up to 5,000 clicks on 4 pages at a time each month. But if you upgrade to a paid account, you can track more clicks over more pages with real time data. The limited number of clicks tracked may seem restrictive, but analytics from Crazy Egg are meant to run for a short period of time on a specific url to grab a sample of how your users react to design changes.
There are a couple other optimization services out there: Map Surface, ClickTale, and Click Density. Click Density was one of the first services to show each unique click on your site, but Crazy Egg has added a simpler point-and-click interface for drilling into your data.
Crazy Egg is based in Orange County California and has reportedly been in acquisition talks.
Three separate news stories involving numbers this week caught my eye. iLike announced it has now has 6 million registered users and is now adding 300,000 new users a day. Apple’s Safari browser for Windows has now had 1 million downloads. Finally SpaceTime, a 3D browser we reviewed June 5 passed the 100,000 download mark.
All three may not seem obviously related, but there is something they all share: large user numbers.
It wasn’t that long ago that 100,000 users was considered huge for a Web 2.0 related business. Today a small startup such as SpaceTime can gain those numbers in two weeks. 6 million users three years ago would have seemed an impossible dream, and yet iLike joins a long and growing list of Web 2.0 sites with 1 million or more users. Web 2.0 offerings are improving their appeal to a broader audience which in turn is driving growth in the overall market: the Long Tail is getter fatter.
Although this fattening of the Web 2.0 marketplace makes it more difficult to stand out from the crowd, the marginal cost and ROI potential has now improved. Consider the SpaceTime browser. Immediately many would question the need for an alternative browser, yet this isn’t an all or nothing proposition. Every single user of SpaceTime presents a ROI for the company due to search deals. An average SpaceTime user might return $5 per month to the company by clicking on Google ads or surfing eBay; $500,000 per month @ 100,000 users. The figure could be lower or higher, but it’s still a return. Safari will be operating on a similar model for Apple. The need to find appeal has actually decreased as a percentage of the overall market. Conversely the bar to creating a sustainable business hasn’t risen in line with the number of potential users, today startups can achieve with a smaller percentage of the overall market.
From a developers or startups view, the fattening long tail should be seen for what it is: a marketplace that has improved opportunities for smart startups. A bigger marketplace makes today and tomorrow an even better time to build a Web 2.0 business than yesterday. A fatter long tail means that as a whole there will be an increasing number of success stories and sustainable startups, a win-win all round.
Posted by
Augustine
at
4:52 PM
Labels: ilike, the long tail
Mark this word in your mental diaries: Prosumer.
The word is a combination of producer and consumer that perfectly describe the millions of participants in the Web 2.0 revolution.
It’s not a new word, but it’s a word that will become the norm in the coming years. It’s already being used by companies such as Sony to describe users of video cameras.
Earlier in the week, Read/Write Web featured a video from Davide Casaleggio where Prosumer is featured strongly. Video as below, other highlights include world domination by Google in 2050 and Lawrence Lessig becoming US Secretary of Justice in 2020 and declaring copyright illegal. I’ve not been able to get Prosumer out of my head since watching this video so expect it to be dropped regularly in future posts.
Reports that Joost is now talking to hardware vendors about embedding Joost into set-top boxes and televisions will change the market as we know it.
While Joost is generally now regarded as the leader in the television over internet, the market for watching television on a computer remains limited. Sure it’s nice for a lark or good for an occasional break, but as Microsoft has proven with its attempts to bring a computer into the livingroom with Windows Media Center, computers as a focal point for watching television is not a popular idea. Recent reports even have the Apple TV box going the way of the Apple Lisa, straight into the dustbin of failed convergence history.
Joost on an actual TV set without the need for a computer is a different proposition.
Millions of American’s pay for cable television services that require a set top box. Imagine Joost becoming available for free on these boxes, or better still embedded directly into television sets; Joost is currently discussing this very option. Millions of people world wide will be upgrading to next generation BlueRay and HDDVD players in the coming years, imagine Joost embedded as standard in these players. Network devices that play video and music from a network alongside standard DVD’s from companies such as Netgear and Zensonic are growing in popularity, the move to include Joost in these sorts of devices seems like a natural progression.
Of course there are still issues to be worked out. Viewing quality on Joost isn’t perfect and the need for high speed broadband is a given. Presuming that these will be overcome with time will result in a product that married with a television set will deliver a choice that many will happily embrace, after all free is the ultimate price point in a crowded marketplace. Millions, tens even hundreds of millions of people who aren’t fussed with watching television on their PC’s are suddenly dealt into the Joost world. They say that lightning never strikes the same place twice but with Joost’s founders it could well become three in a row in terms of phenomenal startups. I’m also looking forward to the day I can sit back on my couch and surf Joost, it’s a much more appealing proposition than doing so from my computer.
(in part via El Reg)
Mailbox Maps is Google Maps mashup that shows you the closest set of mailboxes and the pickup times at each so that you can be sure to get your package out on time.
All you have to do is enter your address. Mailbox Map quickly shows you the nearest mailboxes, and clicking on the mailbox icon shows you the pickup information. We posted about a similar tool a while back, but my biggest complaint was that it need a better interface. Mailbox Map does exactly that and then throws in the pickup schedules and driving directions to the mailbox.
Posted by
Augustine
at
3:46 PM
Labels: google maps, mailbox
Posted by
Augustine
at
3:39 PM
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Posted by
Augustine
at
3:36 PM
Labels: glucose to fuel, polyesters
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.