Wednesday, March 31, 2010

Chrome brings Flash Player into the fold, trains it to kill iPads?

Source: http://www.engadget.com/2010/03/30/chrome-brings-flash-player-into-the-fold-trains-it-to-kill-ipad/

If Apple had its way, we expect that the iPad would go down in history as the device that nearly single-handedly destroyed Adobe's empire of Flash. While HTML5 has been in development for years, content providers like the Wall Street Journal, NPR, CBS and more have only begun transitioning video services to the new standard (and subsequently, away from Flash) now that it's time for Cupertino's big release. But this week, Adobe has found an ally in Google, which has just announced that the Chrome browser -- and more importantly, Chrome OS -- will not merely support but natively integrate the technology. In the short run, what this means is that the Chrome browser won't require you to download Adobe Flash Player or spend time updating it before back-to-back YouTube viewings and marathon Newgrounds sessions. In the long run, Google explains that it intends Flash to become an integral, seamless part of web design up there with HTML and Javascript -- and if we extrapolate, an integral part of its new Chrome OS as well. Pardon us for thinking out loud, but it sounds like Google's found an exclusive feature to highly tout, when it inevitably brings a Chrome OS tablet to! market.

[Thanks, Adam]

Chrome brings Flash Player into the fold, trains it to kill iPads? originally appeared on Engadget on Tue, 30 Mar 2010 20:19:00 EST. Please see our terms for use of feeds.

Permalink Electronista  |  sourceOfficial Chromium Blog  | Email this | Comments

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AMD launches 12-core Opteron server chips, Intel counters with the 8-core Xeon 7500

Source: http://www.engadget.com/2010/03/30/amd-launches-12-core-opteron-server-chips-intel-counters-with-t/

You thought six cores were nifty? This week, AMD and Intel have begun the multithreaded battle in earnest -- if only on the IT front -- with chips that have up to double that core density. First up, AMD has officially brought us that Opteron 6000 series leaked last week, a set of 8- and 12-core processors aimed at dual- and quad-CPU servers that it claims have both higher performance and lower cost than Intel's recent hex-core offerings. Not to be outdone, Intel has just introduced a 8-core processor series of its own, the Xeon 7500, that it envisions deployed in mammoth 256-processor configurations. In bulk orders of 1,000, a single 12-core Opteron costs nearly $1,200, while the cheapest single 8-core Xeon will set you back a cool $2,461 in the same quantity. We don't doubt they're powerful, and we'd kill for a pair of either in our gaming rig. At those prices though, we'll stick to building our supercomputer out of PS3s -- oh, wait.

AMD launches 12-core Opteron server chips, Intel counters with the 8-core Xeon 7500 originally appeared on Engadget on Tue, 30 Mar 2010 23:03:00 EST. Please see our terms for use of feeds.

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LookTel's 'artificial vision' makes Windows Mobile useful to blind people (video)

Source: http://www.engadget.com/2010/03/31/looktels-artificial-vision-makes-windows-mobile-useful-to-bli/

There's a surprising abundance of tech geared toward helping out people with visual impairments, but you won't find too many smartphones populating that sphere of electronics. Aiming to reverse this trend, LookTel is in the Beta stage of developing so-called artificial vision software that combines a Windows Mobile handset with a PC BaseStation to provide object and text recognition, voice labeling, easy accessibility and remote assistance. It can be used, much like the Intel Reader, to scan text and read it back to you using OCR, and its camera allows it to identify objects based on pre-tagged images you've uploaded to your PC. Finally, it allows someone to assist you by providing them with a remote feed of your phone's camera -- a feature that can be useful to most people in need of directions. Skip past the break to see it demoed on video.

[Thanks, Eyal]

Continue reading LookTel's 'artificial vision' makes Windows Mobile useful to blind people (video)

LookTel's 'artificial vision' makes Windows Mobile useful to blind people (video) originally appeared on Engadget on Wed, 31 Mar 2010 05:40:00 EST. Please see our terms for use of feeds.

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Tuesday, March 30, 2010

American Marketing Assoc FREE Webinar: 3/31 4pm EST Practical Marketing Through Social Channels - a few spots left - http://bit.ly/9S5XxS

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Monday, March 29, 2010

Five Best Online File Sharing Services [Hive Five]

Source: http://lifehacker.com/5503770/five-best-online-file-sharing-services

Five Best Online File Sharing ServicesWhen you want to share a file with a friend but don't want to hassle with email attachment limits or running a home server, very little beats a fast online file sharing service. Here's a look at five of your best options.

Photo by WebWizzard.

Earlier this week we asked you share your favorite tool for online file sharing to update our treatment of the topic from two years prior. (A lot has changed.) Now we're back to highlight the top five contenders. The following five services take your files to the cloud so you can easily share files with anyone.

Running a home server is a nifty way to share files, but it's not for everyone; it puts the burden of maintenance, uptime, and speed on your shoulders. In fact, How-To Geek recently walked through how to easily share large files and media with friends by running a dead simple home server using Opera Unite, and while it's a great solution, online file sharing services are perfect when you want to let someone else handle the logistics.

Drop.io (Web-based, Basic: Free/Premium: From $19/Month)

Five Best Online File Sharing Services
The drop.io service is available in two primary flavors. The free service supports "file drops" which can consume up to 100MB of storage. Premium services start at $19 a month and expand the available storage from 100MB to 10GB and up, depending on how much storage and how many drops you'd like. Drop.io's "file drops" are where it really stands out compared to other file-sharing services. File drops are active pools of files to which you can add batches of files, share with others, allow other people to add files and collaborate, and view the media directly from the drop.io's media viewer.

MediaFire (Web-Based, Basic: Free, Premium: From $7/Month)

Five Best Online File Sharing Services
MediaFire offers multiple tiers of file sharing. At the most basic you can upload as many files as you want, limited by a 200MB cap per file. Free accounts will hold files for 30 day from the last time they were downloaded. Premium accounts start at $7 a month and boost the file cap to 2GB per file, enable site-to-site transfer to your MediaFire account, enable embeddable Dropbox folders, and offer direct file linking—no MediaFire splashpage when you share a link to a file. The folder-based organization of MediaFire makes it simple to share entire batches of files with others, like vacation photos or project files.

Dropbox (Web-Based/Windows/Mac/Linux, Basic: Free, Premium: From $10/Month)

Five Best Online File Sharing Services
Dropbox has won over many users by combining online file sharing with local storage and syncing. You can use Dropbox exclusively as a web-based file sharing tool to upload and organize files in folders, easily sharing them with yourself or friends. Grabbing the Dropbox client, however, allows you to share any file from a folder on your computer. Files stored in a local Dropbox folder are automatically synced to Dropbox on the web—useful for all sorts of tricks like syncing your OnteNote notebooks among computers or keeping your password keyrings up to date.

RapidShare (Web-Based, Basic: Free, Premium: From $9/Month)

Five Best Online File Sharing Services
The RapidShare service has multiple layers of user accounts which, at first glance, can be quite confusing to a new user. Without signing up you can upload a single file of 200MB, and your file can then be downloaded up to 10 times—perfect for just sharing a file with a few friends. When you upload files, you're offered the chance to set up a free "collector's" account which gives you further options to store and organize your files. Collector's accounts accumulate points, which you can convert into a premium account—but no clear explanation of the process is anywhere to be found on the RapidShare site. Purchasing a premium account boosts your storage to 20GB and raises your per-file-cap to 2GB.

Megaupload (Web-Based, Basic: Free, Premium: From $10/Month)

Five Best Online File Sharing Services
Megaupload, like other popular fire-and-forget file sharing tools, has three tiers of service. You can share files with no sign up at all—they'll be limited to 500MB in size, have a 45 second splash page when downloaded, and be given lower priority in the server queue. Signing up for a free account boosts your priority in the queue, raises your maximum file size limit to 2GB, and gives you 200GB of online storage—not bad for a free account. Premium accounts give you unlimited storage, unlimited file size, remove the wait time for downloading, and enable a host of features like batch downloading, password protection for files, and support for FTP and direct HTTP linking.


Now that you've had a chance to look over the top contenders, it's time to cast your vote in the poll below:



Which Online File Sharing Service Is Best?survey

Have a favorite file sharing service that wasn't highlighted here? Know a trick or two to share about a service we did highlight? Let's hear about it in the comments. Have a great idea for the next Hive Five? Shoot us an email at tips@lifehacker.com with "Hive Five" in the subject line and we'll see if we can give it the lime light it deserves.

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NumberQuotes Gives Perspective to Your Statistics, Is Great for Presentations [Statistics]

Source: http://lifehacker.com/5504620/numberquotes-gives-perspective-to-your-statistics-is-great-for-presentations

NumberQuotes Gives Perspective to Your Statistics, Is Great for PresentationsNumbers—especially big ones—can seem pretty abstract. One way to help people better understand them: Provide context based on numbers they do understand. Free web service NumberQuotes spits out related statistics containing any number you throw at it.

For example, if you wanted to give context to a number like "50 billion", punching it into NumberQuotes returns things like "the 2008 GDP for Bulgaria," or "50 billion dollars would buy a 2010 Cadillac Escalade for everyone living in Indianapolis City, Indiana." Similarly, punching in "15" returns "the population of Friendship town, Oklahoma," "15 iPhones would buy 1.49 MacBooks," and, strangest of all, "15 hot dogs laid next to each other would reach as far as 1.18 dollar bills." All you do to get a quote for your number is type it in on NumberQuotes' home page—you'll be instantly greeted with a bunch of other statistics pertaining to that number (or one close to it). Some of them make a lot of sense, and some are just downright random.

It's clear the database contains a few choice statistics like city populations, GDPs, the prices of a few popular consumer items, and apparently the width of a hot dog. It then uses these things to calculate statistics, which aren't always useful if they're not whole numbers (or something that doesn't mean anything, like hot dogs sitting next to each other)—but darn it if it won't give you at least 10 statistics related to whatever number you put in. So if you're giving a presentation and you need to put something in perspective, NumberQuotes will give you some fast ideas, and possibly some actual interesting facts, if you're lucky. Hit the link to try it out for yourself.

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Apple posts up iPad Guided Tours... lots of Guided Tours

Source: http://www.engadget.com/2010/03/29/apple-posts-up-ipad-guided-tours-lots-of-guided-tours/

iPad pre-orders are just starting to ship out and Best Buy is getting prepped, but Apple's just posted up a whole slew of its Guided Tours to hold you over until April 3. Sadly, we're not seeing any entries for "How Do You Type While Standing Up" or "Why Do I Need A $30 Dongle To Get A USB Port On This Thing," but the entries for Mail, Safari, iBooks, and the rest do include some revealing new information -- and it certainly seems that tap-and-hold will be a big part of the UI paradigm. We're still watching them all -- let us know if you see anything interesting in comments.

Update: Okay, here's the new stuff we've seen so far:
  • iBooks has an integrated search feature, a built-in brightness control, and a dictionary that can pull up any word just by tapping on it. The same dictionary is in Pages, too -- we're assuming it's a system-wide feature available to any app, just like on Mac OS X. We've been told in the past that it supports user dictionaries and spellcheck, but we'll see what actually ends up shipping.
  • There's a quick mention of connecting the iPad to your home stereo in the iPod video, but no mention of streaming to the Airport Express or an Apple TV. There's a big missed opportunity.
  • Typing with one hand on the portrait keyboard in Pages looks just as silly as you'd expect.
  • Numbers has a special formula keyboard.
  • Tap and hold is everywhere, and unlike the iPhone, the UI has "windows," which are detailed info panes that float above the main app interface. The iWork apps also all have a "menu bar" area in the upper right that contain several options. You can see how interacting with an iPad will be familiar but still quite different than using an iPhone -- depending on the apps, of course.

[Thanks, John]

Apple posts up iPad Guided Tours... lots of Guided Tours originally appeared on Engadget on Mon, 29 Mar 2010 12:38:00 EST. Please see our terms for use of feeds.

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Innoband HomePlug AV+802.11n AP Starter Kit review

Source: http://www.engadget.com/2010/03/29/innoband-homeplug-av-802-11n-ap-starter-kit-review/

HomePlug has been around for years now, nearly as long as mobile broadband, Windows Mobile and sliced bread... combined. Unlike any of those three, however HomePlug hasn't exactly caught fire in the industry. For those unaware, the general principle with these devices is to send network signals (or other signals, we suppose) over a home's existing power network. In theory, this would prevent someone from being forced to run a 50 foot Ethernet drop, instead using the 50 feet (or more) or power wiring that already resides within the walls of a given abode to transmit the same signals. For whatever reason, early models were plagued with flaky performance and speeds that were far less than advertised. Granted, things have progressed quite aways since the HomePlugs of old, but has the tech finally reached a place where it could be adopted en masse?

We recently had the chance to test out Innoband's HomePlug AV+802.11n AP Starter Kit, which is a two-piece solution that consists of a transmitting unit (which connects to your router or modem via Ethernet and plugs into a nearby wall outlet) and a 802.11b/g/n WiFi transceiver, which is designed to be plugged into a different wall socket where you need an Ethernet connection or extended wireless coverage. Curious as to how things stacked up? Tap that 'Read More' link for the rest of our review.

Continue reading Innoband HomePlug AV+802.11n AP Starter Kit review

Innoband HomePlug AV+802.11n AP Starter Kit review originally appeared on Engadget on Mon, 29 Mar 2010 15:59:00 EST. Please see our terms for use of feeds.

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MEDL Technology's 'The Panel' hands-on

Source: http://www.engadget.com/2010/03/29/medl-technologys-the-panel-hands-on/

MEDL Technology's portable LCD display "The Panel" sounded like the perfect laptop sidekick, but would you really want to slip the 13.3-inch screen into your messenger bag? We invited company co-founder Eric Liao -- and his prototype Panel -- to a local Starbucks to find out. The verdict? Lightweight and incredibly easy to use, but at this point most features (including those all-important analog video inputs) aren't quite ready for primetime. Housed in a silvery frame that perfectly matched the brushed aluminum finish of our Mac and Dell laptops, the screen was equally easy to hook up to either one. Using a DisplayLink USB graphics chip, we only had to plug in an USB cable to instantly connect the external screen, once the driver was installed. The Panel was nice and bright, even eclipsing our LED-backlit XPS M1330 on maximum settings -- though the screen looked washed out, viewed from off-angles -- and featured smooth action and no perceptible audio sync issues when playing a DVD-quality movie. Basic functionality's all we got to test, sadly, but Liao made a number of intriguing promises for The Panel's future.

At 80 percent brightness, Liao says the device's 4200mAh rechargeable battery gives it 4 to 5 hours of spreadsheet slinging bliss, and those buttons on the right side might be used to control more than brightness and contrast -- should the company adopt wireless USB as originally planned, Liao intends to have them double as arrow controls, allowing you to cut the cables and still have basic e-reader functionality. A headphone jack is still in the works, which should allow audio passthrough from HDMI and possibly USB. Last but not least, there's a reason The Panel looks so good lying prone next to that Macbook: should cost decrease, future revisions may include a tablet-style touchscreen. Shame most of these ideas are still on the drawing board, but even the primary product is shaping up nicely. Hit up our gallery for the visual scoop.

P.S. Those blotches on the LCD screen? Liao says that's a manufacturing defect, and that MEDL is testing LCD panels from a variety of manufacturers to avoid such mishaps in the final product.

MEDL Technology's 'The Panel' hands-on originally appeared on Engadget on Mon, 29 Mar 2010 19:00:00 EST. Please see our terms for use of feeds.

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Adweek: Does Viral Play? Quick, who can name a viral video that actually drove sales? http://bit.ly/aBrThS http://bit.ly/crqjCh

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How low can you go? Poll of what percentage of people trust advertising (by industry) - http://bit.ly/bt2OSc

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Sunday, March 28, 2010

Adweek/Harris Poll: Advertising can PREVENT purchases -- hmm, does that surprise anyone? http://bit.ly/ckFe4W

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SubtitleSync Indexes, Synchronizes, and Merges Subtitles [Subtitles]

Source: http://lifehacker.com/5502626/subtitlesync-indexes-synchronizes-and-merges-subtitles

SubtitleSync Indexes, Synchronizes, and Merges SubtitlesSubtitleSync is a web-based tool for not only searching out subtitles but also "fixing" subtitles through various actions like synchronization, splitting, and merging.

Subtitles are great and when you're lucky you find a perfect match—if you've never downloaded subtitles before you don't know the bliss of loading a perfectly synced file, no tweaking required. When you're not lucky the subtitles were made for a different copy of the file you're using, the syncing is off because of poor syncing in the container file, and so on.

Over at SubtitleSync they've combined the act of looking for subtitles with fixing them. You can search for subtitles that fit your file and if the fit isn't perfect you can kick the subtitle file over to the SubtitleSync editing tools. You can synchronize a file to adjust the playback time, split it if you need to break apart the subtitles to fit multiple chunks of one movie or show, merge them together for the opposite need, and then share your repairs subtitles with the greater community so another user doesn't have to go through the same work you just did.

SubtitleSync is a free service and requires no download. Have a favorite subtitle tool—web-based or otherwise?—let's hear about it in the comments.

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AVG Rescue CD Cleans Your Infected Windows PC [Downloads]

Source: http://lifehacker.com/5502999/avg-rescue-cd-cleans-your-infected-windows-pc

AVG Rescue CD Cleans Your Infected Windows PCThere's any number of great antivirus tools that help protect your PC from viruses, but what about when you encounter an already-infected PC? Your best bet is a boot CD, and the free AVG Rescue CD cleans viruses easily.

The AVG Rescue CD comes in two flavors: an ISO image that can be easily burned to an optical disc, or a compressed version that can be installed to a bootable flash drive. Once you've done so, you can simply boot from the drive of choice directly to the AVG menu, where you can scan for viruses, edit files, test your drive, or even edit the registry. Since the bootable CD is based on a version of Linux, you can also access a number of common Linux tools to make changes to your system and hopefully make it bootable again.

The AVG Rescue CD is a free download for anybody, cleans viruses from Windows or even Linux PCs, and is a great addition to your PC repair toolkit. If you need some help setting up the bootable USB flash version, check out the Guiding Tech tutorial for the full walk-through.

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Saturday, March 27, 2010

Nvidia's GTX 480: First Fermi Benchmarks [Graphics Cards]

Source: http://gizmodo.com/5503193/nvidias-gtx-480-first-fermi-benchmarks

Nvidia's GTX 480: First Fermi BenchmarksCan a three billion transistor GPU that eats power supplies for lunch find love and glory in the hearts of gamers?

Enrico Fermi gained fame as a key player in the Manhattan Project, which gave the world nuclear fission and the first atomic bomb. Nvidia's Fermi GPU architecture – now seeing the light of day as the GeForce GTX 480 – hopes to create its own chain reaction among PC gamers looking for the latest and greatest graphics cards.

Originally code-named GF100, the GTX 480's long and controversial gestation saw numerous delays and lots of sneak peeks, but Nvidia's new graphics card has finally arrived. Sporting 1.5GB of fast DDR5 memory and an exotic heat-pipe based cooling system, Nvidia's managed to squeeze this three billion transistor monster onto a card just 10.5 inches long.

Can Nvidia's long-awaited 480 GTX capture the graphics performance crown? And if it can, is the price of glory worth the cost?

Fermi Graphics Architecture in a Nutshell

Nvidia designed the GTX 480 architecture from the ground up as a new architecture, with the goal of combining best-of-class graphics performance with a robust compute component for GPU compute applications. The architecture is modular, consisting of groups of ALUs ("CUDA cores") assembled into blocks of 32, along with texture cache, memory, a large register file, scheduler and what Nvidia calls the PolyMorph Engine. Each of these blocks is known as an SM, or streaming multiprocessor.
Nvidia's GTX 480: First Fermi Benchmarks
The warp scheduler ensures that threads are assigned to the compute cores. The PolyMorph engine takes care of vertex fetch, contains the tessellation engine and handles viewport transformation and stream output.

Each CUDA core inside the SMs are scalar, and are built with a pipelined, integer ALU and a floating point unit (FPU) which is fully IEEE 754-2008 compliant. The FPU can handle both single- and double-precision floating point operations. Each SM has a 64KB memory pool. When used for graphics, the 64KB is split into 16KB of L1 cache and 48KB of shared memory. The SMs belong to blocks of four graphics processing clusters (GPCs) connected to the raster output engines. The GPCs share 768MB of L2 cache. Six memory controllers manage access the GDDR5 memory pool.

It's About Geometry Performance

Prior generations of GPUs built on DirectX 10 and earlier radically improved texturing and filtering performance over time. Better image quality came through effects like normal mapping (bump mapping) to create the illusion of greater detail with flat textures.

DirectX 11 supports hardware tessellation. Hardware tessellation works with a base set of geometry with predefined patches. The DX11 tessellation engine takes that patch data and procedurally generates triangles, increasing the geometric complexity of the final object. This means that heads become rounder, gun barrels aren't octagons and other geometric details appear more realistic.
Nvidia's GTX 480: First Fermi Benchmarks
The hardware tessellator that's built into the PolyMorph Engine is fully compliant with DirectX 11 hardware tessellation. Given that both major GPU suppliers are now shipping DirectX 11 capable parts, we may finally see the end of blocky, angular heads on characters with hardware tessellation.

Image Quality Enhancements

The 480 GTX increases the numbers of texture and ROP units, as well as scaling up raw computational horsepower in the SMs. This allows the card to take effects like full scene anti-aliasing to the next step. Nvidia suggests that 8x anti-aliasing is possible in most games with only a slight performance penalty over 4x AA. The new GPU will also enable further AA capabilities, such as 32x CSAA (coverage sample anti-aliasing) and improved AA with transparent objects.
Nvidia's GTX 480: First Fermi Benchmarks

As with prior Nvidia GPUs, the company is talking up performance in GPU compute. This translates directly into more robust image quality effects, including physics and post-processing effects such as better water effects, improved depth-of-field and specialized effects like photographic background bokeh.

Read here for a deeper dive into Fermi graphics architecture.

The GeForce 480 GTX

When Nvidia rolled out the GF100 graphics architecture in January, they talked about a chip with 512 CUDA cores. As it turns out, the 480 GTX is shipping with only 480 cores enabled – one full SM is disabled. It's uncertain whether this is because of yield problems. Even using a 40nm process, the GTX 480 chip is massive. Alternatively, Nvidia may have disabled an SM because of power issues – the GTX 480 already consumes 250W at full load, making it one of the most power hungry graphics cards ever made.
Nvidia's GTX 480: First Fermi Benchmarks

Note that the "480" in GTX 480 doesn't refer to the 480 CUDA cores. Nvidia is also launching the GeForce GTX 470, which ships with 448 active computational cores. See the chart for the speeds and feeds, alongside the current single GPU Radeon HD 5870.

What's notable, beyond the sheer number of transistors, is the number of texture units and ROPs – both exceed what's available in the Radeon HD 5870. It's also worth noting the maximum thermal design power. It's rated at 250W, or 62W more than the Radeon HD 5870. In practice, we found the differences to be higher (see the benchmarking analysis for power consumption numbers.)

Power and Connectivity

Since the new cards are so power-hungry, Nvidia's engineers designed a sophisticated, heat-pipe based cooler to keep the GPU and memory within the maximum rated 105 degrees C operating temperature. When running full bore, the cooling fan spins up and gets pretty loud, but it's no worse than AMD's dual GPU Radeon HD 5970. It is noticeably louder than the single chip Radeon HD 5870, however.

The cooling system design helped Nvidia build a board that's just 10.5 inches long, a tad shorter than the Radeon HD 5870 and much shorter than the foot-long Radeon HD 5970. Given the thermal output, however, buyers will want to ensure their cases offer robust airflow. Nvidia suggests a minimum 550W PSU for the GTX 470 and a 600W rated power supply for the 480 GTX. The 480 GTX we tested used a pair of PCI Express power connectors – one 8-pin and one 6-pin.
Nvidia's GTX 480: First Fermi Benchmarks

Unlike AMD, Nvidia is sticking with a maximum of two displays with a single card. All the cards currently shipping will offer two dual-link DVI ports and one mini-HDMI connector. Any two connectors can be used in dual panel operation. Current cards do not offer a DisplayPort connector.

Nvidia is also beefing up its 3D Vision stereoscopic technology. Wide screen LCD monitors are now available with 120Hz refresh support in full 1920x1080 (1080p) resolution. One card will drive a single 1080p panel. If your wallet is healthy enough to afford a pair of GTX 400 series cards, 3D Vision is being updated so that you can have up to three displays running in full stereoscopic mode.

What's the price of all this technological goodness? Nvidia is targeting a $499 price point for the 480 GTX and $349 for the 470 GTX. Actual prices will vary, depending on supply and overall demand.

The burning question, of course, is: when can you get one? Rumors have been flying around about yields and manufacturing issues with the Fermi chip. Nvidia's Drew Henry stated categorically that "tens of thousands" would be available on launch day. We'll just have to wait to see what that means for long term pricing and availability.
Nvidia's GTX 480: First Fermi Benchmarks

It's possible we're seeing the end of the era brute force approaches to building GPUs. The 480 GTX pushes the edge of the envelope in both performance and power consumption – and that's with 32 compute units disabled. So even at 250 watts or more, we're not seeing the full potential of the chip.

In the end, the 480 GTX offers superlative single GPU performance at a suggested price point that seems about right. It does lack AMD's Eyefinity capability and its hunger for watts is unparalleled. Is the increased performance enough to bring gamers back to the Nvidia fold? If efficiency matters, gamers may be reluctant to adopt such a power-hungry GPU. The performance of the Radeon HD 5870 is certainly still in the "good enough" category, and that card is $100 cheaper and consumes substantially less power. If raw performance is what counts, the 480 GTX will win converts. Only the fickleness of time, availability and user desires will show us which approach wins out over the long haul.

GTX 480: Best Single GPU Performance

Our test system consisted of a Core i7 975 at 3.3GHz, with 6GB of DDR3 memory running at 1333MHz, running on an Asus P6X58D Premium motherboard. Storage included a Seagate 7200.12 1TB drive and an LG Blu-ray ROM drive. The power supply is a Corsair TX850w 850W unit.

We're adding in performance of 3DMark Vantage as a matter of interest; FutureMark's 3D performance test is increasingly antiquated, and not really a useful predictor of gaming performance.

We tested six different graphics cards, including a standard Radeon HD 5870 and the factory overclocked Radeon HD 5870 XXX edition. We also included results from older Nvidia cards, including the aggressively overclocked eVGA 285 GTX SSC and a reference 295 GTX. Also included was an HIS Radeon HD 5970, built with two Radeon HD 5870 GPUs.

For the most part, the Radeon HD 5970 won most of the benchmarks. One interesting point is the recently released Unigine 2.0 DX11 test. If you scale up tessellation to "extreme" the GTX 480 edges out the dual GPU AMD solution.

1920x1200, 4xAA

Let's check out performance first at 1920x1200, with 4xAA.
Nvidia's GTX 480: First Fermi Benchmarks
The GTX 480 wins about half the benchmarks against the single GPU Radeon HD 5870, and essentially ties in the rest. Where it does win, however, it generally wins big.

The GTX 480 "wins" in another test – power consumption – but not in a good way. The system idled at 165W with the GTX 480, exceeded only by the dual GPU HD 5970's 169W. However, at full load, the 480 GTX gulped down 399W – 35W more than the 5970 and fully 130W more than the Radeon HD 5870 at standard speeds.

Up next, how do the cards perform under more challenging conditions?

1920x1200, 8xAA

Now let's pump up the AA to 8x and see what happens. Note that our Dawn of War 2: Chaos Rising and Call of Pripyat benchmarks drops off the list, since we used the in-game AA setting for Chaos Rising, which only has a single, unlabeled setting for AA. The STALKER test doesn't support 8xAA.

Note that "NA" means the card doesn't support DirectX 11

What's immediately evident is that the GTX 480's performance drops less dramatically with 8x AA enabled than with the other cards. The dual GPU Radeon HD 5970 still wins most of the tests, but the GTX 480 is the clear winner in all the benchmarks except for the older Crysis test – and that's a dead heat.

So Nvidia's assertion that the card can run in 8xAA mode with only a small performance penalty looks accurate. With Nvidia's cards, though, it may be more interesting to run CSAA with transparency AA enabled, assuming the game supports it.

In the end, the 480 GTX, given the current state of drivers, is priced about right – assuming you can actually buy one for $499. It's about $100 cheaper than the Radeon HD 5970, and users won't have to worry about dual-GPU issues. At $100 more than a Radeon HD 5870, it's the fastest single GPU card we've seen. If raw performance is what you want, then the 480 GTX delivers, particularly at high AA and detail settings.

The real kicker, however, is power consumption. Performance counts, but efficiency is important, too. The GeForce 480 GTX kicks out high frame rates, but the cost in terms of watts per FPS may be too high for some.
Nvidia's GTX 480: First Fermi Benchmarks

The Role of Drivers

Drivers – those magical software packages that actually enable our cool GPU toys to work – are a critical part of the performance equation. It's no surprise that AMD released versions of its Catalyst 10.3 drivers, which offered big performance improvements in a number of popular games. AMD has had a good nine months to tune and tweak their DirectX 11 drivers. The timing of this driver release is also no surprise, as both AMD and Nvidia have, in the past, released performance enhanced drivers just as their competitor was about to ship a new card.

The 480 GTX was surprisingly weak on some game tests, while performance on other tests was nothing short of excellent. It's very likely that performance will increase over time, although some games which have a stronger CPU element, such as real-time strategy games, may not see massive performance gains.

Both Nvidia and AMD have extensive engineering staff dedicated to writing and debugging drivers. AMD has committed to a monthly driver release, but is willing to release hotfix drivers to improve performance on new, popular game releases. Nvidia's schedule is somewhat irregular, but the company has stepped up the frequency of its driver releases in the past year, as DirectX 11 and Windows 7 have become major forces.

Developing drivers for a brand new architecture is a tricky process, and engineers never exploit the full potential of a new GPU at launch. As we've seen with Catalyst 10.3, sometimes a new driver can make an existing card seem new all over again.

Average versus Minimum Frame Rate

A few years ago, Intel commissioned a study to find out what the threshold of pain was when it game to playing games. At what point will lower frame rates affect player experiences? Their research uncovered two interesting data points. First, if a game could maintain a frame rate above 45 fps, then users would tend to remain immersed in the gaming experience. The other factor, however, are wide, sudden variations in frame rate.

If you're humming along at 100fps, and the game suddenly drops to 48 fps, you notice, even though you're still above that magical 45 fps threshold.
Nvidia's GTX 480: First Fermi Benchmarks
Modern game designers spend a ton of time tweaking every scene to avoid those sudden frame rate judders. Given the nature of PC games, with its wide array of processors and GPUs, gamers will still experience the jarring effects of low frame rates or sudden drops in performance. The goal is to keep those adverse events to a minimum.

One older benchmark we no longer run, but is worth checking out for these effects, is the RTS World in Conflict. The built-in benchmark also has a real time bar that changes on the fly as the test is run. Watching the bar drop into the red (very low frame rates) during massive explosions and debris flying was always illuminating.

That's why we're generally happy to see very high average frame rates. A game that will run at 100 fps will more likely stay above that 45 fps barrier, though you may see certain scenes drop.

Direct X 11 Gaming

PC game developers seem to be taking up DirectX 11 more quickly than past versions of DirectX. There are some solid reasons for that. Even if you don't have a DX11 card, installing DX11 will improve performance, since the libraries themselves are now multithreaded.

Here's a few good games that have been recently released with DirectX 11 support:

Metro 2033. This Russian-made first person shooter is one of the more creepily atmospheric titles we've fired up recently. The graphics are richly detailed, and the lighting effects eerie and effective.
DiRT 2. Quite a few buyers of AMD cards received a coupon for DiRT 2 when the HD 5800 series shipped. The game offers colorful and detailed graphics and good racing challenges, although the big deal made about the water effects was overblown – the water doesn't look all that good, maybe because the spray looks unrealistic.
Battlefield: Bad Company 2. While it's had a few multiplayer teething problems, BC2 has consumed vast numbers of hours of online time, plus has a surprisingly good single player story.
S.T.A.L.K.E.R.: Call of Pripyat. This is the actual sequel to GSC's original STALKER title. It seems like a substantial improvement over the Clear Sky prequel. The tessellation certainly helps immersion as you fight alongside or against other stalkers.
Aliens vs Predator. The new release of the venerable title from Rebellion and SEGA also make use of hardware tessellation, making the Aliens look even more frightening and all too realistic.
Nvidia's GTX 480: First Fermi Benchmarks

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