Making a viral video does not constitute doing social media marketing; the ROI is not ZERO, but negative (costly) - http://bit.ly/cV9z3J

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KIRFy iPad adapter adds HDMI output, probably balks at DRM'd material

You know that iPad Dock Connector to VGA Adapter that you wasted money on? Yeah, turns out there's probably a superior alternative available in the wilds of China... well, aside from the fact that it probably lacks an internal authentication chip needed to play back most protected content. Noosy's iPad HDMI output adapter is fairly simple in design -- it plugs into the 30-pin Dock Connector that's on modern iPhone, iPad and iPod touch devices, and then allows 720p content to flow directly over HDMI. We're guessing there's just a VGA-to-HDMI converter wrapped inside a familiar package, but we definitely like where this is headed. There's nary a word on how much this will cost you (or what street corner you need to visit in order to find one), but here's hoping the engineers in Cupertino are paying attention to what consumers are really after.

[Thanks, Thomas]

KIRFy iPad adapter adds HDMI output, probably balks at DRM'd material originally appeared on Engadget on Sat, 16 Oct 2010 13:01:00 EDT. Please see our terms for use of feeds.

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HTC 7 Pro and 7 Surround strut their stuff in official sizzle videos

Want to see HTC's potential answer to your landscape physical QWERTY dreams slide itself open on video? How about the Windows Phone 7 handset with a hidden speaker bar? You won't have far to look -- both the HTC 7 Pro and 7 Surround star in their own CG clips on YouTube today, and you'll find both after the break. My, don't they look fun? The HTC 7 Pro's also got an official website now, though pricing and availability are still on the lam (save a mention of "early next year") and will likely elude us for months.

Gallery: HTC 7 Pro press shots

Continue reading HTC 7 Pro and 7 S! urround strut their stuff in official sizzle videos

HTC 7 Pro and 7 Surround strut their stuff in official sizzle videos originally appeared on Engadget on Sat, 16 Oct 2010 15:03:00 EDT. Please see our terms for use of feeds.

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Use Geotagged Photos As Waypoints For iPhone Navigation [Video]

The feature to use GPS coordinates inside geotagged photos as a waypoint to navigate to is an obvious one, but actually a pretty clever use if you think about it. Good job, TomTom.

Instead of writing down addresses when you visit somewhere new, just snap a photo of something at that location and you'll be able to get back there no problem. Need to direct someone to your house, or to a coffee shop? Snap a photo, email that to them and you're done.

Geocachers will be pretty thrilled at this too, having coordinates be integrated into photos of the thing you're looking for.

It's free if you already have the TomTom app, otherwise it's $50 for the US maps, $60 for the US & Canada/US & Mexico. [iTunes]

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The Newer, Smaller MacBook Air: The Storage Is the Secret? [Rumor]

An intriguing detail from AppleInsider about the new, 11.6-inch MacBook Air that's expected to be revealed next week: It's not going to use a hard drive or an SSD for storage. It's going to use something else.

Instead, says AppleInsider's sources, it'll use "something described as an 'SSD Card'" for storage that's more like a stick of RAM than a traditional hard drive, a proprietary SSD alternative designed by Apple. It's almost like an SSD that's shed the bulk of a hard drive enclosure (since SSDs are basically just bundles of memory chips inside of a hard drive casing), but integrated, so it'll take up less room in the notebook.

It makes a lot sense, actually, to dump a hard drive enclosure's weight and bulk, particularly in a machine that's supposedly only 11.6 inches (and presumably even lighter than the original Air). It's a lot like when Apple ditched replaceable batteries in the MacBook Pros. Using only flash storage would also mean that the Air would be instant on, and more like an iPad in that regard. AI also thinks we could see this in other Macs in the future. (Though it wouldn't be user replaceable.)

The new MacBook Air may well be an interesting little machine, even if it's not the vanguard for new multitouch tech in OS 10.7. [AppleInsider]

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