Transparency comes to cars
Rick points us to this article about a Saturn initiative. You'll be able to test drive the competition at the Saturn dealership.
Brilliant.
a collection of things i like and want to remember. by "scrapbooking" it on my blog i can go back and google it later
Rick points us to this article about a Saturn initiative. You'll be able to test drive the competition at the Saturn dealership.
Brilliant.
Posted by
Augustine
at
2:51 PM
Labels: seth godin
Google is looking to help web applications get offline, releasing a new Gears open source project. At a demonstration, today it is releasing a version of Google Reader that works offline via a manual sync.
Google Gears is a developer release with new JavaScript APIs for data storage, application caching, and multi-threading features, the company says. In a demo today at headquarters in Mountain View team members said it should work for everything from spotty Internet access to total offline status. They said Google applications like Gmail would be a natural extension, whereas applications like search would not make sense.
Google is looking to start an industry standard and has brought Adobe, Mozilla, and Opera in to support the project. It is looking to outside developers to explore the capabilities of the tools. The announcement comes on the eve of a worldwide developer day, where Google is also announcing a Mashup Editor as well as one million downloads of its Google Web Toolkit.
Posted by
Augustine
at
2:23 PM
Labels: screencapture
Posted by
Augustine
at
2:20 PM
Labels: site stats
Continue reading Palm's Ed Colligan: Foleo is the Wii of portable computing
"According to the recent Face Recognition Grand Challenge, The match up of face-recognition algorithms showed that machine recognition of human individuals has improved tenfold since 2002 and a hundredfold since 1995. 'Among other advantages, 3-D facial recognition identifies individuals by exploiting distinctive features of a human face's surface--for instance, the curves of the eye sockets, nose, and chin, which are where tissue and bone are most apparent and which don't change over time. Furthermore, Phillips says, "changes in illumination have adversely affected face-recognition performance from still images. But the shape of a face isn't affected by changes in illumination." Hence, 3-D face recognition might even be used in near-dark conditions.'"
(Source: Slashdot)
Posted by
Augustine
at
7:32 PM
PopularMechanics has video and details of Microsoft's new "Surface Computing" tables.
Gattis took out a digital camera and placed it on the Surface. Instantly, digital pictures spilled out onto the tabletop. As Gattis touched and dragged each picture, it followed his fingers around the screen. Using two fingers, he pulled the corners of a photo and stretched it to a new size. Then, Gattis put a cellphone on the surface and dragged several photos to it — just like that, the pictures uploaded to the phone. It was like a magic trick. He was dragging and dropping virtual content to physical objects. I'm not often surprised by new technology, but I can honestly say I'd never seen anything like it.
The initial plans for the device are commercial ($5,000-$10,000) tables not intended for home users. "People will see it in public spaces like bars and restaurants and want to expand it into other environments."
Posted by
Augustine
at
8:40 AM
Proactive security measures increase online banking confidence and use, study says
By By Deena M. Amato-McCoy
Bank Systems & Technology
May 08, 2007
For fear of becomming the next victim of identity theft, 150 million U.S. consumers don't bank online, according to experts. But the banking industry could improve profitability by as much as $8.3 billion per year if banks build consumers' confidence in online security, according to the TriCipher Consumer Online Banking Study, conducted by Javelin Strategy & Research (Pleasanton, Calif.) for TriCipher, a Los Gatos, Calif.-based authentication solutions provider.
The study, which was based on online survey responses from 3,349 U.S. adult consumers, reports that 31 million customers would feel safe enough to begin banking online and another 39 million online users would increase their online banking activity if their banks offered free identity protection software. Further, while only 6 percent of survey respondents have been victims of identity theft or fraud, 41 percent -- which translates to more than 88 million U.S. online banking customers -- would change banks or reduce their online service usage if their individual institution was compromised by a data breach, the study says, making identity protection a significant competitive differentiator. In addition to consumer demand, regulatory mandates and an increasingly hostile landscape are spurring banks' growing attention to online security, according to John DeSantis, CEO, president and executive chairman, TriCipher. As a result, "Institutions are enforcing stronger protection solutions," he says. San Francisco-based Wells Fargo ($482 billion in assets), for example, uses a multilayered, proactive Internet security strategy, according to Michele Scott, VP, Wells Fargo Online. "This approach relies on in-house expertise and the market's best-of-breed solutions," she explains. "We view education, comprehensive risk management and technology as the keys for fighting fraud," Scott continues, noting that the bank's Web site features a Fraud Information Center (www.wellsfargo.com/privacy_security/fraud) that teaches consumers how to recognize tactics used to steal personal information and necessary steps to help protect their accounts. The bank also offers account-activity e-mail alerts. A Free Ride Consumers are willing to take extra steps to protect their identities, but they do not want to pay extra for these services. "Many view this as a service they should get automatically," explains Stephen Knighten, statistical analyst, Javelin. "They are willing to take extra steps, but not at an expense." According to the study, 62 percent of online banking users would download and use identity protection software if their banks provided it for free. Consumers are interested in second-factor solutions, including biometrics (33 percent), one-time password tokens (20 percent) and peripheral device recognition solutions (15 percent). "The key to these solutions' success," says Knighten, "is that they must be convenient." Wells Fargo keeps "security measures as simple and convenient as possible for our customers," says the bank's Scott. "Much of the new security technology that we introduced last year is transparent to the customer. We take on the responsibility of protecting customer accounts rather than placing the burden on our consumers." While banks must foot the bill for these security measures, they can recover their investments by cross-selling to the lucrative online banking segment, notes TriCipher's DeSantis. "Banks can target them with profitable lines of credit, mortgages and similar products," he says. "The key is to reinforce trust and loyalty of account holders. ... Unless you have their confidence, they will start to stray."
Posted by
Augustine
at
2:26 PM
Labels: online identity theft
March 05, 2007
The Washington Post has an article on the front page today (March 5, 2007) by technology reporter Alan Sipress, "Open Call from the Patent Office." The article describes the project as follows: "The Patent and Trademark Office is starting a pilot project that will not only post patent applications on the Web and invite comments but also use a community rating system designed to push the most respected comments to the top of the file, for serious consideration by the agency's examiners. A first for the federal government, the system resembles the one used by Wikipedia, the popular user-created online encyclopedia."
This has been followed by a posting and extended discussion on Slashdot.
Posted by
Augustine
at
1:05 PM
Posted by
Augustine
at
10:38 AM
The actual capsules that the trash treats are packaged in are not your ordinary gumball machine bubbles. These clear polycabonate spheres are not meant to be easily opened. The only place that I have ever seen a case like these is at the core of of one of those light-up superballs. I actually had to destroy one ball to get it open.Link
Posted by
Augustine
at
10:31 AM
Labels: trash balls
Craig writes in with a story about a Dyson vacuum:
I have a question for you about buying decisions.
A while back I upgraded my Dyson vacuum cleaner when I got a great deal on the latest model. I had been using my old one for about 5 years or so but it was still in perfect working order. I had even replaced a couple of attachments for it via the Dyson website. I gave my old Dyson to a friend. She had never used a Dyson before and she loved it. So much so that the very next day her own vacuum cleaner was put outside ready for the refuge collection!
But here’s the thing: a few months later the Dyson I gave her stopped working (not sure why, that thing was indestructible) so she decided to buy a new vacuum. Even though the vacuum I gave her was the best she had ever used, she didn’t buy a Dyson.
I was amazed how someone could love a product so much but replace it with an inferior product. I don’t think it was about cost because I told her where she could get an excellent deal on a new Dyson.
This just doesn’t make sense to me so I thought I’d ask if you had any thoughts as to why this happens?
My take: Craig’s friend didn’t see herself as the kind of person who would buy a Dyson. Sure, she might use one, especially if it was free. But buying a weird, fancy-looking vacuum is an act of self-expression as much as it’s a way to clean your floors. And the act of buying one didn’t match the way his friend saw herself.
So many of the products and services we use are now about our identity. Many small businesses, for example, won’t hire a coach or a consultant because, “that’s not the kind of organization we are.” Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine. Not because of perceived value, but because of identity.
Posted by
Augustine
at
10:29 AM
The rare times I do use Internet Explorer 7, I can't stop reaching for the missing "File|Edit|View" menu, which is hidden by default. It's easy enough to turn it on, but it appears below the Address Bar when you do. The How-To Geek explains how to reposition the menubar to the top of the window with a registry hack.
Registry edits shouldn't be done lightly, so for those of you who want an easier point and click method, check out the previously-mentioned IE7Pro. (Once IE7Pro is installed - restart required - from IE7's Tools menu, choose IE7pro Preferences, and in the Settings area, check off "Top IE menu." Restart IE7 to see the menu relocation.) —Gina Trapani
How to make a viral video and create viral profits
Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.
Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009. The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009. How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009. Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009. Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009. Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009. Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009. Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008. Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008. Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008. Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008. The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008. Make Digital Work for Your Customers -- ClickZ -- October 23, 2008. Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008. Social Media Ads are DOA -- MediaWeek -- October 13, 2008. Missing Link Marketing -- Marketing Science. -- September 22, 2008. The Need for Speed -- MediaPost -- September 22, 2008. SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008. A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008. WOM: Just Don't Do It -- Adweek -- July 14, 2008. Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.