Once it kicks off, any company should be able to issue digital coupons; those who choose to partner with mobeam, however, will have access to opted-in consumer information that tracks which couponing websites the consumer visits, the location and time each coupon is redeemed and other items purchased using the app. Physical coupons will still be around for a while -- P&G asserts that there will still be plenty of coupon-clippers that hunt through newspaper inserts or print them out -- so the old-fashioned method isn't completely dead yet. We'd sure love to see mobile couponing grow to a point where more and more trees are getting saved, though.
Procter & Gamble partners with Mobeam to deliver coupons to your phone originally appeared on Engadget on Wed, 21 Dec 2011 03:24:00 EDT. Please see our terms for use of feeds.Permalink Wall Street Journal | mobeam | Email this | Comments