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go-Digital Blog on Digital Marketing

The Grand Unified Theory of Marketing

Digital Footprint Score™

TrustedRx - system to detect and mitigate counterfeit drugs

Social Media Benchmarks

Facebook Advertising Metrics -- CTR, CPC, CPM

How to make a viral video and create viral profits

Consumers Have Changed, So Should Advertisers -- ClickZ -- June 4, 2009.

Social Media Benchmarks: Realities and Myths -- ClickZ -- May 7, 2009.

The ROI for Social Media Is Zero -- ClickZ -- April 9, 2009.

How to Use Search to Calculate the ROI of Awareness Advertising -- ClickZ -- March 12, 2009.

Enthusiast Digital Cameras - Foveon, Fujifilm EXR, Exilim 1,000 fps

A New Immutable Law of Marketing -- The Law of Usefulness -- Marketing Science -- February 17, 2009.

Social Intensity: A New Measure for Campaign Success? -- ClickZ -- February 11, 2009.

Connecting with Consumers: Next-Generation Advertising on the Web -- AssociatedContent -- January 30, 2009.

Beyond Targeting in the Age of the Modern Consumer -- ClickZ -- January 14, 2009.

Experiential Marketing: Experience is King -- ClickZ -- December 18, 2008.

Search Improves All Marketing Aspects -- ClickZ -- November 20, 2008.

Do something smart, not just something mobile -- iMediaConnection -- November 7, 2008.

Social Commerce: In Friends We Trust -- ClickZ -- November 6, 2008.

The New Role of the Digital Agency -- RelevantlySpeaking -- October 29, 2008.

Make Digital Work for Your Customers -- ClickZ -- October 23, 2008.

Social Networking: Make Your Product Worth Talking About -- HowToSplitAnAtom -- October 23, 2008.

Social Media Ads are DOA -- MediaWeek -- October 13, 2008.

Missing Link Marketing -- Marketing Science. -- September 22, 2008.

The Need for Speed -- MediaPost -- September 22, 2008.

SEO Can't Exist in a Vacuum -- HowToSplitanAtom -- October 8, 2008.

A Different Perspective On Social Media Marketing -- Marketing Science. -- July 15, 2008.

WOM: Just Don't Do It -- Adweek -- July 14, 2008.

Tips for Success in a Web 2.0 World -- iMedia. -- April 23, 2008.