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Monday, May 14, 2007
Contextual In-Video Advertising: ScanScout
Cambridge, MA based ScanScout joins the fray. Founded 2 years ago, ScanScout launched recently and has followed up with an announcement of $7million Series A funding in a round led by General Catalyst Partners.
At first look, ScanScout's video advertising product looks identical to what Google is testing with YouTube. Text ads are overlaid on the video and open video-on-video advertisements or external sites.
We don't know a lot about the tech behind Google's offering. I noted in my post covering the subject last week that the sample YouTube advertisements lacked context. ScanScout on the other hand has no question mark on the issue.
ScanScout technology scans each video and determines content, with ads delivered contextually to match each scene. Think of it as an Adsense for video because it's exactly how it works, but on scenes as opposed to pages.
I'm yet to be convinced that text based overlays are the future of online video advertising. ScanScout argues that pre-roll and post-roll are regarded as dead by many because they "leverage an old paradigm that essentially ignores the consumer", and yet this optional form of advertising can easily be ignored itself.
If in-video text advertising is indeed the future of online video advertising, contextual delivery is essential and ScanScout provides a product that delivers exactly that.
Shhhh! A Secret Google Search URL That Removes Adsense Ads
Google makes most of their money from AdSense ads.
While it is technically possible to block Google ads on web pages through Firefox extensions or by modifying the hosts file, these hiding methods are mostly implemented by tech-savvy users and may not have that big an effect on Google's revenue.
However, here's a secret trick - if you append the parameter "output=googleabout" to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page.
Here's a direct URL to search Google minus ads:
google.com/search?output=googleabout
Not sure why this parameter is in place but this could have an impact on their bottom line since it allows users to search Google sans advertisements without installing any geeky hacks. Thanks Vedrashko.
The following lines, when added to the Windows HOSTS file, will block Google from serving ads on your computer and won't track your visits on sites that use Google Analytics.
Related: How IE or FireFox Makes Money from Google
While it is technically possible to block Google ads on web pages through Firefox extensions or by modifying the hosts file, these hiding methods are mostly implemented by tech-savvy users and may not have that big an effect on Google's revenue.
However, here's a secret trick - if you append the parameter "output=googleabout" to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page.
Here's a direct URL to search Google minus ads:
google.com/search?output=googleabout
Not sure why this parameter is in place but this could have an impact on their bottom line since it allows users to search Google sans advertisements without installing any geeky hacks. Thanks Vedrashko.
The following lines, when added to the Windows HOSTS file, will block Google from serving ads on your computer and won't track your visits on sites that use Google Analytics.
# [Google Inc]
127.0.0.1 pagead.googlesyndication.com
127.0.0.1 pagead2.googlesyndication.com #[Google AdWords]
127.0.0.1 adservices.google.com
127.0.0.1 ssl.google-analytics.com #[urchinTracker]
127.0.0.1 www.google-analytics.com #[Google Analytics]
127.0.0.1 imageads.googleadservices.com #[Ewido.TrackingCookie.Googleadservices]
127.0.0.1 imageads1.googleadservices.com
127.0.0.1 imageads2.googleadservices.com
127.0.0.1 imageads3.googleadservices.com
127.0.0.1 imageads4.googleadservices.com
127.0.0.1 imageads5.googleadservices.com
127.0.0.1 imageads6.googleadservices.com
127.0.0.1 imageads7.googleadservices.com
127.0.0.1 imageads8.googleadservices.com
127.0.0.1 imageads9.googleadservices.com
127.0.0.1 partner.googleadservices.com
127.0.0.1 www.googleadservices.com
127.0.0.1 apps5.oingo.com #[Microsoft.Typo-Patrol]
127.0.0.1 www.appliedsemantics.com
127.0.0.1 service.urchin.com #[Urchin Tracking Module]Related: How IE or FireFox Makes Money from Google
Google v. Yahoo: Who Cares The Most About The Environment?
SouthPark dedicated an entire episode to the smugness of hybrid car drivers and San Francisco residents in general. The episode is funny because its largely true - Silicon Valley is well known for having a left-leaning, environment-loving population that sometimes feels superior to the rest of the country. They cheered when Al Gore won an Oscar for his movie about global warming, and they are cheering again as some of the largest Internet companies in the valley are jumping very publicly on the "green" bandwagon.
Google and Yahoo in particular seem to be in a race to prove who's the greenest.
Google
There are frequent references to the benefits of being carbon neutral on the Google blog as well, and last year Google launched the " Summer of Green" website to help people travel in an environmentally friendly way.
Last week CEO Eric Schmidt said the solar energy policy is not only the right thing to do, but that it will save the company money as well. While it is certainly true that Google's energy costs will decline, the savings will come nowhere near to offsetting the cost and maintenance of the panels themselves. Google is doing this because they think it's right, and because they will get positive press out of it.
Yahoo
Today Yahoo will go one step further, and they are bringing in actor Matt Dillon to help them. They (Yahoo and Dillon) are announcing the "Greenest City in America" challenge, and will search for the most environmentally friendly city in America. The winner gets a whole fleet of hybrid taxis (or the cash equivalent). Another fleet of taxis goes immediately to New York City.
Yahoo will also urge people to become more environmentally friendly via two handy websites -Be a Better Planet and Yahoo Green.
So who's the greenest? No idea. But more hybrid cars and solar panels are popping up around around silicon valley, giving the SouthPark guys plenty of material for a follow up episode or two.
Swedish Game Site Power Challenge Raises $8 Million From Benchmark Capital
Power Challenge, along with its sister site Manager Zone (acquired earlier this year), says it is adding 4,000 new players daily. They’ll use the cash from the financing to fund the development of new games titles, which are currently limited to soccer and hockey. The games are currently playable only on Windows PCs.
The company was founded in 2004.
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