Sunday, September 18, 2011

drag2share: Engadget takes over Times Square, courtesy of TS2 (video)


Remember when we took over Times Square last month? Contrary to comments-based speculation, we didn't drop several years' salary to see our names and faces (and pets) up in lights. We were actually shooting a segment for the Engadget Show about a new service from Times Square2 (TS2). The NASDAQ / Thomson Reuters alliance is working to increase engagement on the giant electronic billboards it controls in one of the most heavily trafficked spots in the US. The organization has designed a free API for developers, making it possible to create applications for its giant ad spaces on the side of the Thomson Reuters and NASDAQ buildings, and it showed us some of the fruits of its labor in the video clip that you'll find after the break.